432: Making Every Touchpoint Count w/ Melissa Hansen

Private Club Radio Show

When it comes to club communication, consistency, clarity, and connection aren’t just buzzwords—they’re the foundation of everything.

In this episode, I’m joined by Melissa Hansen, Director of Membership & Marketing at The Club at Olde Cypress in Naples, FL. With a background in marketing, design consulting, and over a decade of experience in private clubs, Melissa knows how to build communication strategies that actually move the needle.

We dive into:

• How to create messaging that reflects your club’s personality
• The role of automation (done right) in saving time without losing the human touch
• Aligning operations and communications so the member experience feels seamless
• And why internal storytelling is just as important as what members see on the outside

Melissa brings a smart, thoughtful approach to every part of the member journey—and this episode is packed with ideas that club leaders and communicators can start using right away.

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Chapters

1. Introducing Melissa Hansen (00:00:00)

2. AI Tools for Club Communications (00:05:04)

3. Humanizing Your Club Brand (00:07:40)

4. Collaboration Over Competition (00:13:50)

5. Real Estate Connections and Club Matching (00:19:29)

6. New Member Onboarding Strategies (00:35:13)

7. Surprising and Delighting Members (00:45:10)