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125: The Challenge of Indirect Marketing
Manage episode 56676465 series 7427
Pete talks to Penny Elmslie of Xero Accounting Software about their recent marketing campaign, and about the unique challenges of marketing and selling via a community of resellers and parters rather than direct to the end customer.
-= Win Stuff! =-
In honour of the 2013 Awards, we are giving away 3 copies of SPIN Selling by Neil Rackham (one of Dom’s Awards Choices)
To enter this competition, just visit: http://www.preneurmarketing.com/preneurcast and leave a comment on the post for the awards show. Tell us your vote for any of the categories we listed this year, and feel free to tell us about a something we missed!
-= General Links =-
- Online
Xero Accounting Software - http://www.xero.com
Pete's Post mentioning Xero's Ad Campaign - http://preneurmarketing.com/essays/xero-personal-alternatives/
- Books
Get Rich Slow - Sarah Riegelhuth
Amazon - http://preneurmarketing.com/getrichslowbook
Whole - Rethinking the Science of Nutrition
Audible - http://preneurmarketing.com/wholeaudio
Amazon - http://preneurmarketing.com/wholebook
You can try out a lot of the books we recommend in audio format with Audible:
http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners
- Previous PreneurCast Episodes
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.
Episode 124 - 2013 Awards - http://preneurmarketing.com/preneurcast/preneurcast124-2013-awards/
Episode 121 - No Meat Athlete - http://preneurmarketing.com/preneurcast/preneurcast121-no-meat-athlete-with-matt-frazier/
-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: [email protected]
If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com
149 episodes
125: The Challenge of Indirect Marketing
PreneurCast: Entrepreneurship, Business, Internet Marketing and Productivity
Manage episode 56676465 series 7427
Pete talks to Penny Elmslie of Xero Accounting Software about their recent marketing campaign, and about the unique challenges of marketing and selling via a community of resellers and parters rather than direct to the end customer.
-= Win Stuff! =-
In honour of the 2013 Awards, we are giving away 3 copies of SPIN Selling by Neil Rackham (one of Dom’s Awards Choices)
To enter this competition, just visit: http://www.preneurmarketing.com/preneurcast and leave a comment on the post for the awards show. Tell us your vote for any of the categories we listed this year, and feel free to tell us about a something we missed!
-= General Links =-
- Online
Xero Accounting Software - http://www.xero.com
Pete's Post mentioning Xero's Ad Campaign - http://preneurmarketing.com/essays/xero-personal-alternatives/
- Books
Get Rich Slow - Sarah Riegelhuth
Amazon - http://preneurmarketing.com/getrichslowbook
Whole - Rethinking the Science of Nutrition
Audible - http://preneurmarketing.com/wholeaudio
Amazon - http://preneurmarketing.com/wholebook
You can try out a lot of the books we recommend in audio format with Audible:
http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners
- Previous PreneurCast Episodes
All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.
Episode 124 - 2013 Awards - http://preneurmarketing.com/preneurcast/preneurcast124-2013-awards/
Episode 121 - No Meat Athlete - http://preneurmarketing.com/preneurcast/preneurcast121-no-meat-athlete-with-matt-frazier/
-=-
For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: [email protected]
If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com
149 episodes
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