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40. Communication in Large-Scale Government Mandates: Case of National Construction Authority (NCA)
Manage episode 485324149 series 3444087
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In this episode, our guest, Wangui Kabala, Corporate Communications Manager at the National Construction Authority, walks us through Quality Control and Assurance (QA) as a crucial component of communication. We discuss why simply raising awareness isn't enough. We discuss what quiet, back-end engagement means. We also explore strategies to reach the audience for maximum penetration and the downside of visibility.
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