Prime for Growth Episode 4 - Innovating through Category Creation

Prime for Growth! Conversations with Everyday Innovators

If your business dreams include breaking amazing new ground, solving problems previously undefined, and doing something entirely new, this episode is for you.
Today we meet Chris, who after 20 years of pursuing her medical profession, found herself at a cross roads where she could stay with what she knew, or take the road, not just less travelled, but break new ground, by building a brand new category of business.
For those of you who have read "Blue Ocean Strategy", this will be a great exploration of the model with an incredibly bright and articulate R.N. who found herself being more than just "a nurse with a business' - in fact she created a new business category in the conservative legal market where the foundation is literally in "how we have always done things", in other words, legal precedent.
Building a business by innovating a new category is, let's face it - not for everyone. It can take years to succeed, your main barrier is that your prospective clients probably don't even know that they need you, and your primary tool is educating on the opportunity and hoping to get that one convert who will help you gain momentum.
Chris Rokosh did this, and 20 years later, has both the scars and the success story to show for it. Her journey isn't just about getting here - it's about staying focused on the core values and purpose that drove her along this path after the door was kicked open by a chance conversation that lit the spark of an idea. The hard work came after that - as we learn from other stories of innovation in category as well.
Get inspired by this conversation with Chris who is an amazingly articulate, compassionate and insightful human who has walked the talk and invests daily in becoming a better entrepreneur and leader, with her company Connect Medical Legal Experts , on our fourth episode of Prime for Growth.