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The Power of PR in the Legal Industry with Susan Peters

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Manage episode 472198312 series 3237790
Content provided by Jan Richardson and Global Results Communications. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jan Richardson and Global Results Communications or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Susan Peters, a former litigator turned PR expert, shares her unique journey from law to public relations. She discusses the benefits of PR for lawyers and offers insights into media training and interview preparation. The conversation also explores the impact of AI on the legal industry and PR, as well as effective social media strategies for lawyers.


Key Takeaways:

- How PR helps lawyers build their reputation and attract clients

- The importance of media training

- Susan's transition from a litigator to a PR expert


Episode Timeline:

1:00 Susan's transition from litigator to PR Expert

4:00 The benefits of PR for Lawyers

5:30 How lawyers can raise their profiles through PR

7:15 The dos and don'ts of media appearances

10:40 The impact of AI on law and PR

14:30 Why Google doesn't like AI writing

16:40 The pain of radio disclaimers

17:45 How are lawyers using social media to raise their profiles?

20:20 Tod's favorite legal radio ad

21:20 Susan's Role in Law Firm Media Professionals

23:40 Susan's thought leadership philosophy


This episode’s guest:

Susan Peters on LinkedIn

Greybridgepr's website

• Email: [email protected]


Subscribe and leave a 5-star review:

https://pod.link/1496390646

Contact Us!


• Join the conversation by leaving a comment!

• Follow us on Facebook, Twitter, Instagram, and LinkedIn!

Thanks for listening!


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

278 episodes

Artwork
iconShare
 
Manage episode 472198312 series 3237790
Content provided by Jan Richardson and Global Results Communications. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jan Richardson and Global Results Communications or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Susan Peters, a former litigator turned PR expert, shares her unique journey from law to public relations. She discusses the benefits of PR for lawyers and offers insights into media training and interview preparation. The conversation also explores the impact of AI on the legal industry and PR, as well as effective social media strategies for lawyers.


Key Takeaways:

- How PR helps lawyers build their reputation and attract clients

- The importance of media training

- Susan's transition from a litigator to a PR expert


Episode Timeline:

1:00 Susan's transition from litigator to PR Expert

4:00 The benefits of PR for Lawyers

5:30 How lawyers can raise their profiles through PR

7:15 The dos and don'ts of media appearances

10:40 The impact of AI on law and PR

14:30 Why Google doesn't like AI writing

16:40 The pain of radio disclaimers

17:45 How are lawyers using social media to raise their profiles?

20:20 Tod's favorite legal radio ad

21:20 Susan's Role in Law Firm Media Professionals

23:40 Susan's thought leadership philosophy


This episode’s guest:

Susan Peters on LinkedIn

Greybridgepr's website

• Email: [email protected]


Subscribe and leave a 5-star review:

https://pod.link/1496390646

Contact Us!


• Join the conversation by leaving a comment!

• Follow us on Facebook, Twitter, Instagram, and LinkedIn!

Thanks for listening!


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

278 episodes

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