))
How to Stay on Top of the Evolving Mediaverse
Manage episode 486935947 series 3654777
Content provided by Michelle Garrett. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michelle Garrett or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
The media relations game is ever-changing. While traditional media outlets remain coveted by businesses that want to be in the news, non-traditional outlets are on the rise.
Podcasts, newsletters and social media influencers now often play a key role in effective media outreach. PR pros need to ensure they’re immersed in as much client-relevant content as possible, regardless of where it comes from.
PR Consultant Michelle Garrett and her guest, Peter Himler, founder of Flatiron Communications and veteran of agencies including Edelman and Hill & Knowlton, discuss how to reconcile clients’ desire for coverage in legacy media with the impact of a new cadre of earned media platforms.
10 episodes
Share
