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PE 13: Appeal to the Emotions
Manage episode 311117086 series 3083412
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Despite the best efforts of corporations to implement elaborate processes and systems to inoculate themselves, emotions are impossible to remove from every business decision, especially the more important ones. Gut-level Gus always has a place at the table, and effective persuaders ignore him at their peril – but they also know how to get on his good side.
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