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PR Pitching Amidst Continuing Media Layoffs
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The media layoffs aren’t stopping – and that can make it even more difficult for public relations professionals to land earned media coverage for their companies and clients. My guest, Frank Strong of Sword and the Script Media, and I will discuss approaches PR pros can use to find opportunities and garner coverage in these challenging conditions.
This is the first episode of my new show, PR Explored, where I’ll talk with some of the best and brightest in the public relations industry to discuss questions on the minds of PR pros today, as well as industry trends.
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