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Start Before You’re Ready: How to Build Without Overthinking | #101: Cory Blumenfeld
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Cory Blumenfeld is a 4x founder who builds by jumping straight in. No industry experience, no playbook, just sharp execution. From repairing driveways in college to launching healthtech and fintech products, his journey is a masterclass in figuring it out on the go. He’s raised millions, led teams, sold companies and built tools that are actively saving people money. Every step has been powered by focus, speed and the ability to adapt.
In this episode, you’ll meet a builder who doesn't wait for perfect conditions. We go behind the scenes of Cory’s viral LinkedIn presence, explore the mindset that drives his momentum, and unpack how fun, curiosity and execution can turn bold ideas into real results.
Connect with Cory:
https://www.linkedin.com/in/coryblumenfeld/
https://www.instagram.com/coryblumenfeld/
https://x.com/CoryBlumenfeld/
Timestamps:
00:00 – Starting to post on LinkedIn
01:15 – Meet Cory: 4x founder, fast executor
01:24 – First business in college
02:50 – Mindset over experience
05:25 – Personal growth through building
08:01 – Dealing with self-doubt
12:50 – CoHealth: his second startup
14:34 – Lessons from early success
18:37 – LinkedIn as a growth tool
20:23 – Evolving his content game
22:23 – Building systems for content
24:14 – Making it fun and visual
26:36 – What drives growth
29:47 – His signature fist bump
32:40 – Delegation and team-building
36:05 – Life in Mexico and freedom
38:19 – Books that shaped him
39:42 – Using AI every day
42:35 – Staying consistent
43:11 – Relationships and realness
44:06 – His mission to help 1M people
45:08 – Where to find Cory
46:13 – Final thoughts on joy + delegation
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