Scarcity: The Speaker’s Secret to Urgency & Bookings

Present Influence: The Professional Speaking Show

Mastering Scarcity: Unlocking Cialdini's Principles for Speakers

This episode dives into the psychology behind the principle of scarcity from Cialdini's persuasion techniques and its impact on audience behavior. The speaker highlights how scarcity can create urgency and increase value perception, sharing personal anecdotes and practical tips for speakers, coaches, and consultants to use this principle ethically. Emphasizing integrity, the episode provides strategies to encourage audience action without compromising trust. Subscribe to follow the series and learn about the next principle, authority.

00:00 Introduction to Persuasion for Speakers

00:11 Overview of Cialdini's Principles

00:45 Deep Dive into Scarcity

04:01 Applying Scarcity Ethically

05:39 Conclusion and Next Steps

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