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EP 127 - New Book: PRFAQ Framework with Marcelo Calbucci
Manage episode 477298233 series 3334924
Content provided by Matt Green & Moshe Mikanovsky, Matt Green, and Moshe Mikanovsky. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Green & Moshe Mikanovsky, Matt Green, and Moshe Mikanovsky or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
You might have heard about Amazon’s 6-pages document, or PRFAQ. But have you tried it yourself? And why aren’t there many other successful companies who are following Amazon’s direction, and use the same method, one that seems to be winning Amazon some very big bets?
Our guest today on the podcast worked for Amazon as a Director of Product & Tech, and experienced the PRFAQ framework first hand. When he left Amazon he asked these same questions. Following some research, he decided to codify and bring to print the principle of the PRFAQ method, therefore making it accessible not only to Amazonians but to everyone else who would like to try it, and reap its benefits.
Meet Marcelo Calbucci, Founder of PRFAQ Lab and author of the recently published The PRFAQ Framework: Adapting Amazon’s Innovation Framework to Work for You. With a rich background in engineering and product management, and founding several startups, Marcelo experienced both success and failures in developing and bringing new products to market. That enforced his commitment to help others become more successful with the framework he saw working so well at Amazon.
Join Matt and Moshe as we chatted with Marcelo about:
Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.
Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
…
continue reading
Our guest today on the podcast worked for Amazon as a Director of Product & Tech, and experienced the PRFAQ framework first hand. When he left Amazon he asked these same questions. Following some research, he decided to codify and bring to print the principle of the PRFAQ method, therefore making it accessible not only to Amazonians but to everyone else who would like to try it, and reap its benefits.
Meet Marcelo Calbucci, Founder of PRFAQ Lab and author of the recently published The PRFAQ Framework: Adapting Amazon’s Innovation Framework to Work for You. With a rich background in engineering and product management, and founding several startups, Marcelo experienced both success and failures in developing and bringing new products to market. That enforced his commitment to help others become more successful with the framework he saw working so well at Amazon.
Join Matt and Moshe as we chatted with Marcelo about:
- His way to product management from software development
- What is the PRFAQ and what it is not
- The structure of the framework
- What should go into the document, and what should definitely stay out
- Who owns the PRFAQ at the company, and who participates in writing it?
- How is the framework in the book different from what is practiced at Amazon?
- Why is writing such an important tool?
- How can, or can’t, AI help us in writing a PRFAQ?
- The benefits of treating the PRFAQ as a product
- For which projects or initiatives is it good to use the PRFAQ framework, and for which it’s not needed?
- How can you introduce it in your company if there is no buy-in to use it?
- And much more!
- LinkedIn: https://www.linkedin.com/in/marcelocalbucci/
- Website: https://www.theprfaq.com
- Buy the book: https://www.theprfaq.com/buy
- ChatGTP PRFAQ assistant based on The PRFAQ Framework book: https://chatgpt.com/g/g-sAGxOcdKc-prfaq-official-prfaq-lab
- Product for Product Podcast - linkedin.com/company/product-for-product-podcast
- Matt Green - linkedin.com/in/mattgreenanalytics/
- Moshe Mikanovsky - linkedin.com/in/mikanovsky/
Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.
Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
135 episodes
ShareManage episode 477298233 series 3334924
Content provided by Matt Green & Moshe Mikanovsky, Matt Green, and Moshe Mikanovsky. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Green & Moshe Mikanovsky, Matt Green, and Moshe Mikanovsky or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
You might have heard about Amazon’s 6-pages document, or PRFAQ. But have you tried it yourself? And why aren’t there many other successful companies who are following Amazon’s direction, and use the same method, one that seems to be winning Amazon some very big bets?
Our guest today on the podcast worked for Amazon as a Director of Product & Tech, and experienced the PRFAQ framework first hand. When he left Amazon he asked these same questions. Following some research, he decided to codify and bring to print the principle of the PRFAQ method, therefore making it accessible not only to Amazonians but to everyone else who would like to try it, and reap its benefits.
Meet Marcelo Calbucci, Founder of PRFAQ Lab and author of the recently published The PRFAQ Framework: Adapting Amazon’s Innovation Framework to Work for You. With a rich background in engineering and product management, and founding several startups, Marcelo experienced both success and failures in developing and bringing new products to market. That enforced his commitment to help others become more successful with the framework he saw working so well at Amazon.
Join Matt and Moshe as we chatted with Marcelo about:
Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.
Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
…
continue reading
Our guest today on the podcast worked for Amazon as a Director of Product & Tech, and experienced the PRFAQ framework first hand. When he left Amazon he asked these same questions. Following some research, he decided to codify and bring to print the principle of the PRFAQ method, therefore making it accessible not only to Amazonians but to everyone else who would like to try it, and reap its benefits.
Meet Marcelo Calbucci, Founder of PRFAQ Lab and author of the recently published The PRFAQ Framework: Adapting Amazon’s Innovation Framework to Work for You. With a rich background in engineering and product management, and founding several startups, Marcelo experienced both success and failures in developing and bringing new products to market. That enforced his commitment to help others become more successful with the framework he saw working so well at Amazon.
Join Matt and Moshe as we chatted with Marcelo about:
- His way to product management from software development
- What is the PRFAQ and what it is not
- The structure of the framework
- What should go into the document, and what should definitely stay out
- Who owns the PRFAQ at the company, and who participates in writing it?
- How is the framework in the book different from what is practiced at Amazon?
- Why is writing such an important tool?
- How can, or can’t, AI help us in writing a PRFAQ?
- The benefits of treating the PRFAQ as a product
- For which projects or initiatives is it good to use the PRFAQ framework, and for which it’s not needed?
- How can you introduce it in your company if there is no buy-in to use it?
- And much more!
- LinkedIn: https://www.linkedin.com/in/marcelocalbucci/
- Website: https://www.theprfaq.com
- Buy the book: https://www.theprfaq.com/buy
- ChatGTP PRFAQ assistant based on The PRFAQ Framework book: https://chatgpt.com/g/g-sAGxOcdKc-prfaq-official-prfaq-lab
- Product for Product Podcast - linkedin.com/company/product-for-product-podcast
- Matt Green - linkedin.com/in/mattgreenanalytics/
- Moshe Mikanovsky - linkedin.com/in/mikanovsky/
Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.
Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
135 episodes
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1 EP 134 - Product Engine for PMF - Giacomo Poggiali 1:05:15
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Play Later Play Later Lists Like LikedDo you have a method to reach Product Market Fit (PMF) with your product? In this episode, we’re joined by Giacomo Poggiali, a Sparring Partner for bold partners at Sparring Startups, to learn about his “Product Engine” framework for reaching PMF. Giacomo is a product coach and repeat founding product leader who has helped over 150 startups navigate the challenging path to product-market fit (PMF). Giacomo shares how his journey began with the lean startup methodology as his thesis, and how he’s since applied those principles across design, product, and marketing in early-stage companies. After experiencing the transformation that comes with reaching PMF firsthand, Giacomo became passionate about helping other teams replicate that journey—again and again. We dive into Giacomo’s perspective on what PMF really means, moving beyond textbook definitions to describe how it actually feels for a team: the shift from pushing a boulder uphill to racing after it as momentum takes hold. Drawing from years of hands-on experience, Giacomo introduces his “Product Engine” framework—a practical playbook for identifying your most valuable users, uncovering what truly drives value, and systematically removing blockers to adoption. Join Matt and Moshe as they explored with Giacomo: The difference between pre- and post-PMF challenges for product teams What the Product Engine is, and how it helps startups identify their lighthouse users and core value How to use behavioral data and qualitative insights to uncover value blockers The 80/20 approach: why doubling down on core value matters more than fixing every blocker When and how to off-board users who aren’t a good fit Real-world examples of the Product Engine in action, including pivots and surprising discoveries Applying the Product Engine to B2B, B2C, and API products Practical steps for product managers to start implementing the framework Where AI can support the process of finding PMF Advice for teams and PMs on building something truly valuable—and knowing when you’ve reached PMF And much more! You can connect with Giacomo at: LinkedIn: https://www.linkedin.com/in/giacomopoggiali/ Sparing Startups: https://www.sparringstartups.com/ You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: - Product for Product Podcast - linkedin.com/company/product-for-product-podcast Matt Green - linkedin.com/in/mattgreenproduct/ Moshe Mikanovsky - linkedin.com/in/mikanovsky/ Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️…
1 EP 133 - API Analytics for PMs with Deepa Goyal 1:05:08
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Play Later Play Later Lists Like LikedAPIs are products but they don’t always get the same focus they deserve to be successful.In this episode of the Product for Product Podcast, we sit down with Deepa Goyal, Product Strategy Leader at Postman and author of API Analytics for Product Managers: Understand key API metrics that can help you grow your business, to explore what it takes to manage APIs as products. Deepa shares her journey from PayPal and Twilio to her current role at Postman, and discusses the rise of the API Product Manager and how APIs are shaping modern organizations.We explore why Deepa wrote her book, who it’s for, and what product managers—whether or not they work directly with APIs—can learn from it. Deepa explains how analytics are critical for measuring API success, the unique challenges of building API products, and why developers are often the primary customers. In addition, she shares insights from her research for the book and the writing process, including how she validated her ideas and what she learned about the API lifecycle, onboarding, and product-market fit. Join Matt and Moshe as they explore with Deepa: The rise of the API Product Manager and how APIs are transforming businesses Different types of APIs—internal, external, and partner—and their strategic impact Why analytics are essential for measuring API product success Unique challenges of building API products Insights from writing and validating her book, API Analytics for PMs The impact of AI on product management and the future of APIs Strategies for API pricing and revenue models Key metrics and leading indicators for API adoption and activation Advice for product managers looking to build technical skills and drive impact And much more You can connect with Deepa at: LinkedIn: https://www.linkedin.com/in/deepag/ X: @1sprintatatime API Analytics for Product Managers book: https://www.amazon.com/API-Analytics-Product-Managers-Understand/dp/1803247657 You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: - Product for Product Podcast - linkedin.com/company/product-for-product-podcast Matt Green - linkedin.com/in/mattgreenproduct/ Moshe Mikanovsky - linkedin.com/in/mikanovsky/ Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️…
1 EP 132 - Hacking Your PM Job Search with Marcus Polini 52:19
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Play Later Play Later Lists Like LikedIn this episode we welcome Marcus Polini to share the story behind his recent job search in product leadership, and the practical tools, frameworks, and mindsets that helped him land his next big role. Marcus’s journey, like almost every product person we talked with, is anything but linear. From his roots in geomatics engineering and a hackathon win that led to founding CityConnect, to the hard lessons of startup failure, Marcus’s path has been shaped by persistence and a passion for building. After applying to 60 front-end engineering jobs, he pivoted into project management and quickly found his calling in product, bridging his entrepreneurial appetite with a growing interest in healthcare and technology. Before entering the job market, Marcus headed Product at Medstack, which was acquired and his position was cut during the merger. This was an opportunity for him to explore what he loves doing and where he sees himself in his future career path. His path to his current position, as Head of Product, Platform at Dispatch Integration, inspired us to talk with him on the show about the process and tools he applied. Join Matt and Moshe as we dive deep into Marcus’s most recent job search, exploring: How he used the Phyl Terry’s “Never Search Alone” process to set up a Job Search Council who helped him move through the search The frameworks he used to narrow down his values, passions, and motivating forces How he planned his career path as a product, complete with KPIs for personal outcomes The tactical tools that made a difference Using consulting as a path to a full-time product leadership role at Dispatch Integration The critical role of community and mentorship throughout the process The impact of AI on the modern job search How to use AI thoughtfully to enhance, not replace, your authenticity in the job search His favorite AI tools and how he uses them And so much more! You can connect with Marcus at: LinkedIn: https://www.linkedin.com/in/mpolini/ Article and template used for the process: https://open.substack.com/pub/productbymarcus/p/the-compass-i-didnt-know-i-needed You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - linkedin.com/company/product-for-product-podcast Matt Green - linkedin.com/in/mattgreenproduct/ Moshe Mikanovsky - linkedin.com/in/mikanovsky/ Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️…
1 EP 131 - New Book: Design for Impact with Erin Weigel 46:15
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Play Later Play Later Lists Like LikedWhat does it really take to build products that drive results, and how can experimentation transform your business? In this episode of the Product for Product Podcast, we sit down with Erin Weigel, author of Design for Impact, Advisor at ABsmartly and Principal Designer, to unpack th e essential lessons from her new book and her years of experience at Booking.com. Erin shares why Design for Impact was the book that needed to be written, not just for designers, but for anyone looking to grow their business or product through scientific experimentation and system thinking. Drawing on her journey from internal talks to conference keynotes, Erin reveals how she developed the Conversion Design Process and the “flying wheel” visual that demystifies how businesses really work. Erin also discusses why experimentation requires bravery from leadership, how to get buy-in without waiting for permission, and why simple, proven tools often outperform complex processes. Join Matt and Moshe as we dived with Erin into: Her background and how she got to write the book The step-by-step process Erin used at Booking.com—and how it can be generalized to any organization How to apply experimentation and A/B testing beyond the design team Why ownership in experimentation should be shared, not siloed, to strengthen outcomes The counterintuitive truths behind successful organizations (and why most common assumptions are wrong) How to start building a culture of experimentation, even if your company isn’t there yet The importance of “testing like you’re wrong” and being honest with what the data shows Practical frameworks like the 60-40 split (60% low-effort experiments, 40% long-term bets) to prioritize learning and impact And so much more! You can connect with Erin at: LinkedIn: https://www.linkedin.com/in/erindoesthings/ Website: erindoesthings.com Design for Impact book: https://erindoesthings.com/design-for-impact/ You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - linkedin.com/company/product-for-product-podcast Matt Green - linkedin.com/in/mattgreenproduct/ Moshe Mikanovsky - linkedin.com/in/mikanovsky/ Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️…
1 EP 130 - Product Localization with Alexander Murauski 1:00:12
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Play Later Play Later Lists Like LikedIn this episode, we dive into the world of product localization with Alexander Murauski, CEO of Alconost. Alexander shares his journey building localization solutions and growing Alconost into a leader in the field, drawing from years of experience working with diverse clients and developing in-house tools. Whether you’re launching a new app or scaling a global platform, Alexander’s insights reveal why thoughtful localization is essential for reaching new markets and delivering a seamless user experience. We explore the practical roadmap for successful localization projects, from the earliest planning stages to implementation and quality assurance. Alexander explains the technical and cultural challenges teams face, the importance of choosing the right tools, and how AI is changing the translation landscape. He also discusses how localization impacts everything from UX design to analytics, and why building a strong relationship with translators is key to long-term success. Join Matt and Moshe as we chatted with Alexander about: His journey to founding Alconost and building localization solutions Why localization matters for global products Planning and roadmapping for multilingual launches Technical considerations such as resource separation, font and file formats, and internationalization Best practices for white-labeled software and client-specific terminology The role of localization management platforms and recommendations for some Integrating localization with source control and development workflows How AI and LLMs are transforming translation pipelines The importance of context, glossaries, and UX copy editors Quality assurance and the evolving role of translators Where to start: focusing on the main user journey Alexander’s advice for product teams and common pitfalls to avoid And much more! You can connect with Alexander at: LinkedIn: https://www.linkedin.com/in/amurauski/ Alconost: https://alconost.com/ You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - linkedin.com/company/product-for-product-podcast Matt Green - linkedin.com/in/mattgreenproduct/ Moshe Mikanovsky - linkedin.com/in/mikanovsky/ Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️…
1 EP 129 - Digital Transformation with Kiron Jones 53:15
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Play Later Play Later Lists Like LikedDigital transformations are hard! But they are a necessary need in our era for any organization who wants to keep their competitive edge, adapt to changing environments, build moats against new disruptors, and grow their market share. And more complex the organization structure and ecosystem are, the more challenging said transformation, hence the need for tools and frameworks to help us. On the show today we met with Kiron Jones, Group Product Manager at Springer Nature, the world's largest academic book and journals publisher. The organization was created by a merger and acquisition of multiple publishers. This created a complex technical environment of many systems to support the business, publish the books and journals, and access the market. In addition, the entire academic publishing sector has moved into a new open access model. Where in the past, libraries had to buy subscriptions to give access to readers for the materials, these days the access to the materials is free, and the authors are the ones charged to publish. Servicing this changed model has challenged the industry to come up with new solutions for the new clients, while still supporting high quality publications. Product management in such an environment, as we learn from Kiron, is a challenging and rewarding task. The tools he and his team are using, and in some cases still on the lookout for, are helping them with stakeholder communication, prioritization and roadmapping, and so much more. Join Matt and Moshe as we chatted with Kiron about: How he got into product management Digital and product challenges from Mergers and Acquisitions (M&A) Dealing with shifting ecosystem that changes the Product-Market Fit, the user and buyers personas, their user journey, and the tools needed to create value for them Dealing with challenges when not knowing who your users are Some of the tools and methods he is using to help with these challenges Opportunities for new tools that can solve more problems CMS as a tool both for users and for product people Some success and failure stories with tools adoption How AI can help in elevating some of the work And much more! You can connect with Kiron at: LinkedIn: https://www.linkedin.com/in/kironjones/ If you are in London, at local product meetings You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - linkedin.com/company/product-for-product-podcast Matt Green - linkedin.com/in/mattgreenproduct/ Moshe Mikanovsky - linkedin.com/in/mikanovsky/ Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️…
1 EP 128 - New Book: What do Product Managers Do? with Tami Reiss 52:11
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Play Later Play Later Lists Like LikedHave you ever been asked by a non-product person “what is it that you actually do?” We are sure you have! We know we and many of our friends have been through this, and it’s never an easy task to explain. Moreover, don’t you sometimes feel that people you work with - your teammates, stakeholders, and even your boss - don’t always understand what a Product Manager job really is? That was the exact problem our guest in this episode was about to solve. And the solution she built is… a children's book! Meet Tami Reiss, product leader and founder of Leader Within, where she conducts keynote speaking, training, workshops, exec coaching and more! Tami wrote the book “What do Product Managers Do?A primer for aspiring PMs of all ages and parents who aren't sure it's a real job”, due to be released May 15th.Inspired by her own children, the book is a rhyming introduction to leadership and influence. Packaged with beautiful illustrations by V Lubow, and a dictionary with simple definitions of the terms we take for granted, this book does a great - and entertaining - job in explaining what we do, who we work with, some of our challenges and more. Join Matt and Moshe as we chatted with Tami about: - Her background in product and leadership - How she got to write the book - Building the book as a product - Product Management lessons learned from working on the book - A/B testing and user testing - testing the stanza and words in the book - The complexity of the terms and words we are using - Her vision for the book and how it can help all of us product people - How would AI impact the job of PMs and the team in the future - When is the best time for inspiration for new ideas? - The importance of humility - even to admit that the data might be wrong - Listen to some fun stanza read by Tami, and how much meaning they pack in a few words - What does “dream” means (in the product context) and why is it important for product people to share it - Where can you get the book once it’s out - And much more! You can connect with Tami at: - LinkedIn: https://www.linkedin.com/in/ta... / - Website: http://tamireiss.com / - Join the book’s waitlist: https://theleaderwith.in /book - Watch the video: https://www.youtube.com/watch?... =qbLq73dKOCA You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: - http://linkedin.com/company/pr... linkedin.com/company/product-for-product-podcast - https://www.linkedin.com/in/ma... - linkedin.com/in/mattgreenproduct/ - http://www.linkedin.com/in/mik... - linkedin.com/in/mikanovsky/ Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️…
1 EP 127 - New Book: PRFAQ Framework with Marcelo Calbucci 46:59
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Play Later Play Later Lists Like LikedYou might have heard about Amazon’s 6-pages document, or PRFAQ. But have you tried it yourself? And why aren’t there many other successful companies who are following Amazon’s direction, and use the same method, one that seems to be winning Amazon some very big bets? Our guest today on the podcast worked for Amazon as a Director of Product & Tech, and experienced the PRFAQ framework first hand. When he left Amazon he asked these same questions. Following some research, he decided to codify and bring to print the principle of the PRFAQ method, therefore making it accessible not only to Amazonians but to everyone else who would like to try it, and reap its benefits. Meet Marcelo Calbucci, Founder of PRFAQ Lab and author of the recently published The PRFAQ Framework: Adapting Amazon’s Innovation Framework to Work for You. With a rich background in engineering and product management, and founding several startups, Marcelo experienced both success and failures in developing and bringing new products to market. That enforced his commitment to help others become more successful with the framework he saw working so well at Amazon. Join Matt and Moshe as we chatted with Marcelo about: His way to product management from software development What is the PRFAQ and what it is not The structure of the framework What should go into the document, and what should definitely stay out Who owns the PRFAQ at the company, and who participates in writing it? How is the framework in the book different from what is practiced at Amazon? Why is writing such an important tool? How can, or can’t, AI help us in writing a PRFAQ? The benefits of treating the PRFAQ as a product For which projects or initiatives is it good to use the PRFAQ framework, and for which it’s not needed? How can you introduce it in your company if there is no buy-in to use it? And much more! You can connect with Marcelo at: LinkedIn: https://www.linkedin.com/in/marcelocalbucci/ Website: https://www.theprfaq.com Buy the book: https://www.theprfaq.com/buy ChatGTP PRFAQ assistant based on The PRFAQ Framework book: https://chatgpt.com/g/g-sAGxOcdKc-prfaq-official-prfaq-lab You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - linkedin.com/company/product-for-product-podcast Matt Green - linkedin.com/in/mattgreenanalytics/ Moshe Mikanovsky - linkedin.com/in/mikanovsky/ Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️…
1 EP 126 - Product Experiment Garage Workshops with Chantal Botana 41:57
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Play Later Play Later Lists Like LikedOur guest today on the podcast brings with her a wealth of product building experience, all the way from ideation to execution and beyond. Throughout her career, she implemented product validation through testing and experimentation at organizations such as AOL, The Weather Channel, Polar Steps, Mews and others. Meet Chantal Botana, Fractional CPO & Product Coach at Product Evangelist., and facilitator of the Product Experiment Garage. Together with her business partner Maurice McGinley, Chantal facilitates this monthly online community of practice, solving participants’ experiment design challenges, where the audience are product managers, developers, designers, and researchers. And it's free to join! The sessions work very simply - all participants start with pitching their current challenge. Then everyone votes for the one challenge that they will work on for the remainder of the workshop. And then, the challenge is broken down to cover the 4 habits of good experimentation. Join Matt and Moshe as we learn from Chantal about: Her way into product management, leading her to coaching and founding The Product Evangelist Where most experiments are breaking down The 4 habits of good experimentation: Break down assumptions Crafting and running small smart experiments Extract insights Make a decision Who the workshop is for and what value they get from it How can teams that are not empowered still experiment? The importance of critical thinking in the age of AI Some of Chantal’s go to tools And much more! You can connect with Chantal at: LinkedIn: https://www.linkedin.com/in/cbotana/ email: chantal@productevangelist.co Website: https://www.productevangelist.co Free 60 min Product Experiment Garage: https://product-garage.eventbrite.com Assumptions & Experiments Guide (with some free resources). In the guide, you'll find links to Giff Constable's Truth Curve and David Bland's GPTs, which are discussed on the podcast. https://docs.google.com/document/d/1cIRKpZ6cv6LWYUsRSrOFRTllFSCMSNJVi2PVS1WUACg/edit?usp=sharing You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - linkedin.com/company/product-for-product-podcast Matt Green - linkedin.com/in/mattgreenanalytics/ Moshe Mikanovsky - linkedin.com/in/mikanovsky/ Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️…
1 EP 125 - The Book "Managing Priorities" with Harry Max 47:00
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Play Later Play Later Lists Like LikedPrioritization is one of the cornerstone activities that we all do as product people. Some are done mindfully, with a process in place, and some are done on an on-going basis, without even thinking of it. In many cases, we struggle to find the right way to prioritize, especially when there are many factors involved, and many team members and stakeholders with conflicting needs. In the episode, we met with Harry Max, a product leader, Managing Partner at Peak Priorities LLC, COO at productOps, and author of “Managing Priorities: How to Create Better Plans and Make Smarter Decisions”. With his extensive experience building products, and following his TEDx and South by Southwest talks, Harry found himself diving into many discussions about prioritization. This later on launched his journey to write the book. In Managing Priorities, Harry gathered many priority related tools, but first started it with the DEGAP framework, which helps put everyone in the mindset of the need for prioritization. Join Matt and Moshe as we chat with Harry and learn: What DEGAP is: slowing down the process and planning how to prioritize properly. The framework includes 5 steps - Decide, Engage, Gather, Arrange and Prioritize Different levels of prioritizations we need to make in life The importance of understanding others’ priorities; better engagement to be part of the process, be heard, and be taken into considerations Prioritization is not the end result, just an input to our decisions and eventually, the actions to take Eisenhower Matrix - what is it, how different people might use it differently, and how in some cases it can help us in our prioritization process The important of “cost of delay”, and how to use it in our prioritization discussions Precision vs accuracy - the importance of words and understanding what they mean to each of us Max Priorities Pyramid - what is it, who is it useful for and where can people find it (see link to the Miro template below) Which method would he suggest to our listeners today Where should people start to set up their prioritization method And much more! You can connect with Harry at: LinkedIn: https://www.linkedin.com/in/harrymax/ email: harry@harrymax.com Website: Harrymax.com Max Priorities Pyramid Miro board: https://miro.com/miroverse/the-max-priorities-pyramid-template You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - linkedin.com/company/product-for-product-podcast Matt Green - linkedin.com/in/mattgreenanalytics/ Moshe Mikanovsky - linkedin.com/in/mikanovsky/ Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️…
1 EP 124 - Startups: Datawisp with Mo Hallaba 46:09
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Play Later Play Later Lists Like LikedWe are excited to bring to the podcast a startup that is building an exciting Data and AI product that can change how product managers and other executives are finding insights in the vast datasets they have access to. In this episode, we met with Mo Hallaba, founder and CEO of Datawisp. With extensive background in data and analytics, Mo experienced first hand the complexity it takes for employees of all levels in understanding the data they have, and in using the mostly technical tools that usually require data scientists, and long queues and time, to provide any useful insights. With that in mind, Mo created Datawisp, to bring the data - and more importantly, the insights from the data - directly to the people who need it. Using Natural Language Processing (NLP), Datawisp’s users can ask Wispy, its AI agent, for questions on things that are interesting to them, and Wispy then brings the data and the insights it learns from the data. Join Matt and Moshe as we chat with Mo and learn: - Mo’s background in financial analytics and his past entrepreneurship journey - How AI opened up the options for people to think about how to solve the data problem - Datawisp’s vision for how different teams in the organization can use it - The current focus on Product Managers and Marketing - Some of the feature of Datawisp, such as: - Users talk to it in the same way they would talk to a data scientist - If it doesn’t understand the question it prompts for more info - The freedom it has to manipulate the data like a data scientist would - Automatically picks a type of chart based on the question it was asked - Different people asking the same question at the same time, would get the same answer - How it handles security and privacy for its users - Customizable dashboards for users for questions they want to ask on regular basis - What needs to happen in an organization that adopts Datawisp - What is the biggest barrier for people that want to be great in their jobs - Will AI replace data scientists? - And much more! * You can connect with Mo at: - LinkedIn: https://www.linkedin.com/in/mo... / - X: @ElectronicMo - email: mailto:mo@datawisp.io - Datawisp: https://www.datawisp.io / You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: - http://linkedin.com/company/pr... linkedin.com/company/product-for-product-podcast - https://www.linkedin.com/in/ma... - linkedin.com/in/mattgreenanalytics/ - http://www.linkedin.com/in/mik... - linkedin.com/in/mikanovsky/ Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️…
1 EP 123 - The Book "Aligned" with Bruce McCarthy and Melissa Appel 47:52
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Play Later Play Later Lists Like LikedHave you ever wished you had one book to learn from early in your career, and avoid many mistakes? We found one of those for product professionals, and this episode is all about that! “Aligned: Stakeholder Management for Product Leaders” by Bruce McCarthy and Melissa Appel is a must read for every product person. It will help you understand the intricacies of stakeholder management, and put into action a plan to build a healthy relationship with your stakeholders, one that you need to nurture and grow in order to be successful in your job.On our first episode of 2025 we had the pleasure to meet with Bruce, Founder at Product Culture, and Melissa, Executive Product Management Coach at Product Culture, co-authors of the book. In the episode, Bruce and Melissa shared with us how they each got to Product Management and eventually to write Aligned, who the book is for, how they approached writing it, and so much more! Join Matt and Moshe as they learn from Bruce and Melissa: The challenges product people have with stakeholders, such as saying no, cultural and language differences, remote environments, etc Tools to establish rapport with stakeholders, such as socializing, 1-on-1s, discovery interviews, mirroring, etc The biggest thing that will help you grow your career in product How to get stakeholders involved in ways that will get their buy-ins The book’s structure, weaved into it a story with examples on how to use the listed tools Some of the tools in the book, such as the Stakeholders Canvas Can stakeholders benefit from reading the book? Tools they love using as product professionals And so much more… Connect with Bruce and Melissa:Bruce’s LinkedIn: https://www.linkedin.com/in/brucemccarthy/ Melissa’s LinkedIn: https://www.linkedin.com/in/melappel/ Aligned book’s resources: Alignedthebook.com Product Culture: Productculture.com Connect with Matt and Moshe on LinkedIn: Matt Green : https://www.linkedin.com/in/mattgreenanalytics Moshe Mikanovsky : https://www.linkedin.com/in/mikanovsky Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️…
1 Ep 122 - It's a Wrap 2024 with Matt & Moshe 32:53
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Play Later Play Later Lists Like LikedTime just flies! It feels like yesterday we wrapped 2023, and we are already at that time of the year again, with a 2024 warp-up! 2024 was a bit different than previous years, as we had only one themed series, and the rest of the episodes were a one-off, covering a variety of topics. And, early in the year, we also celebrated the 100th episode, in a live 2-hours show, that introduced many of the guest from the previous 3 years of podcasting. In our themed series we covered Session Replay products. This seris was very informtive and can prove to be a valuable tool for product managers. We continued this year covering great books for product people, and several frameworks and mindsets. Some of our guests shared with us methods to craft our products’ story, naming our products, and what goes into making decisions. Product Coaching grew steadily this year and was the topic of several episodes. We learned what it takes to be a product professional to build IoT products, and we caught up on the state of Product Analytics products. And of course, we couldn’t ignore AI and GenAI and how they help us - or the potential they can have in helping us. Finally, we introduce a startup product that help product people in a unique way. We would like to thank each and every guest that came on the show! We couldn’t have done it without you: Tovit Neizer, Orly Zeewy, Gil Broza, Jakie Flake, Marty Cagan, Eva Hongyan Gao, Yelena Liman, Oz Nazilli, Dave Martin, Henry Latham, Ricardo Vital, David Pereira, Dennis Chow, Anat Eldar, Vincent Pavero, Mandar Karlekar, John Fontenot, Zach Phillips, Nikki Zavadska, Christoph Steinlehner, Assaph Mehr, Phil Hornby, Aakash Gupta and Tedde van Gelderen.We can’t wait to continue this journey next year! We have some great episodes planned, and looking forward to learning and sharing more in the Product for Product Podcast! Happy New Year everyone! Matt & Moshe You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - https://www.linkedin.com/company/product-for-product-podcast Matt Green - https://www.linkedin.com/in/mattgreenanalytics/ Moshe Mikanovsky - https://www.linkedin.com/in/mikanovsky/ Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️…
1 EP 121 - Experience Thinking with Tedde Van Gelderen 53:01
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Play Later Play Later Lists Like LikedDesign Thinking is all the buzz when it comes to designing our products (or more appropriately, the solutions we discover to solve real problems). But does it stop there?Our guest on the episode makes a very convincing case for what he calls Experience Thinking. On this episode, Matt and Moshe met with Tedde van Gelderen, President of Akendi, a premier UX agency specializing in creating holistic, end-to-end experiences that enhance their clients’ products and delight users. Tedde authored the book “Experience Thinking: Creating Connected Experiences”, in which he explains the importance of going beyond just product design or service design, and focusing on the holistic approach of experience design. In his own words, “Experience Thinking" starts with the holistic experience customers and users have with an organisation over time, then guides the enabling technologies and content to create intentional experiences. Experience Thinking should become deeply rooted in an organisation's creation processes.”Join us as we explore with Tedde: His background in psychology, and how it led him to design experiences, and to found his own UX consultancy Where do products fit in in the holistic approach of experiences Where do we start with experience design? The role of Design Thinking in the context of Experience Thinking The missing process for service designers The 4 areas of Experience Design: Brand Design, Product Design, Content Design and Service Design The importance of Brand Design on both product and service, and how some organizations ignore it Who should own the Experience Design (hint: it might be the Product people) Designing the experience that the users will be part of and not just the GTM Where we can learn and get inspiration for experiences, and how do apply it to the experiences we need to design The state of the industry and the adoption Experience Design/Thinking How can Product Managers start applying Experience Thinking within their organization and stakeholders And much much more… You can connect with Tedde at: LinkedIn: https://www.linkedin.com/in/teddevg/ Akendi: https://www.akendi.com Purchase the book: connect with Tedde directly for details You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - linkedin.com/company/product-for-product-podcast Matt Green - https://www.linkedin.com/in/mattgreenproduct/ Moshe Mikanovsky - linkedin.com/in/mikanovsky/ Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️…
1 EP 120 - The State of Product Analytics with Aakash Gupta 47:40
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Play Later Play Later Lists Like LikedWe have covered Product Analytics tools in the past, including Pendo, Amplitude, Mixpanel, Heap and some new comers like LogRocket, PostHog and FullStory.There are many more tools in the market, and many of the favorite ones are also improving and changing, with new improvements and functionalities that create more value to their users. We are fortunate to have more product leaders who are interested in looking at how our tools of the trade compare, and the value to our community. Such a leader is Aakash Gupta, Chief Product Officer at Product Growth, author and podcaster of the Product Growth newsletter and podcast. In a recent LinkedIn post, Aakash published the result of his research looking into the top leading Product Analytics products (see link to the post below).We had the pleasure of chatting with Aakash about his research, and learning from him about his research, as well as about the role of Product Growth Managers. Join Matt and Moshe as they explore with Aakash: How he got to Product Management His first experience with a real Product Analytics product How he researched the industry for the post What he discovered on the way about these products and some key differentiators Some of the niche products in the market How the different tools are adopting AI How startups can utilize these tools His prediction on who will win The power it gives product managers, and especially Product Growth Managers Insights into the role of Product Growth Managers And so much more… You can connect with Aakash at: LinkedIn: https://www.linkedin.com/in/aagupta/ Product Growth newsletter and podcast: https://www.news.aakashg.com/ LinkedIn post “What I learned about the top Product Analytics players”: https://www.linkedin.com/posts/aagupta_based-on-3-months-of-research-25-buyer-activity-7226944089210982401-QnKw You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - linkedin.com/company/product-for-product-podcast Matt Green - https://www.linkedin.com/in/mattgreenproduct/ Moshe Mikanovsky - linkedin.com/in/mikanovsky/ Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️…
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Product for Product Management
1 EP 119 - Product Coaching & Decision Making with Phil Hornby 43:28
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Play Later Play Later Lists Like LikedSome product managers don’t realize how many decisions we have to make daily in our jobs. And some of us decided to become product managers because we have to make decisions…But how do we make decisions? And what are the right decisions to make? Well… it depends… In this episode we explored these questions with Phil Hornby, Founder and Product Leadership Coach at for product people, and Co-creator and Co-host of the Talking Roadmaps podcast. Phil is in the process of writing his book “It Depends?”, on how decisions are made, and more specifically, when building products, and by product professional. We explored with Phil how he got to product management (accidently, like most of us), wheat does it mean to be a Product Coach, and how he is writing his book with the help of the community.Join Matt and Moshe as they explore with Phil: How to make decision in general The role of Implementation in decision making Curating principles related to decision making and organizing them in the book Decision velocity Tips to individual contributors product managers who want to make change internally Product coaching and how product coaches work The hard areas of Product Coaching as a business The importance of mentorship early on And so much more… You can connect with Phil at: LinkedIn: https://www.linkedin.com/in/philhornby/ For product people: forproductpeople.com It Depends! book: theitdependsbook.com Talking Roadmaps podcast: www.talkingroadmaps.com You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: - Product for Product Podcast - linkedin.com/company/product-for-product-podcast Matt Green - https://www.linkedin.com/in/mattgreenproduct/ Moshe Mikanovsky - linkedin.com/in/mikanovsky/ Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️…
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Product for Product Management
Product Management is not about frameworks. Yes, using some frameworks that fit well in your situation can save us a lot of time by organizing our thoughts and allowing us to collaborate better.And before there were frameworks, there were mindsets. In this episode we are talking about a couple of mindset that help product managers and anyone who is building products to align better with the chaotic nature of our work. Our guest on the show is Assaph Mehr, a product and people leader. He is currently a Senior Product Manager of AI at Squiz, a Product Management Advisor & Mentor at My Mentor Path, a thought provoking blogger, and an author (or several ward-winning stories of Togas, Daggers, and Magic series - for lovers of Dark Urban-Fantasy Detectives and Ancient Rome!). On the episode, Assaph shared with us two of those mindsets - VUCA and Cynefin, and how they relate to our jobs as product people. Join Matt and Moshe as they explore with Assaph: How he got to product management His experience building AI products, and some of the challenges they raise What are these two mindsets all about (and how to pronounce Cynefin!) How to understand, and harness Volatility, Uncertainty, Complexity and Ambiguity (VUCA) The balance between all of these, and how each of our domains can have a different mix Is it possible to quantify things like uncertainty or complexity? How he defines strategy The 5 domains of Cynefin, and the importance of fitting our problem to the right domain Can Product Managers impact their orgs to think in these ways? Can product job seekers test organizational fit by probing to see if they have the right mindset? And so much more… You can connect with Assaph at: LinkedIn: https://www.linkedin.com/in/assaph/ Blog: https://assaph.substack.com Blog post about Cynefin and VUCA: https://assaph.substack.com/p/cynefin-and-vuca * You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - linkedin.com/company/product-for-product-podcast Matt Green - https://www.linkedin.com/in/mattgreenproduct/ Moshe Mikanovsky - linkedin.com/in/mikanovsky/ Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️…
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Product for Product Management
1 EP 117 - Mapper Method with Christoph Steinlehner 47:16
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Play Later Play Later Lists Like LikedHave you ever seen those pictures of a group of people with sticky notes around a whiteboard, working their way through a tough problem and coming with some innovative solutions? Did you feel they know something you don’t, and their work seems so much fun, while yours is not as creative? Well, it’s not as hard as it looks and you can do it too! But it’s always good to have a structure for the madness. And we got one for you in this episode! Featuring Christoph Steinlehner, Product Coach and Consultant, creator of the MAPPER Method (who started his career as a designer), Matt and Moshe sat down to learn from him how using visual methods and tools can help identifying gaps, aligning teams to the same mental model, and creating some innovation magic! Join us as we learn from Christoph: How he got into product management How did he come up with the MAPPER Method The MAPPER Method structure and how to go by each step: Map your thoughts Acknowledge Perspectives Point Assumptions & Risks Plan and Act Evaluate for Insights Reflecting and improving Use cases and situations where the MAPPER Method helped him and the teams he worked with Using MAPPER in different stages of the product, like GTM, customer support, marketing etc The power of visual tools, and shifting from plain conversations and all their inherited issues The importance of humbleness! How the culture of the company creates the space for or put challenges in using the method The importance of having some analog tools in our toolkit And much more! Contact Christoph if you are interested to hear more, including an explainer document for the method. You can connect with Christoph at: LinkedIn: https://www.linkedin.com/in/csteinlehner/ Website: https://csteinlehner.com/ Mapper Club on Substack: https://mapperclub.substack.com/ You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - linkedin.com/company/product-for-product-podcast Matt Green - linkedin.com/in/mattgreenanalytics/ Moshe Mikanovsky - linkedin.com/in/mikanovsky/ Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️…
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Product for Product Management
1 EP 116 - Session Replay Wrap Up with Matt & Moshe 33:50
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Play Later Play Later Lists Like LikedIn this episode, Matt and Moshe met to wrap up the Session Replay Tools series, and share what they learned after discussing several products. In the series we learned about PostHog from Vincent Pavero, FullStory from Mandar Karlekar, HotJar from John Fontenot, and LogRocket from Zach Phillips and Nikki Zavadska. As we usually do in the summary episode, we looked back at our learning throughout the series, and sure there were many! Reflecting back on past product serieses we had, some of the themes came back also in this one, such as choosing a product that goes deep into one area and does if very well, verses choosing a product that does many different things and has a wide array of features, all integrated with each other, but might not go as deep into some of them. It is interesting to see how companies have either started in Session Replay and added other capabilities over time, and others that started in other areas such as Product Analytics, and added Session Replay more lately. Join us on the episode as we further discuss: Use cases throughout the organization Technology used to record the sessions Insights from many sessions rather than one at a time Choosing the right one for you based on your needs How security is handled and the importance of having several approaches to it The emerging trends in AI and these products And much more! Thank you to our guests in this series for sharing with us their experiences! Product for Product site: Product for Product Podcast Connect with Matt and Moshe on LinkedIn: Matt Moshe Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️…
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Product for Product Management
1 EP 115 - LogRocket with Zach Phillips & Nikki Zavadska 41:15
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Play Later Play Later Lists Like LikedWe continue our Session Replay series with the next product, LogRocket. To learn all about it, we had the pleasure to speak with two guests - Zach Phillips, Senior Product Analyst, and Nikki Zavadska, Lead Product Manager Growth, both at Appfire. Their perspectives were complimentary so we decide, why not? Let’s talk with both! Zach is essentially in the product operations area of Appfire, and his team helps implementing LogRocket for the other teams that build products. Nikki is a growth product manager working on one of these teams, so she has first hand experience with some interesting use cases. As a company that build many apps that are sold on 3rd party app store, such as Atlassian and Salesforce, Appfire needed flexibility and control in their session replay platform that they were able to find with LogRocket. It is always interesting for us to learn new use cases and have aha moments on the show, and this one came to us when Nikki shared an interesting case, where she couldn’t have find the cause for rage clicks without the usage of the session replay tool. Join us as we explore LogRocket with Zack and Nikki: Why they chose it over other products * How long it takes to implement * Use cases where they use session replay * The benefits of using LogRocket compared with other product analytics tools * How the engineers are using it too * How it handles security and compliance * Other features available in LogRocket and who uses them * Features they love and those that could be improved Using LogRocket to inform the direction of growth experiments * How to justify to the business to get the product * How many electric guitars does Zach own? * And so much more… To learn more about LogRocket: https://www.LogRocket.com * Connect with Zach: LinkedIn: https://www.linkedin.com/in/wz... * Connect with Nikki: LinkedIn: https://www.linkedin.com/in/ni... Connect with Matt and Moshe on LinkedIn: * Matt Green: https://www.linkedin.com/in/ma... * Moshe Mikanovsky: https://www.linkedin.com/in/mi... Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️…
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Product for Product Management
We continue our Session Replay series with the next product, HotJar. To learn about it, we invited John Fontenot to return to the podcast. Last time we talked with John early on the podcast journey, on Episode 11, when we learned from him about Roadmunk, a Feedback & Roadmapping tool. Today we cover HotJar, one of the first session replay products we experienced in our product career. John is using it at two of the companies he founded, Path 2 Product and Repo. John loves HotJar’s free plan, which gives him insights into how the users are using his products, how many users are using specific features, where people get stuck, or where the product might have usability bugs. Join us as we explore HotJar with John: Use cases where he uses session replay Deep dive into security related concerns in session replay products How to approach users that we know have a problem, without making them feel like we are creeping on them Other features of HotJar, and integrations with other systems HotJar’s approach to freemium vs. premium versions, and features available in each When is it the right time to upgrade to a premium version Contemplating on session replay for physical products in physical stores What he likes and what he wishes can be improved with HotJar And so much more… To learn more about HotJar: https://www.hotjar.com/ Connect with John: LinkedIn: https://www.linkedin.com/in/robfontenot/ Path 2 Product: https://path2product.io/ Repo: https://researchrepo.com/ Connect with Matt and Moshe on LinkedIn: Matt Green Moshe Mikanovsky Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️…
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Product for Product Management
We continue our Session Replay series with the next product, FullStory. To learn about it, we invited Mandar Karlekar to return to the pod all the way from Australia. Last time we talked with Mandar in Episode 72, when we learned about Loom for async communication. Even back then we learned how much Mandar loves FullStory, so we were sure to invite him again to tell us all about it. FullStory started as a Session Replay platform, with a unique functionality - creating insights from multiple sessions. Mandar shared many reasons he likes the product, such as its simple and intuitive user experience, the fast time to value, how easy it is to implement, and how valuable it is to all business units. Join us as we explore FullStory with Mandar: Where he utilizes FullStory with his clients Many of the values created by using the platform such as: Enabling teams and orgs to intimately understand customers pain points and needs at scale Bundling up insights across the user journey Bringing teams together to realize the impact they built and where things should be improved The integrations available between FullStory and other platforms The value of getting analytics from session recordings which record everything, rather than by setting it up manually The AI powers that are included in the platform How FullStory handles security, personal information safety, and any specific security needs of clients Best features that he likes, and areas to improve Usage in B2C and B2B products What new clients of FullStory usually test to confirm it will not impact their product And so much more… To learn more about FullStory: https://www.fullstory.com/ Connect with Mandar: LinkedIn: https://www.linkedin.com/in/mandarkarlekar/ Product Rocket: https://www.productrocket.com/ Connect with Matt and Moshe on LinkedIn: Matt Green Moshe Mikanovsky Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️…
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Product for Product Management
The first product we cover in the Session Replay series is PostHog. To learn about it, we invited Vincent Pavero, Co-Founder, CEO at Homeric and Product Coach & Advisor at Vincent.pm. PostHog is the first open source product we are covering on the podcast, which is an interesting point in itself, and we wondered aloud on the show why there aren’t more open source products for product people. PostHog is not just a Session Replay platform, as it also supports product analytics, surveys, feature flags, A/B testing and more! Vincent loves it for this reason, as he has replaced 7 tools that he used previously by PostHog! We did focus our discussion on the show on Session Replay, and its strengths in PostHog. This includes the basic features: access and playback of user’s sessions, filter to find sessions, anonymous vs signed in users, skipping inactivity periods, overlay with features, heat map, rich-click detector, a band on the screen to show where they go lowest, sharing and exporting recordings, etc. Being geared mainly to product engineers, PostHog has additional features such as an inspector to see what happens in the browser (front end), and all the code that the browser is interacting with the back end. Join us as we explore with Vincent: How did he get to product Reasons to use a product like PostHog, and specifically session replay Product analytics that goes beyond session recordings The pros and cons of using an open source product in our sector Security measures for sensitive data Can AI create value in session replay? The importance of simplicity and consistency PostHog perspective on their role in helping users analyze their product data Areas that can be improved in PostHog Deep understanding by PostHog of their users, as evident in their website and all documentation materials And so much more… To learn more about PostHog: https://posthog.com/ Connect with Vincent: LinkedIn: https://www.linkedin.com/in/vincentpavero/ Product coaching website: https://vincent.pm/ Homeric: https://homeric.ai Connect with Matt and Moshe on LinkedIn: Matt Green Moshe Mikanovsky Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️…
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Product for Product Management
1 EP 111 - Session Replay Tools Kickoff with Matt & Moshe 27:27
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Play Later Play Later Lists Like LikedIt has been awhile since we produced a series focused on one product category, as we had so much fun this year with individual guests who shared with us their love for frameworks, books they wrote, and other one-off topics. So we are excited to share a new series for our product management audience, exploring the world of Session Replay tools. In the kickoff episode, Matt and Moshe met to discuss what session replay products are, and what they are expecting to learn in this series, such as: What are the features of session replay tools? Who usually uses them? How did vendors start building them? What is the technology behind them? What might differentiate them? How does AI play a role in their progress? How do they play with other products in our ecosystem? How are results analyzed? What privacy and security concerns do they have to deal with? And more! The products we will discuss include HotJar, FullStory, PostHog, LogRocket and more.Connect with Matt and Moshe on LinkedIn: Matt Moshe Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️…
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Product for Product Management
1 EP 110 - Net Adoption Threshold Framework with Anat Eldar 53:55
53:55 Play Later Play Later Lists Like Liked53:55
Play Later Play Later Lists Like LikedIs the MVP where we should stop at understanding whether we have a good direction to go with our product idea? Probably not. Join us to the latest episode, where Matt and Moshe have met with Anat Eldar, Product Leadership Consultant, as she goes through her Net Adoption Threshold (NAT) framework. Drawing from her extensive product management roles at companies such as Amdocs, Microsoft, AOL, Yahoo and Taboola, as well as from her teaching at the Reichman University, Anat had developed NAT to help product managers and organizations understand not only what the value they create, but also whether it is greater than the costs (both sunk and switching costs) and the current solution’s value. Join us as we learn from Anat: How did she get to product What is the Net Adoption Threshold (NAT) framework Who is it for and how they use it Does it fit all types of products and situations? Does it work well with other frameworks or does it replace them? The breakdown of the NAT formula: New Solution Value - (Sunk Costs + Switching Costs) > Current Solution Value How do we quantify each of these? What is the most important thing to quantify in this process? Some pitfalls when startups attempt to implement the NAT framework and how to avoid them How often should they assess the NAT if things are changing? How to start adopting NAT right away And much more! You can connect with Anat at: LinkedIn: https://www.linkedin.com/in/anateldar/ Read more from Anat about NAT: https://www.linkedin.com/pulse/rethinking-mvp-introducing-net-adoption-threshold-nat-anat-eldar-jmpef/ You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - linkedin.com/company/product-for-product-podcast Matt Green - linkedin.com/in/mattgreenanalytics/ Moshe Mikanovsky - linkedin.com/in/mikanovsky/ Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️…
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Product for Product Management
1 EP 109 - Startups ‘24: Lodestone with Dennis Chow 55:33
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Play Later Play Later Lists Like LikedThis year we are changing a bit how we publish episodes about startups that build innovative products for product people. Instead of creating a series with several episodes in a row like we did in previous years, we are going to release one-of episodes, as we find and get to interview the founders of the startups. The first Startup of 2024 is Lodestone. We have met with Dennis Chow, seasoned Product Executive, with rich experience in product management at major Canadian telecom companies Rogers and Telus, Sears, Pivotal Payments, Intuit, TouchBistro and more. An instructor at Product Faculty and advisor to startups, Dennis always looked for ways to help communicate complex product decisions into simple ways that are easily and transparently shared up and across the organization. This was the first problem he set out to solve as founder and CEO of Lodestone, but his vision is much larger than that! Join Matt and Moshe as we chat with Dennis and learn: - His path to Product Management, working in chunks of 5 years (10K hours) to get great at what he does and move his career forward - The vision of Lodestone, a Product Management toolkit that help PMs move faster and get more things done - The sunburst roadmap, a visual roadmap tool that one one hand, helps connecting epics and stories with the strategy, and on the other hand, helps product managers tell a better story - Other features such as feature repository, documentation generator with the help of AI - to help PMs start from something rather than a blank page - The difference between roadmaps and release plans - His vision for the next 5 years of Lodestone, including more value to product leaders and early stage startup founders - How does Lodestone works with research and discovery data - And much more! * You can connect with Dennis at: - LinkedIn: https://www.linkedin.com/in/ch... / - Twitter: @lodestonepm - Lodestone: http://lodestone.pm / You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: - http://linkedin.com/company/pr... linkedin.com/company/product-for-product-podcast - https://www.linkedin.com/in/ma... - linkedin.com/in/mattgreenanalytics/ - http://www.linkedin.com/in/mik... - linkedin.com/in/mikanovsky/ Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️…
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Product for Product Management
1 EP 108 - Untrapping Product Teams with David Pereira 45:27
45:27 Play Later Play Later Lists Like Liked45:27
Play Later Play Later Lists Like LikedWe are happy to have on the podcast a returning guest, a long friend of Product for Product, David Pereira, to celebrate the publication of his first book, Untrapping Product Teams. Following his passion to build the right things, to write, and to share his knowledge with the world, David spent the last year writing and iterating on the book, in order to make it as accessible and as relatable to everyone out there struggling in their trapped product work. We spent a bit of time learning what David was up to since the last time we talked on the show (Episode 27, Writing & Mind Mapping to improve PM skills). Other than being busy writing the book, David became the CEO of omoqo GmbH, where he started first in the CPO position, as well as co-founding the Agile Product Manifesto. Joins us as we learn from David: Why did he write the book Who the book is for, primarily product managers but leaders can benefit too. Even Agile coaches see lots of value in the book - they can finally talk better with product manager What is covered in the book and how the book is structure; first face reality asap, understand the reality, figure out how the company works, mindsets, challenges, what stands in the way. Then, untrapping, what are the ingredients needed for that such as strategy, delivery, results etc. And lastly how to remain untrapped Telling stories throughout the book from his experience, stories that connect with people, to help simplify the points Writing and developing the book as a product - starting with an experiment, converting people over, interviewing, etc Coordinating workflows vs Collaborative workflows How to earn empowerment How product managers deliver value via collaboration And much more! You can connect with David at: LinkedIn: https://www.linkedin.com/in/davidavpereira/ Buy the book: Untrapping Product Teams (affiliate link) Untrapping Product Teams Newsletter: https://dpereira.substack.com/ Website: https://www.d-pereira.com/ Agile Product Manifesto: https://agileproductmanifesto.com/ You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: - Product for Product Podcast - linkedin.com/company/product-for-product-podcast Matt Green - linkedin.com/in/mattgreenanalytics/ Moshe Mikanovsky - linkedin.com/in/mikanovsky/ Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️…
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Product for Product Management
1 EP 107 - Product Management in IOT with Ricardo Vidal 50:43
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Play Later Play Later Lists Like LikedManaging products that have both software and hardware is always more tricky than those with software only. In the past it was limited to servers and communication devices, and to very specialized machinery like medical devices, transportation and such. With the advancements of reduced computing chip sizes and improved speed and powers, along with cloud computing, IoT (Internet of Things) has taken our life to an entirely different level with new smart devices that can help us anywhere we are. From home devices to control things at home and provide reports of power consumption, to smart cars, and whole smart cities.For most product managers that have worked only on software digital products, it is hard to imagine what are the added complexities created with the addition of hardware development to the mix. On this episode we met with Ricardo Vidal, Head of Product at Poppy, a Canadian company building IoT devices that provide instant, accurate HVAC performance monitoring for any indoor space, used by commercial properties and corporations to save energy costs, decarbonize buildings and keep occupants healthy.With a background in bioengineering, and then developing software solutions for the scientific community, moving into IoT was a challenge Ricardo willingly took, and he learned so many lessons building the different generations of Poppy. Join us as we learn from Ricardo some of those lessons, and tools used by IoT product teams: Understanding the constraints when working in Hardware, such as; the process, time frames and when there is more pressure because of these constraints, access to materials and the supply chain, materials and manufacturing costs, Learn the terminology used by mechanical and electrical engineers Security issues that are amplified with connection from anywhere Specialized tools for hardware development, to manage Bill of Materials, cost of goods, change management, documentation etc. Connecting our IoT devices to the cloud via common Cloud APIs Firmware considerations for constant needed updates Using hardware prototypes for experimentation and A/B testing Grafana - real time data sensor testing to alert clients if there sensors are not working properly And much more! You can connect with Riocardo at: LinkedIn: https://www.linkedin.com/in/rvidal/ X: @rvidal Poppy: Poppy.com You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: - Product for Product Podcast - linkedin.com/company/product-for-product-podcast Matt Green - linkedin.com/in/mattgreenanalytics/ Moshe Mikanovsky - linkedin.com/in/mikanovsky/ Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️…
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Product for Product Management
Henry Latham is a good friend of the podcast, and we talked with him in the past on a few occasions (episode 25 - Tools for Aspiring Product Managers, episode 47 - No Code Platforms - Softr, and episode 65 New book: Product Strategy is Simple). We are happy to have Henry on the show again, introducing his new venture and program Break Free. In recent year, Henry have identified a trend in the Product Management world, where many product people shows dissatisfaction with their career, moving from one company to the next, trying to find the best culture to work at and create impact in the world, only to be discouraged by organizational culture that didn’t empower them and the rest of the team to build meaningfully. This is when he decided to pivot his focus into helping the product management community to create their own destiny, by helping aspiring self-employed individuals, who mainly come from the product management world (but not limited to them), to build their own micro-business from 0 to 1st sale in 48 hours. In the episode, we talked with Henry about his pivot, and what the program, Break Free, is all about: Why did he make the shift/pivot from ProdMBA to build it The challenges of product managers out there Reasons, or more like excuses, that product people use to not starting a new business on the side The MVP that he started Break Free with Learnings from starting business to Product Management and vice versa Who is Break Free for? The 5 steps of the Break Free Sprint The importance of product managers selling their own products Starting small as a service that is not scalable rather than thinking big right up front and failing And much more! You can connect with Henry at: LinkedIn: https://www.linkedin.com/in/henrylatham/ Break Free: BreakFreeSprints.com You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - linkedin.com/company/product-for-product-podcast Matt Green - linkedin.com/in/mattgreenanalytics/ Moshe Mikanovsky - linkedin.com/in/mikanovsky/ Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️…
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Product for Product Management
1 EP 105 - Product Momentum Gap with Dave Martin 43:10
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Play Later Play Later Lists Like LikedHave your worked for a product company where the beginning was amazing - everyone were aligned towards the same goal, the product that the team built was an exact fit for the problems that it’s users had, and everything just came out nicely - but then, as the company grew, things didn’t fit as well, new features were not adopted, and overall, the feeling is that you lost the awesome momentum you had?This is what Dave Martin calls the Product Momentum Gap. In this episode, Matt and Moshe are hosting Dave, Outcome Leadership Coach at Right to Left, veteran product leader and fractional CPO, who co-authored the book “The Product Momentum Gap: Bringing together product strategy and customer value” with our past guest Andrea Saez (episode 22), to talk about this problem, and a framework he developed to overcome it. There are many reasons why companies fall into the Product Momentum Gap. It can be due to confirmation biases, collective bias (following the loudest person in the room), product strategy that doesn’t commit to a specific solution, amongst other reasons.Identifying the problem is the first step in moving forward to fix it. Then, using the Product VCP (Value Creation Plan) framework, developed by Dave, companies can align their strategy to an actionable plan that will eventually change users’ behavior. Join us on the episode to learn: How did Dave started his career in product leadership The product craft vs product leadership What is the Product Momentum Gap More problems that cause companies to fall into the Product Momentum Gap The Product VCP framework - how to execute the strategy How the Product VCP was created over time and with over 50 companies How to handle situations where companies don’t want to take the time to stop and go through the process of defining the Product VCP The importance of discovery throughout the process And so much more You can connect with Dave at: LinkedIn: https://www.linkedin.com/in/mrdavemartin/ Buy the book: The Product Momentum Gap: Bringing together product strategy and customer value (affiliate link) Right to Left: www.righttoleft.io Outcome Habits newsletter: www.outcomehabits.com You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - https://www.linkedin.com/company/product-for-product-podcast Matt Green - https://www.linkedin.com/in/mattgreenanalytics/ Moshe Mikanovsky - https://www.linkedin.com/in/mikanovsky/ Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️…
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Product for Product Management
Frameworks are always alluring, and especially in Product Management, where there is so much to do, and we sometimes need directions from those who have done it before us, or just organizing our work a bit better, but which framework should we choose? In this episode, Matt and Moshe met Oz Nazilli, Founder of PMF (Product Market Fit) Studio - a Toronto based studio that specializes in product strategy, discovery, and growth - to share with us his favorite framework - Forces of Change. This is a simple framework, yet very powerful and suitable for different organization sizes, in different stages they are at. The idea behind it is for us to make sure we build something people want, and it was first introduced by Bob Moesta and Chris Spiek, who were heavily involved in the Jobs to be Done movement. The framework can be found also as Forces of Progress, or The Progress Making Forces.Listen to the episode to learn more about: How Oz got into product management and building his own agency that help organizations of all size find their Product Market Fit How do we define Product Market Fit? What Forces of Change framework is all about: Where is it best fitted? How does it apply to enterprises vs startups? How it compares to other frameworks, or work with them What is usually the balance between these forces, if there is any? Can we prevent new problems or anxiety from happening? How do we reduce that risk? Any gotchas in the framework? And so much more! You can connect with Oz at: LinkedIn: https://www.linkedin.com/in/oznazilli/ PMF Studio: https://www.pmfstudio.com/ You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - https://www.linkedin.com/company/product-for-product-podcast Matt Green - https://www.linkedin.com/in/mattgreenanalytics/ Moshe Mikanovsky - https://www.linkedin.com/in/mikanovsky/ Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️…
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Product for Product Management
Product Growth is one of the goals for our products once we found a Product Market Fit, but changing our mindset from finding the right solution to a problem that a specific market is facing, to growing the usage of our solution, is not always easy! To help us with this transformation, we can use several product growth frameworks. In this episode, we speak with Yelena Liman, CEO and Founder of EmPro Consulting, who specializes in helping SaaS product executives challenged with underperforming products to identify and address root causes to improve business results. Yelena has a rich product management background, from organizations such as Intel and Amazon, where she contributed to several product growth initiatives. On the show, Yelena helped us first understand what Product Growth is all about, how we can tell that our organization is already there, and then, which framework to use, picking from AARRR, RICE and HEART.Come and learn with us as we covered the following: How do businesses navigate the complexities of driving product growth in today's rapidly evolving market landscape What are the three metrics: AARRR, RICE, and HEART? Which companies can utilize each of them? What is each of them used for? How to solve biases in RICE? The importance of stakeholders involvement What is the context that we should use these models in? How do we know we are there, working on the right growth metrics and growing? How to collect data and analyze it to understand our growth and whether what we do is working? And so much more! You can connect with Yelena at: https://www.linkedin.com/in/yelenaliman/ EmPro Consulting: https://www.emproconsulting.ca/ You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - https://www.linkedin.com/company/product-for-product-podcast Matt Green - https://www.linkedin.com/in/mattgreenanalytics/ Moshe Mikanovsky: https://www.linkedin.com/in/mikanovsky/ Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️…
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Product for Product Management
1 EP 102 - Gen AI Product Vision Video with Eva Gao 43:08
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Play Later Play Later Lists Like LikedGenerative AI is everywhere, and we all see the impact it creates on our life, no matter what we do. Product Management is no exception. In this episode we met with Eva Gao, Senior Product Manager at Quentic AMCS, who caught our attention when she published a post about how she built a Product Vision video using GenAI tools. A Product Vision video is one of the best ways to convey to the entire team why we are embarking on the sometimes challenging endeavor of building new products. Done right, it can rally and inspire everyone in our organization to the same direction and goals. When Eva managed a new product generation at Quintic, helping clients in risk management and mitigation of occupational hazards, she was facing challenges from internal stakeholders, who wanted to migrate their clients from the legacy system, but faced resistance from clients who didn’t want to make the move. This was impacting the organization as a whole, and this drove Eva into trying to effectively explain to all internal stakeholders the importance of upgrading the clients sooner than later, but she didn’t want to make it a memo or a dry presentation! Instead, Eva came up with the idea to create a funny video, using story telling and analogs from cultural references that people at the organization were already familiar with. Without a technical know-how in video production, and a very limited budget, Eva decided to utilize GenAI tools! Join us as Eva chats with Matt and Moshe, describing in detail the steps she took to build the Product Vision video.In the episode you will learn: What is needed to produce such a video Some of the tools existing these days to help with the production of the video Challenges with some of the tools and technology What level of license do we need to use these tools Understanding how to “talk” with the GenAI tools - prompt engineering How did she communicated the message with her stakeholders How do we measure the success of the video and it’s message And so much more! Tools that Eva used to create the Product Vision video: Playground AI for image generation: https://playground.ai / Beautiful.ai for presentations: https://www.beautiful.ai / Pika Art for generating 3-second videos: https://pika.art / invideo AI for image based long video generation + quality voice-over: https://invideo.io / You can connect with Eva at: LinkedIn: https://www.linkedin.com/in/ev... / Blog: https://medium.com/ @starmancallin You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - https://www.linkedin.com/company/product-for-product-podcast Matt Green - https://www.linkedin.com/in/mattgreenanalytics/ Moshe Mikanovsky - http://www.linkedin.com/in/mikanovsky Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️…
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Product for Product Management
We are very excited to bring you our latest episode - an interview with Marty Cagan, on the occasion of the release of his new book TRANSFORMED: Moving to the Product Operating Model. Marty wrote the book with his partners at the Silicon Valley Product Group - Lea Hickman, Christian Idiodi, Chris Jones and Jon Moore, and it was highly anticipated by the entire Product community around the world. Following his books INSPIRED (where Marty lays down the foundations on how to build product the right way) and EMPOWERED (which aims to the leaders of product teams, helping them become empowered teams that solve real problems for client, and achieve outcomes to the organization), the new book is about the transformation of the entire organization from Feature Factories to Empowered Team, or, as it coined in the new book, moving to the Product Operating Model. This is the missing piece that many of us in the product world were waiting for! Following Marty’s and SVPG’s work, we have known for years what successful product companies are doing, and why being a feature factory is counter productive to solving real problems. But the world out there is still mostly dominated by organizations doing it all wrong. We hope that TRANSFORMED will not just be a bestseller, but will make real transformation in the world, to help companies move to the Product Operating Model, and create amazing products that solve real problems, and create value to their organization.Join us as Matt and Moshe discuss this with Marty: Where did the name “Product Operating Model” come from? Who is the book for? It is not just for product people! On the contrary, it is extremely important that the CEO and the executives are part of - and leading - the transformation Addressing the question “Is it possible to change?” The book includes techniques that are not just about product management but transformational techniques How do individual contributors from the product team can impact and help the transformation Misalignments created by the language we are using, starting from defining what we do, and how different people in the organization are using different words, that must be understood and aligned The importance of empathy to stakeholders, and how product managers should understand deeply what other areas of the business do, to create the internal confidence that we know what we are doing The role of Product Coaches in helping executives and organization successfully transform The relevancy of the Product Operating Model around the world, demonstrated by the examples and case studies in the book Tips for product people in organizations that don’t yet see the need to change, on how they can control their destiny, what they can learn and do to move forward And so much more! You can connect with Marty at: LinkedIn: https://www.linkedin.com/in/cagan/ Silicon Valley Product Group: http://www.svpg.com/ SVPG blog: https://www.svpg.com/articles/ TRANSFORMED: Moving to the Product Operating Model https://www.amazon.com/Transformed-Becoming-Product-Driven-Company-Silicon/dp/1119697336 The books, INSPIRED, EMPOWERED and TRANSFORMED: https://www.svpg.com/books/ You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - https://www.linkedin.com/company/product-for-product-podcast Matt Green - https://www.linkedin.com/in/mattgreenanalytics/ Moshe Mikanovsky - https://www.linkedin.com/in/mikanovsky/ Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️…
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Product for Product Management
1 EP 100 - Live Celebration with Matt, Moshe, and Guest 2:02:36
2:02:36 Play Later Play Later Lists Like Liked2:02:36
Play Later Play Later Lists Like LikedWhat a ride this has been! With a humble beginning three years ago, we are now celebrating our 100th episode! And we celebrated it big, in a live streamed 2 hours episode, with many of our past guests joining us to share what’s new with them, and what is the state of products for product people. Not surprisingly, we all ended up talking about AI, and how AI can help - or hinder - product management work. Come join us and listen (or watch the recording on YouTube) the recording of the live show with all our guests: Ohad Biron, Gil Broza, Jackie Flake, Kevin Hawkins, Eva Hongyan Gao, Jason Knight, Tracy Laranjo, Tovit Neizer, Dan Olsen, Magali Pelissier, David Pereira, Faith Peterson, Sumeet Rana, Ross Webb, Alex Wilson and Orly Zeewy. You might learn: Who is hiring and have available jobs How an open discussion might become a discovery call Who can help you and give you tips on starting a podcast What goes into a good product name Some interesting new tools for wireframing What's new in the user testing tools’ world What is the balance between doing our work and using AI tools And so much more! Also, thank you to Nils Janse, Henry Latham and Paul Orchanian who couldn’t join us live but sent us a short video, also included in the episode, with their words of congratulations and prediction for the future. You can connect with all our guests on LinkedIn You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - https://www.linkedin.com/company/product-for-product-podcast Matt Green - https://www.linkedin.com/in/mattgreenanalytics/ Moshe Mikanovsky - https://www.linkedin.com/in/mikanovsky/ Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️…
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Product for Product Management
1 EP 99 - Becoming a Product Coach with Jackie Flake 39:58
39:58 Play Later Play Later Lists Like Liked39:58
Play Later Play Later Lists Like LikedIn the past year or two, in parallel to the growth throughout the industry of Product Management discipline and skills, we are witnessing the growth of product coaching as a career path. On this episode we met with Jackie Flake, a product professional turned product coach, and twice founder. Working with her co-founder at The Brave Start, they developed the Product Coach Academy, a program that helps product leaders make the move towards their independence as product coaches. The program provides participants with an entire toolkit to support them turning the aspiration into an actual business. These are not limited to just the coaching business aspects, but also things to be aware of specifically for product professionals. Join us as we learn from Jackie about the challenges to become a product coach and how her program can help aspiring product coaches. In the episode you will also learn: - How Jackie transitioned into Product Coaching - Whats the differences are between product coaching, product consulting and product mentoring - What areas one needs to learn in order to start their own product coaching business - The course’s structure and what’s included - The importance for finding a niche in coaching - Areas of product management coaching - How to deal with some of the stresses involved in solopreneurship like coaching - Number one piece of advice for someone looking to become a Product Coach - And much more… - You can connect with Jackie at: - LinkedIn: https://www.linkedin.com/in/ja... - The Brave Start: https://www.thebravestart.com/ - Product Coach Academy: https://www.thebravestart.com/... - You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: - http://linkedin.com/company/pr... https://www.linkedin.com/company/product-for-product-podcast - https://www.linkedin.com/in/ma... - https://www.linkedin.com/in/ma... - http://www.linkedin.com/in/mik... - https://www.linkedin.com/in/mi... - Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️…
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Product for Product Management
1 EP 98 - Deliver Better Results with Gil Broza 56:58
56:58 Play Later Play Later Lists Like Liked56:58
Play Later Play Later Lists Like LikedIn today’s episode we had the privilege to meet with Gil Broza, Founder and Value Delivery & Agile Leadership Expert at 3P Vantage, author, trainer, coach, facilitator and speaker, as he released his latest book (number 4!), Deliver Better Results: How to Unlock Your Organization’s Potential. Bringing his vast experience from decades helping software companies and enterprises with IT departments go through organizational transformation, Gil developed a unique point of view and method to assess a company's fitness, and move incrementally to their best possible fitness as an organization producing real results with their digital product development. Gil’s method’s core strength, and the way it is presented in the book, is for companies that are building complex technical products, so it fits nicely with what we do as Product Managers in the digital world. Utilizing system thinking for everyone involved in creating the product, Gil identifies 6 fitness aspects to measure our team/system. Then, with the team, we score the overall level of fitness (based on a very simple scoring system for each fitness aspect). Once we have our score (and we have to be honest about where we are!), we fit into a level on a scale of 5 levels. The move up the ladder from each level to the next is sequential, applying strategies that Gil explains in detail in the book. Join us as we discuss Gil’s process on the show. In the episode you will also learn: What is “a system”? How do we define the system of delivering a technical product? The importance of assessing the fitness The 6 fitness aspects Some strategies to move between fitness levels How each strategy fits in the level the company is at What happens if we don’t apply the strategies in the right order? Is assessing our company’s fitness and applying the strategies fitting a specific development process (scrum, kanban, waterfall etc) or is it agnostic? And much more… And as a bonus for our listeners, you can download the first chapter right here: heardonpodcast.deliverbetterresultsbook.com You can connect with Gil at: LinkedIn: https://www.linkedin.com/in/gilbroza/ New book “Deliver Better Results: How to Unlock Your Organization’s Potential”: https://DeliverBetterResultsBook.com 3P Vantage: https://3pvantage.com/ You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - https://www.linkedin.com/company/product-for-product-podcast Matt Green - https://www.linkedin.com/in/mattgreenanalytics/ Moshe Mikanovsky - https://www.linkedin.com/in/mikanovsky/ Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️…
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Product for Product Management
1 EP 97 - Naming Our Products with Orly Zeewy 53:48
53:48 Play Later Play Later Lists Like Liked53:48
Play Later Play Later Lists Like LikedContinuing our learning on carving the product’s story (with Tovit Neizer in the previous episode), in this episode we explored how we name our products, and why is it even important to have a good name! Joining Matt and Moshe, our guest is Orly Zeewy, Founder, Author and Speaker. Orly’s main passion in everything she does is to take companies’ messaging from fuzzy to clear, so they can attract more ideal clients and grow their business. And what is more concise in making things clear than the name of the company and products? This focus and love for good names shines in every discussion with Orly. She is a well of knowledge, sharing with us many examples of names that work vs some that don’t. The importance of a great name is usually understated. There is a myth out there that the name doesn’t really matter. But is that correct? Exploring it on the episode, Orly shared her opinion, as well the method she is using with her clients to come up with good names. Join us in learning how to come up with a name for your products, and so much more! In the episode you will learn: How did Orly get to do what she does Reading people and learning also from what they don’t say The importance of clarity Methods such as design thinking, listening, brand strategy building, elevator pitch etc How to come up with a product name Should we start with a logo first? What criteria to look for in a good name How culture impact good or bad names Is ChatGPT a good name? The one most important aspect of a good name And much more… You can connect with Orly at: LinkedIn: https://www.linkedin.com/in/orlyzeewy/ Zeewy Brands: https://zeewybrands.com/ 10 personal brand tips (free download): https://crafty-thinker-1809.ck.page/0a9243edbc Upcoming “What’s Your Pitch” workshop: https://crafty-thinker-1809.ck.page/products/elevator-pitch-workshop-series Book - “Ready, Launch, Brand: The Lean Marketing Guide for Startups” - https://www.amazon.com/Ready-Launch-Brand-Marketing-Startups-dp-0367466627/dp/0367466627 You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - https://www.linkedin.com/company/product-for-product-podcast Matt Green - https://www.linkedin.com/in/mattgreenanalytics/ Moshe Mikanovsky - https://www.linkedin.com/in/mikanovsky/ Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️…
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Product for Product Management
1 EP 96 - Crafting the Product Story with Tovit Neizer 50:01
50:01 Play Later Play Later Lists Like Liked50:01
Play Later Play Later Lists Like LikedHappy New Year product people! We are starting the year with some exciting guests that we have recently met through many different networking events (both online and offline) and we thought their unique point of views can give you so much value! Our first one is Tovit Neizer. Tovit is a business storyteller, owner and chief storyteller at Yellow Bricks. But she is so much more than that - she is an author, her career had multiple entrepreneurship with startups she founded, and she actually started in journalism. Her career has led her in an interesting, sometimes winding path to where she is these days - helping startups and other businesses understand and carve their story, so they can convey it better to the world. As product managers, we know how important it is to be storytellers, so that we can connect with our audience - whether it is our clients and users, or our stakeholders - in a deeper, more meaningful, way. But we don’t always have the right tools to convey these stories. That’s where Tovit comes into the picture, and that’s what we talked with her in this episode. Using a very simple tool (and once you listen to the episode you will also see the pan there), our imagination can open up towards describing our products, and place them in a story that can then excite everyone! So come in and listen to our episode, where you can also learn: The power of listening and waiting How journalism can help product managers! Some of the parallels between how journalists work and the product management work How to write your product story? A simple actionable process Can Matt and Moshe write their stories using that tool? Which object is ChatGPT? Is there a right way to tell our story? Or many ways? And so much more… You can connect with Tovit at: LinkedIn: https://www.linkedin.com/in/tovitneizer/ Yellow Bricks Website: https://www.yellowbricks.net/ You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - https://www.linkedin.com/company/product-for-product-podcast Matt Green - https://www.linkedin.com/in/mattgreenanalytics/ Moshe Mikanovsky - https://www.linkedin.com/in/mikanovsky/ Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️…
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Product for Product Management
1 EP 95 - It's a Wrap 2023 with Matt and Moshe 53:38
53:38 Play Later Play Later Lists Like Liked53:38
Play Later Play Later Lists Like LikedWhat a year! We are wrapping up 2023, an exciting, filled with learning, both professionally and personally for both of us!So we decided, in the spirit of so many others these days, to have a wrap-up episode and talk about so many things we covered on the podcast! We had 30 episodes, 25 guests from 4 continents. We covered 15 products in 3 themed serieses - async communication tools, user testing tools, and new tools built by young startups. We also started this year covering books for Product people, talking with 4 authors on anything from a 10 year best seller to a newly released book. We covered hot topics like the sunsetting of Google Optimize, the rise of Product Ops and design systems, and of course, we couldn’t stay away from AI and GenAI. We also learned some important concepts to help us build our career, from building a Product Culture, pricing SaaS products, assessing our competency as individual product people, and building a product team scorecard to assess the team’s success. We would like to thank each and every guest that came on the show! We couldn’t have done it without you: Henry Latham, Gustavo Razzetti, Gerisha Nadaraju & Anabela Cesário, Magali Pelissier, Justin Meats, Mandar Karlekar, Alex Gueriguian, Ben Yoskovitz, Dan Balcauski, Ravi Mehta, Shiva Manjunath, Kevin Hawkins, Premika PoSaw, Mike Green, Tracy Laranjo, Igor Voloshin, Alex Wilson, Ross Webb, Dan Olsen, George Whitfield, Sumeet Rana, Moodi Mahmoudi, Ohad Biron, and Itamar Gilad. We can’t wait to continue this journey in the next year! We have some great episodes planned, and looking forward to learn and share more in the Product for Product Podcast!Happy New Year everyone!Matt & Moshe You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - https://www.linkedin.com/company/product-for-product-podcast Matt Green - https://www.linkedin.com/in/mattgreenanalytics/ Moshe Mikanovsky - https://www.linkedin.com/in/mikanovsky/ Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️…
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Product for Product Management
We have a special guest for you in this episode! Itamar Gilad is a product coach, keynote speaker and now the author of the bestseller Evidence Guided: Creating High Impact Products in the Face of Uncertainty. For two decades, he held senior product management and engineering roles at Google, Microsoft, and a number of startups. Itamar is the creator of the GIST (Goals, Ideas, Steps and Tasks) model, the Confidence Meter, and other widely-used frameworks and tools. He is a regular speaker at industry events, and he publishes a popular product management newsletter - High Impact Product Management. Like many other thought leaders in our industry, Gilad learned the hard way what works and what not. Working at Google on Gmail, and taking part in integrating Gmail with G+ (remember that one?). While there, he came up with the idea to split the inbox into different lists of incoming emails based on the user’s interest. The idea was great, but implementing it the right way took many many efforts, all while seeing what happens with G+ adoption. Throughout this experience, Gilad deeply understood how not to go by to develop new products, and developed his GIST model. In addition, we learned: The GIST framework and its components The importance of understanding ICE prioritization and how not to misuse it How to measure confidence? How the scientific method is relevant to building products Where does Agile fit in? And so much more… You can connect with Itamar at: LinkedIn: https://www.linkedin.com/in/itamargilad/ Website: Itamargilad.com Evidence Guided: Evidenceguided.com Resources: Itamargilad.com /recourses You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - https://www.linkedin.com/company/product-for-product-podcast Matt Green - https://www.linkedin.com/in/mattgreenanalytics/ Moshe Mikanovsky - https://www.linkedin.com/in/mikanovsky/ Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️…
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Product for Product Management
Continuing our second edition of the startup series, in this episode, Matt and Moshe are joined by Ohad Biron, Co-Founder & CEO of Bagel. Ohad has the unique experience being a Product person that moved to Sales and other areas of customer success. Working on both ends, he had seen and experienced the tension that sometimes exists between what the go-to-market teams deal with when their clients' needs are not met or not being taken into consideration by the product team. This is the problem Ohad came to solve with Bagel! We had great time chatting with him to learn how Bagel can help: How Bagel bridges the gap between product and sales, support and success teams Bagel’s focus from within products that people know and use daily How AI and data analytics can identify opportunities otherwise hidden in piles of data What to look for when choosing products to use What is the future of generative AI And so much more! You can connect with Ohad at: LinkedIn: https://www.linkedin.com/in/ohadbiron/ Bagel: https://www.getbagel.com/ You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: - Product for Product Podcast - https:linkedin.com/company/product-for-product-podcast Matt Green - https://linkedin.com/in/mattgreenanalytics/ Moshe Mikanovsky - https://linkedin.com/in/mikanovsky/ Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️…
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Product for Product Management
Continuing our second edition of the startup series, in this episode, Matt and Moshe are joined by Moodi Mahmoudi, Founder & CEO of NEXT. NEXT is an AI-powered product discovery platform that turns customer interactions into product insights. NEXT collects customer interactions, accurately understands these interactions, and delivers evidence-based insights teams use to validate day-to-day product decisions and big-picture ideas. We had great time chatting with Moodi, where we learned about: His journey as an entrepreneur and the different startups he founded over the years The technical revolutions that enabled being able to build NEXT What NEXT is all about - Video-first approach for customer interactions to bring the best empathy to users, what they say and how they say it How NEXT helps with organizing and understanding qualitative data How NEXT helps generating answer to questions, and back it up with clips from customers conversations to create the trust that is so needed from AI How NEXT helps accelerating our workflow - generating a PRD or a bug report Systems that NEXT is integrated with and where users and their inputs are coming from The trusted co-pilot - what type of questions a Product Manager can ask NEXT and get great results? How can CEOs that are usually remote from their users, can develop a deep empathy for their users? And much more! You can connect with Moodi at: LinkedIn: https://www.linkedin.com/in/moodimahmoudi/ NEXT: https://www.nextapp.co/ You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - https://linkedin.com/company/product-for-product-podcast Matt Green - https://linkedin.com/in/mattgreenanalytics/ Moshe Mikanovsky - https://linkedin.com/in/mikanovsky/ Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️…
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Product for Product Management
Continuing our second edition of the startup series, in this episode, Matt and Moshe are joined by Sumeet Rana, Founder & CEO of Prodhub. Prodhub was built to become the Github for Product Managers, with the vision of reducing all the repeatable work product people have when they need to define again and again many common product features that every product has. Think about user registration, login, licensing, and so many more! Experiencing this first hand in the different product management roles Sumeet had at Disney and Expedia, he decided to do something about it and build a solution. Prodhub helps Product Managers by auto-generating PRDs and user stories or using a pre-built library of user stories. We had great time chatting with Sumeet, and learn about: - How Sumeet discovered the problem that Prodhub solves, and how he researched and validate it - How Prodhub solves that problem, and the many ways it can be used to improve product managers work - What he learned from working at Disney and Expedia on how to build products - Where product teams should focus their efforts, to create unique value - Being inspired by Github for developers, and how Prodhub create similar focus for product people - His journey as a founder and where Prodhub is right now in this startup journey - How do we make sure we don’t stop innovation even with the things that were developed many times before? - The risks in GenAI vs the value of saving time - What is coming next for Prodhub, and the future of GenAI - And much more! You can connect with Sumeet at: - Email: sumeet@prodhub.ai - LinkedIn: https://www.linkedin.com/in/su... - Prodhub: https://prodhub.ai/ You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: - http://linkedin.com/company/pr... linkedin.com/company/product-for-product-podcast * - https://www.linkedin.com/in/ma... - linkedin.com/in/mattgreenanalytics/ - http://www.linkedin.com/in/mik... - linkedin.com/in/mikanovsky/ Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️…
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Product for Product Management
1 EP 90 - Startups: FindOurView with George Whitfield 38:51
38:51 Play Later Play Later Lists Like Liked38:51
Play Later Play Later Lists Like LikedToday we are starting a second edition to our startup series! We enjoyed in the past talking with startup founders about the products they are building, so we have collected for you some new tools that are helping Product Managers in new ways! In this episode, Matt and Moshe are joined by George Whitfield, Co-Founder and CEO of FindOurView, as well as Entrepreneur in Residence at the Martin Trust Center for MIT Entrepreneurship and Lecturer at the MIT Sloan School of Management. FindOurView is a generative AI product that helps product managers in the discovery process, analyzing and providing proof for hypotheses based on user interviews. It solves the problem of many product people who have the raw data of those interviews, but need to sift through them, read and reread them, and spend hours to find what the data says about a specific question in hand. We had a fascinating discussion with George about the future of product research. Amongst other things we talked about: What FindOurView is and how they got to build it How they pivoted from feedback collection to an AI assistant that helps product researches with their JTBD How to use FindOurView How ChatGPT opened the floodgates to this type of solutions but what’s the risks of users trusting AI blindly The importance of recognizing our biases when doing research How many research points do we need, and can AI help us nail it down better A product recommendation from their stack And much more! You can connect with George at: Email: George@findourview.com LinkedIn: https://www.linkedin.com/in/george-whitfield-mit/ FindOurView: https://www.findourview.com/ You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - linkedin.com/company/product-for-product-podcast Matt Green - linkedin.com/in/mattgreenanalytics/ Moshe Mikanovsky - linkedin.com/in/mikanovsky/ Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️…
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