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192. Consumer-Centric Innovation (w/Rani Al Hajji)

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Manage episode 441349645 series 2693308
Content provided by Product Coffee. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Product Coffee or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode, Kevin chats with Rani Al Hajji, a seasoned expert in consumer goods and marketing, about the importance of staying focused on the end user. Rani shares insights from his career at L'Oreal and Colgate, emphasizing the importance of understanding consumer needs and maintaining a balance between product obsession and customer feedback. He also discusses his transition to advising startups, helping them define and articulate their value propositions. The conversation touches on the art and science of innovation, the significance of diverse perspectives, and practical steps for founders and product managers to stay customer-obsessed in their development process.

Resources:

Timeline:

  • 00:32 The Importance of Customer Focus

  • 02:52 Rani Al Hajji’s Background & Experience

  • 05:35 Challenges & Insights in Startups

  • 08:58 Balancing Innovation & Customer Feedback

  • 14:55 Corporate Innovation at L'Oreal & Colgate

  • 25:41 Advising Startups: Value Proposition & Market Fit

  • 42:16 Practical Advice for Founders & Product Managers

Check out our website @⁠⁠⁠⁠⁠⁠ ⁠productcoffeepodcast.com⁠ ☕️

  continue reading

197 episodes

Artwork
iconShare
 
Manage episode 441349645 series 2693308
Content provided by Product Coffee. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Product Coffee or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode, Kevin chats with Rani Al Hajji, a seasoned expert in consumer goods and marketing, about the importance of staying focused on the end user. Rani shares insights from his career at L'Oreal and Colgate, emphasizing the importance of understanding consumer needs and maintaining a balance between product obsession and customer feedback. He also discusses his transition to advising startups, helping them define and articulate their value propositions. The conversation touches on the art and science of innovation, the significance of diverse perspectives, and practical steps for founders and product managers to stay customer-obsessed in their development process.

Resources:

Timeline:

  • 00:32 The Importance of Customer Focus

  • 02:52 Rani Al Hajji’s Background & Experience

  • 05:35 Challenges & Insights in Startups

  • 08:58 Balancing Innovation & Customer Feedback

  • 14:55 Corporate Innovation at L'Oreal & Colgate

  • 25:41 Advising Startups: Value Proposition & Market Fit

  • 42:16 Practical Advice for Founders & Product Managers

Check out our website @⁠⁠⁠⁠⁠⁠ ⁠productcoffeepodcast.com⁠ ☕️

  continue reading

197 episodes

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