41: The Science Behind Email Marketing with Gavin Hewitson

Practical Rebels

Send us a text

Unlock the hidden power of email marketing!

Gavin Hewitson is the founder of In-box, an email and SMS marketing agency based in New Zealand. (That’s right. Practical Rebels is officially a global podcast!)

Our team collaborates with Gavin on a regular basis to help take our clients’ email strategies and execution to the next level.

“With email marketing, you can get to about 80% on your own,” says Gavin. “It’s that extra 20% where you can really start to make a difference.”

We explored a wide range of topics, from must-have automation sequences to a list of reasons why you might not be seeing the conversions you want and tips on how to capture more emails on your website.

Whether you’re just starting with email marketing or looking to optimize and improve on what you have, this is an episode marketers and business owners won’t want to miss out—now streaming on all of your favorite podcast platforms.

**Everything you need to connect with Gavin and dive into his resources—all in one place! 🔗👇**

• Free resource - Designs: https://www.figma.com/design/bMFhlpJ58jRl9anf5KclgE/Templates-for-sale?node-id=0-1&p=f&t=gj7tuiMHCnd8AVUB-0
• YouTube: https://www.youtube.com/channel/UCZGKyr6jSRjXZMfGaBz7b0A
• Case studies: https://in-box.co.nz/our-work/
• Free resource - Flows: https://miro.com/app/board/uXjVN38tqxU=/
• Linkedin: https://www.linkedin.com/in/gavin-hewitson-bb561685/
• Website: https://in-box.co.nz/
• Newsletter: https://in-box.co.nz/join-the-newsletter

Chapters

1. Introduction to Gavin Hewitson (00:00:00)

2. From Standup Comedy to Email Marketing (00:06:23)

3. Core Email Marketing Strategies (00:11:46)

4. Email's Advantage in a Saturated Ad World (00:17:09)

5. Essential Email Automations and Personalization (00:22:32)

6. Smart Popup and Flyout Strategies (00:29:17)

7. Segmentation and Discount Strategies (00:34:24)

8. Email Marketing for Non-eCommerce Businesses (00:39:21)