To Niche or Not to Niche: Unpacking the Pros and Cons

Pregnancy & Postnatal Entrepreneurs Collective Podcast

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Join us in this episode of the Pregnancy & Postnatal Entrepreneurs Collective Podcast as we tackle a question buzzing in the minds of birth and postpartum professionals – "Should I niche down?" While it might seem like serving pregnant or postnatal families is niche enough, we explore the potential benefits and challenges of getting even more specific.

Discover the perks of becoming an expert in a particular area, from gaining trust to being the go-to person for a specific service. We share real-world examples, like the Instagram account dedicated solely to cooking potatoes, proving that embracing a niche can build a dedicated following.

But it's not all sunshine – we discuss the challenges, whether you're working in-person or online. Is there a big enough population for your niche in your area? Can you stand out in the vast online space? We get real about the potential hurdles.

And what if your niche doesn't take off as expected? We emphasize the importance of giving it time and being open to change. Not everyone needs to niche down, but if you decide it's for you, be strategic, be adaptable, and don't be afraid to switch things up if needed.

Tune in for a laid-back, conversation-style discussion on the ins and outs of niching down in the birth and postpartum support world. Whether you're a doula, lactation consultant, or childbirth educator, this episode is packed with insights to help you thrive in your unique niche.

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