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The Future of the Public Relations Industry
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The public relations industry is undergoing a seismic shift, driven by artificial intelligence, hybrid work, a changing media landscape, and deepening political divides.
Across four generations — Gen Z to Baby Boomers — PR professionals are navigating these transformations, each with unique perspectives on where the industry is headed.
On this episode of PR Explored, we discuss the findings of this year’s USC Annenberg School for Communication and Journalism‘s survey, as compiled in its Global Communication Report.
“The future of the PR industry depends upon how tomorrow’s leaders tackle the critical issues we are beginning to face today,” said Fred Cook, director of the USC Annenberg Center for Public Relations and chair emeritus of Golin.
Cook is my guest on this latest episode of PR Explored.
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