Building Solid Brand Foundations for Therapists in Private Practice #196

Private Practice Workshop

#Business #Counselor #Privatepractitioner #Therapist #Therapy #John Clarke #MBA #Psychology #Society #John Clarke of the Private Practice Workshop #LMFT #MSW #Socialwork

33:58

On June 25th 2025, in collaboration with Open Folk, we presented our first ever live interview event in Los Angeles. As Open Folk put it: "In These Lines is a live event where three artists each bring one song — not just to perform, but to explore. They sit down with Sofia Loporcaro, host of Before The Chorus, to talk about where the song came from, what it meant to write it, and what it still holds. Then they play it. Just the song, and the truth behind it." Find Open Folk on Instagram: @openfolkla Find Gaby on Spotify: https://open.spotify.com/artist/0K9pSmFx0kWESA9jqx8aCW?si=Wz4RUP88Qlm_RKs7QTLvWQ On Apple Music: https://music.apple.com/us/artist/gaby-moreno/472697737 Instagram: https://www.instagram.com/gaby_moreno/ Find Lily on Spotify: https://open.spotify.com/artist/0p0ksmwMDQlAM24TWKu4Ua?si=Bmdg-uIUTHu-zRUc_dqL3g On Apple Music: https://music.apple.com/us/artist/lily-kershaw/526884610 Instagram: https://www.instagram.com/lilykershaw/ Find James on Spotify: https://open.spotify.com/artist/3u50TPoLvMBXNT1KrLa3iT?si=OoLoq7ZTRZyUiytQcz0FsQ On Apple Music: https://music.apple.com/us/artist/james-spaite/905076868 Instagram: https://www.instagram.com/jamesspaite/ Subscribe: ⁠⁠⁠⁠⁠⁠⁠https://beforethechorus.bio.to/listen⁠⁠⁠⁠⁠⁠⁠ Sign up for our newsletter: ⁠⁠⁠⁠⁠⁠⁠https://www.beforethechorus.com/⁠⁠⁠⁠⁠⁠⁠ Follow on Instagram: ⁠⁠⁠⁠⁠⁠⁠@beforethechoruspodcast⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠@soundslikesofia⁠⁠⁠⁠⁠⁠⁠ About the podcast: Welcome to Before the Chorus , where we go beyond the sounds of our favourite songs to hear the stories of the artists who wrote them. Before a song is released, a record is produced, or a chorus is written, the musicians that write them think. A lot. They live. A lot. And they feel. A LOT. Hosted by award-winning interviewer Sofia Loporcaro, Before the Chorus explores the genuine human experiences behind the music. Sofia’s deep knowledge of music and personal journey with mental health help her connect with artists on a meaningful level. This is a space where fans connect with artists, and listeners from all walks of life feel seen through the stories that shape the music we love. About the host: Sofia Loporcaro is an award-winning interviewer and radio host who’s spent over 8 years helping musicians share their stories. She’s hosted shows for Amazing Radio, and Transmission Roundhouse. Now on Before the Chorus, she’s had the chance to host guests like Glass Animals, Feist, Madison Cunningham, Mick Jenkins, & Ru Paul's Drag Race winner Shea Couleé. Learn more about your ad choices. Visit megaphone.fm/adchoices…

3 years ago 47:31

MP3•Episode home

John sits down with Lisa Haggis, marketing consultant and founder of Realize Your Brand, to discuss why private practice owners must discover what actually makes them unique beyond their marketing strategies to create an incomparable and unrepeatable therapy brand.

About Lisa: Lisa Haggis helps service-based entrepreneurs position their businesses as one-of-a-kind in their field for higher visibility, impact, and earning potential. Leveraging 18 years of experience in marketing and business strategy, she is committed to cracking the code on what makes a business innately interesting and worth mentioning. (Hint: It begins with having something original to say!) She is the founder of Realize Your Brand, a high-touch business consultancy, and the creator of the Substantial Branding Method -- an approach that transforms your growing business into the legacy-level brand that you uniquely are meant to create.

Checkout Lisa's work here:

Website: https://realizeyourbrand.com/

228 episodes

Building Solid Brand Foundations for Therapists in Private Practice #196

Private Practice Workshop

41 subscribers

published 3 years ago

MP3•Episode home

Checkout Lisa's work here:

Website: https://realizeyourbrand.com/

228 episodes

#Business #Counselor #Privatepractitioner #Therapist #Therapy #John Clarke #MBA #Psychology #Society #John Clarke of the Private Practice Workshop #LMFT #MSW #Socialwork

All episodes

Private Practice Workshop

1
SEO and AI with Ryan Cote #227 41:13

27 weeks ago41:13

41:13

John sits down with Ryan Cote of www.functionalmedicineseo.com to talk about SEO and its evolution with AI.

Private Practice Workshop

1
How to Streamline Your Practice Using Waybook with Mike Bandar #226 40:25

1 year ago40:25

40:25

How to Streamline Your Practice Using Waybook with Mike Bandar In this conversation, John Clarke interviews Mike Bandar, the co-founder of Waybook, a software tool for systemizing and documenting business processes. They discuss the importance of systems and processes in running a successful business, the benefits of using Waybook in a group practice, and how it can improve efficiency and consistency. They also explore the features of Waybook, such as the search function and the learning management system, and how it can be used as an internal Wikipedia for a business. They discuss the process of getting started with Waybook and how it can support buying and selling businesses. Finally, they touch on the desire for time freedom and the need to overcome the ego as a founder to delegate and systemize effectively. In this conversation, John Clarke, LPCC, and Mike Bandar discuss the importance of therapists letting go of control and the deeper issues that may be behind the need for control. They also express the irony of therapists struggling with control themselves. The conversation concludes with Mike expressing gratitude for the support from John and discussing how Waybook can help business owners. Takeaways Systemizing and documenting business processes is essential for running a successful business. Waybook can improve efficiency and consistency in a group practice by providing a centralized source of knowledge and resources. The search function and learning management system in Waybook make it easy to find and access information. Getting started with Waybook involves identifying the key areas of knowledge and documenting the core processes within those areas. Waybook can be a valuable tool for buying and selling businesses, as it provides a comprehensive playbook and operating manual. Therapists should work on letting go of control and addressing the deeper issues that may be causing the need for control. The irony of therapists struggling with control themselves is an interesting observation. Waybook can provide support and help business owners streamline their processes. Consider hiring a practice manager or consultant to help build and optimize Waybook. Mike Bandar is a Co-Founder of Waybook.com. The business playbook tool enabling teams to document their systems, knowledge and process for effective onboarding, training and knowledge management for growing teams. Waybook exists to support leaders get their business on the same page. Free Waybook trial here: https://www.waybook.com/partners/john-clarke Learn more about Jane at www.jane.app/mentalhealth-us , and mention the code PPW1MO for a 1-month grace period on your new Jane account.…

Private Practice Workshop

1
Sales Funnels in Private Practice with Brent Stutzman #225 48:05

1 year ago48:05

48:05

Tune in to learn exactly how to create a powerful sales funnel for your private practice with Brent Stutzman of Brand Your Practice, Inc. and TheraSaas. https://brandyourpractice.com https://therasaas.com Learn more about Jane at jane.app/mentalhealth-us. You can also mention the code PPW1MO for a 1-month grace period on your new Jane account.…

Private Practice Workshop

1
Automate Your Superbills with Mentaya #224 24:24

2 years ago24:24

24:24

Automate Your Superbills with Mentaya John is joined by Mentaya CEO Christine Li to learn about how Mentaya completely automates the process of clients receiving and getting reimbursed from their superbills. www.mentaya.com Head to jane.app/mentalhealth-us to book a 1-on-1 demo. You can use the code PPW1MO at signup for a 1-month grace period on your new Jane Account.…

Private Practice Workshop

1
IFS Therapy as a Non-Pathologizing Approach with Derek Scott #223 50:53

2 years ago50:53

50:53

IFS Therapy as a Non-Pathologizing Approach with Derek Scott #223 Join us for a live interview with IFSCA founder Derek Scott to learn about Internal Family Systems therapy. https://ifsca.ca/ https://www.youtube.com/c/DerekScott https://ifsca.ticketleap.com/

Private Practice Workshop

1
How to Write Your Company Values #222 6:03

2 years ago6:03

6:03

John is back from a hiatus with renewed vision and direction for the show. In this episode, John checks in with some updates and then shares a clip of a live lesson that he taught on how to write your company values inside one of his mastermind groups. Announcing NEW program open now: Group Practice Accelerator! Find out more and apply here: http://privatepracticeworkshop.com/gpa…

Private Practice Workshop

1
How to Clarify Your Vision #221 12:14

2 years ago12:14

12:14

John is back from a hiatus with renewed vision and direction for the show. In this episode, John checks in with some updates and then shares a clip of a live lesson that he taught on how to clarify your vision inside one of his mastermind groups. Announcing NEW program open now: Group Practice Accelerator! Find out more and apply here: http://privatepracticeworkshop.com/gpa…

Private Practice Workshop

1
How to Write Your Mission Statement #220 14:07

2 years ago14:07

14:07

John is back from a hiatus with renewed vision and direction for the show. In this episode, John checks in with some updates and then shares a clip of a live lesson that he taught on how to write your mission statement inside one of his mastermind groups. Announcing NEW program open now: Group Practice Accelerator! Find out more and apply here: http://privatepracticeworkshop.com/gpa…

Private Practice Workshop

1
How to Find Your Purpose #219 19:33

2 years ago19:33

19:33

John is back from a hiatus with renewed vision and direction for the show. In this episode, John checks in with some updates and then shares a clip of a live lesson that he taught on how to find your purpose inside one of his mastermind groups. Announcing NEW program open now: Group Practice Accelerator! Find out more and apply here: http://privatepracticeworkshop.com/gpa…

Private Practice Workshop

1
Bye For Now 26:57

3 years ago26:57

26:57

John goes live for a special episode of the podcast to talk about why he's going on hiatus from making content, shifting his focus to other things for the next 6 months, and more. Find out how well your business is doing by taking my Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7 Thanks to our sponsor, Jane! Learn more by heading to https://jane.app/mentalhealth and booking a demo. Plus, mention the code PPW1MO at signup for a 1-month grace period applied to your new account.…

Private Practice Workshop

1
Leadership in Your Group #218 30:24

3 years ago30:24

30:24

In this episode, John sits down with Mark Herschberg. Mark is the author of The Career Toolkit, Essential Skills for Success That No One Taught You and creator of the Brain Bump app. Educated at MIT, Mark has spent his career launching and fixing new ventures at startups, Fortune 500s, and academia. He’s developed new software languages, online marketplaces, new authentication systems, and tracked criminals and terrorists on the dark web. Mark helped create the Undergraduate Practice Opportunities Program, MIT’s “Career Success Accelerator”, where he’s taught for twenty years. Mark also serves on the board of the non-profit Plant a Million Corals. Get in touch with Mark here: https://www.thecareertoolkitbook.com/ https://www.cognoscomedia.com/ https://brainbumpapp.com/ Find out how well your business is doing by taking my Healthy Private Practice Assessment Thanks to our sponsor, Jane! Learn more by heading to https://jane.app/mentalhealth and booking a demo. Use code PPW1MO at signup for a 1-month grace period applied to your new account.…

Private Practice Workshop

1
Live Website Review: What Is a Hero Section? #217 45:34

3 years ago45:34

45:34

In this episode, John reviews the website of a few guests from the audience. John will walk through the hero section of each website and provide feedback, insight, tips, and tricks for a killer hero section. Work with John 1:1 here: https://www.privatepracticeworkshop.com/workwithme/ Thanks to our sponsor, Jane! Learn more by heading to https://jane.app/mentalhealth and booking a demo. Plus, mention code PPW1MO at signup for a 1-month grace period applied to your new account.…

Private Practice Workshop

1
Passive Income From Real Estate #216 51:20

3 years ago51:20

51:20

In this episode, John sits down with Randy Langenderfer, President of InvestArk Properties, focusing on creating investor value and passive income returns for busy professionals. InvestArk provides an opportunity to partner with experts who are aligned with people’s investment goals. He has been in multi-family real estate since 2014. Randy has a bachelor’s degree in Accounting, Information Systems, an MBA in Finance, and is a CPA. He also currently serves as the Chief Compliance and Audit Officer for a large academic medical institution in Houston, TX. Get in touch with Randy here: https://www.invest-ark.com/ https://www.linkedin.com/in/randy-langenderfer/ https://calendly.com/randy-langenderfer Work with John here: https://www.privatepracticeworkshop.com/workwithme/ Thanks to our sponsor, Jane! Learn more by heading to https://jane.app/mentalhealth and booking a demo. Use code PPW1MO at signup for a 1-month grace period applied to your new account.…

Private Practice Workshop

1
Why Your Site Isn’t Converting #215 58:36

3 years ago58:36

58:36

In this episode, John sits down with Justin Crawmer, Founding Partner of Webtek Interactive, an SEO and online marketing agency. Justin is back again to go more in depth on why your site isn't converting. Now that you have traffic to your site, Justin will explain how to capture more clients by maximizing the number of visitors who contact you or book an appointment online, drawing upon User Experience and calls to action and offers. Get in touch with Justin here: https://webtek.co/ Work with John here: https://www.privatepracticeworkshop.com/workwithme/ Thanks to our sponsor, Jane! Learn more by heading to https://jane.app/mentalhealth and booking a demo. Use code PPW1MO at signup for a 1-month grace period applied to your new account.…

Private Practice Workshop

1
Overcoming Vicarious Trauma to Thrive in Your Practice #214 34:20

3 years ago34:20

34:20

In this episode, John sits down with Jenny Hughes, licensed clinical psychologist and founder of the The BRAVE Trauma Therapist Collective. As a clinician, she practices EMDR, Cognitive Processing Therapy, and Prolonged Exposure therapy. Jenny recently published a workbook designed for clients to use on their own or with their therapist called the PTSD Recovery Workbook. Through her clinical work, Jenny discovered that her true passion is to support other trauma therapists through the common experience of vicarious trauma. Members of BRAVE work with Jenny to become more aware of how to identify and overcome vicarious trauma, allowing them to thrive in their professional and personal lives. Get in touch with Jenny here: BRAVEproviders.com Free 5 Days to Sustainable Self-Care Challenge: https://bit.ly/braveselfcare Instagram and TikTok @braveproviders Work with John here: https://www.privatepracticeworkshop.com/workwithme/ Thanks to our sponsor, Jane! Learn more by heading to https://jane.app/mentalhealth and booking a demo. Plus, mention my name at signup for a 1-month grace period applied to your new account.…

Private Practice Workshop

1
4 Common Signs That Unchecked Trauma is Running Your Business #213 33:25

3 years ago33:25

33:25

In this episode, John sits down with Nicole Lewis-Keeber, The Business Therapist, Author of How to Love Your Business, and creator of the Do No Harm Program for Trauma Conscious Entrepreneurs. Nicole is passionate about the impact of small “t” trauma on businesses and combines therapeutic processes with business coaching to help entrepreneurs build emotionally sustainable, financially stable businesses. She’s trained and certified with Brené Brown’s Dare To Lead™ methodology and has been featured on numerous media outlets including Fast Company and NPR for her work in breaking the stigma of mental health and business ownership. Get in touch with Nicole here: https://nicole.lewis-keeber.com/ Work with John here: https://www.privatepracticeworkshop.com/workwithme/ Thanks to our sponsor, Jane! Learn more by heading to https://jane.app/mentalhealth and booking a demo. Plus, mention my name at signup for a 1-month grace period applied to your new account.…

Private Practice Workshop

1
Increasing Income & Impact With Group Therapy Programs #212 37:42

3 years ago37:42

37:42

In this episode, John sits down with Carrie Haynes, professional counselor and creator of The Art of Groups Carrie Haynes has spent her career specializing in group work and is passionate about supporting therapists and healers in facilitating transformational group experiences for their clients. She truly believes that powerful group work can change the world. Get in touch with Carrie here: artofgroups.com Work with John here: privatepracticeworkshop.com/workwithme/ Thanks to our sponsor, Jane! Learn more by heading to jane.app/mentalhealth and booking a demo. Plus, mention my name at signup for a 1-month grace period applied to your new account.…

Private Practice Workshop

1
Live Website Review #211 40:43

3 years ago40:43

40:43

In this episode, John reviews the website of a few guests from the audience. John will walk through the guests' websites and provide feedback, insight, tips, and tricks for the audience member to explore for their private practice website. Work with John 1:1 here: https://www.privatepracticeworkshop.com/workwithme/ Thanks to our sponsor, Jane! Learn more by heading to https://jane.app/mentalhealth and booking a demo. Plus, mention the code PPW1MO at signup for a 1-month grace period applied to your new account.…

Private Practice Workshop

1
How to Use Story to Build Trust On Your Website #210 39:56

3 years ago39:56

39:56

In this episode, John sits down with Logan Heath, Chief Relationship Manager at StorySellers, to talk about why telling your story on your website is essential for not only building your brand, but establishing trust with clients. Logan's experience is in digital marketing and helping you create a website that converts. As therapists, telling our story is not telling our clients our personal information, bur rather exploring the vision and heart behind the brand of your private practice and why that's important. Get in touch with Logan here: storysellers.co Build a better business without all the overwhelm! Doors are NOW OPEN to join Business Made Human and get a chance to work with John and other private practice owners in a weekly mastermind meeting + unlimited coaching with John via office hours. Apply to be a member here: Join-Business-Made-Human Thanks to our sponsor, Jane! Learn more by heading to jane.app/mentalhealth and booking a demo. Plus, mention the code PPW1MO at signup for a 1-month grace period applied to your new account.…

Private Practice Workshop

1
Marketing Strategies to Grow Your Private Practice Online #209 47:21

3 years ago47:21

47:21

In this episode, John sits down with Josh Ramsey, Fractional Chief Marketing Officer (CMO). Josh helps business owners with their marketing strategy so they can grow their business. Josh specializes in SEO and online marketing and will show you how to make some significant adjustments to how you present your business online. Get in touch with Josh Ramsey here: JRCMO.com Build a better business without all the overwhelm! Doors are NOW OPEN to join Business Made Human and get a chance to work with John and other private practice owners in a weekly mastermind meeting + unlimited coaching with John via office hours. Apply to be a member here: join-business-made-human Thanks to our sponsor, Jane! Learn more by heading to jane.app/mentalhealth and booking a demo. Plus, mention the code PPW1MO at signup for a 1-month grace period applied to your new account.…

Private Practice Workshop

1
Mission, Vision, & Values for Therapists in Private Practice #208 22:44

3 years ago22:44

22:44

As a therapist and private practice business consultant, John breaks down your most pressing business questions and focusses mainly on how mission, vision, and values create the roadmap to a successful business. Build a better business without all the overwhelm! Doors are NOW OPEN to join Business Made Human and get a chance to work with John and other private practice owners in a weekly mastermind meeting + unlimited coaching with John via office hours. Apply to be a member here: join-business-made-human…

Private Practice Workshop

1
How to Create a Vision for Your Private Practice #207 27:07

3 years ago27:07

27:07

In this episode, John goes solo for a live Q&A to discuss what it means to have vision for your private practice. Tune in to hear John help you get clear on what your vision is and the steps you can take to actualize it. Build a better business without all the overwhelm! Join Business Made Human to work with John and other private practice owners in a weekly mastermind meeting + unlimited coaching with John via office hours. Apply to join here: Join-Business-Made-Human Thanks to our sponsor, Jane! Get started with Jane here: jane.app/mentalhealth Mention John Clarke or PPW at check out to get a 1 month grace period.…

Private Practice Workshop

1
Financial Accountability in Your Private Practice #206 46:37

3 years ago46:37

46:37

In this episode, John sits down with Danielle Hayden, CEO and Founder of Kickstart Accounting, Inc., with over 10 years experience as a Chief Financial Officer. John and Danielle explore financial accountability and why it's key to reaching and surpassing your business goals. Get connected with Danielle here: kickstartaccountinginc.com Danielle's Free Dashboard Accounting Resource Build a better business without all the overwhelm! Join Business Made Human to work with John and other private practice owners in weekly mastermind meeting + unlimited coaching with John via office hours. Apply here: privatepracticeworkshop.com/join-business-made-human Thanks to our sponsor, Jane! Get started with Jane here: jane.app/mentalhealth Mention John Clarke or PPW at check out to get a 1 month grace period.…

Private Practice Workshop

1
Live Q&A With John - For Therapists in Private Practice #205 37:44

3 years ago37:44

37:44

John goes live for a solo episode to answer the audience's burning questions from choosing a niche to marketing to finance to setting your fees and everything in between. Start work with John in a 1:1 coaching session here: https://go.privatepracticeworkshop.com/offers/aDox7Fib/checkout Join Business Made Human mastermind group with John and other private and group practice owners here: https://go.privatepracticeworkshop.com/join-business-made-human…

Private Practice Workshop

1
Website Design for Your Private Practice #204 54:12

3 years ago54:12

54:12

In this episode John sits down with Jake Kramer, Co-Owner, Director & a Creative at ArtilleryMedia.com. Artillery builds websites using a strategic approach designed to grow businesses. John and Jake discuss what makes a therapist's website standout to future clients and how to implement these concepts into your own website. Work with Jake and his team by reaching them here: https://artillerymedia.com/ Get a 1:1 coaching session with John here: https://www.privatepracticeworkshop.com/workwithme/…

Private Practice Workshop

1
Ask a Therapist and Private Practice Consultant Anything #203 28:27

3 years ago28:27

28:27

In this episode, John goes solo to answer your burning questions on anything you need help with as a future therapist, therapist, private practice owner, or group practice owner. Get a 1:1 coaching session with John here: www.privatepracticeworkshop.com/workwithme

Private Practice Workshop

1
Is Codependency Hurting Your Practice? #202 47:49

3 years ago47:49

47:49

In this episode, John & Jenna sit down with Victoria Albina, Certified Life Coach, UCSF-trained Family Nurse Practitioner and Breathwork Meditation Guide, to discuss codependency and practitioners: the subtle ways codependency might be hurting your practice and what to do about it. Bio: Victoria Albina is a Certified Life Coach, UCSF-trained Family Nurse Practitioner and Breathwork Meditation Guide with a passion for helping women realize that they are their own best healers, so you can break free from codependency, perfectionism and people-pleasing and reclaim your joy. She is the host of the Feminist Wellness Podcast and holds a Masters degree in Public Health from Boston University School of Public Health and a BA in Latin American Studies from Oberlin College. Victoria has been working in health & wellness for over 20 years and lives on occupied Munsee Lenape territory in New York’s Hudson Valley. Links: victoriaalbina.com Victoria's free gift for our listeners: victoriaalbina.com/privatepractice Use this link to download free meditations to help connect inward to calm and soothe your mind, body, and spirit.…

Private Practice Workshop

1
Profit and Cash Flow Clarity #201 45:48

3 years ago45:48

45:48

In this episode, John sits down with profit and money coach, Craig Dacy, to help you get clarity on your cash flow by prioritizing profit with your finances. Profit = more financial freedom and more choices for your private practice. Bio: Craig Dacy is a profit coach who helps business owners take the stress out of their money. His coaching program is based on the super-simple, easy-to-follow, money management system called Profit First. His mission is to help business owners find clarity in their money, increase profit, pay themselves more, and love their business again. Links: craigdacy.com If you’re new to the name, Jane is an all-in-one practice management software. Name drop me to receive a 1-month grace period at signup! Sign up with Jane here: jane.app/mentalhealth…

Private Practice Workshop

1
Financial Planning for Therapists #200 40:41

3 years ago40:41

40:41

For the 200th episode of the podcast, John sits down with fractional CFO and accountant, Sophie Plappert, to discuss how to make a financial plan for your practice. Find out how well your business is doing by taking our Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7 Get started with Jane and get 1 month free if you mention John Clarke or PPW at checkout! Sign up using this link: https://jane.app/mentalhealth Bio: Sophie Plappert has over 10 years experience in accounting, bookkeeping, wealth management, and financial planning. Having experienced many sides of the financial services world, she developed a passion for getting deeper into her client's businesses, understanding their goals, and helping create a plan to reach them. She founded SJP Services Group in 2020 after leaving the corporate world in search of more flexibility and a way to make a bigger impact. Website: sjpservicesgroup.com Instagram: @sjpservicesgroup…

Private Practice Workshop

1
Clear & Marketable Websites for Therapists #199 34:30

3 years ago34:30