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111: Anthony Pierri - How to make Elevator Pitches for B2B Products
Manage episode 492948864 series 3409156
Content provided by Leah Tharin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Leah Tharin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
The art of crafting a compelling two-sentence company description. Anthony Pierrie dismantles common marketing myths, revealing why product functionality matters more than vague outcomes, and introduces his "positioning anchors" framework. We dive into real-world examples, differentiation strategies, and why founders often sabotage their own messaging.
Timestamps
- 00:01:38 - 00:07:00
The elevator pitch crisis: Why outcomes aren’t enough. - 00:07:00 - 00:14:00
Positioning anchors: Primary vs. secondary frameworks. - 00:14:00 - 00:25:00
Differentiation: Linking problems to anchors. - 00:25:00 - 00:41:17
Positioning pitfalls and real-world applications.
Hot Takes
🔥 "Product demos are the highest-value part of sales—not outcomes."
Anthony cites a study showing that for companies over $50M revenue, the product demo outweighed outcome-focused pitches.
🔥 "Most elevator pitches fail because they’re stacked secondary anchors."
Leading with outcomes like "we save time" without explaining what you actually do leaves listeners confused.
111 episodes
Share
Manage episode 492948864 series 3409156
Content provided by Leah Tharin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Leah Tharin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
The art of crafting a compelling two-sentence company description. Anthony Pierrie dismantles common marketing myths, revealing why product functionality matters more than vague outcomes, and introduces his "positioning anchors" framework. We dive into real-world examples, differentiation strategies, and why founders often sabotage their own messaging.
Timestamps
- 00:01:38 - 00:07:00
The elevator pitch crisis: Why outcomes aren’t enough. - 00:07:00 - 00:14:00
Positioning anchors: Primary vs. secondary frameworks. - 00:14:00 - 00:25:00
Differentiation: Linking problems to anchors. - 00:25:00 - 00:41:17
Positioning pitfalls and real-world applications.
Hot Takes
🔥 "Product demos are the highest-value part of sales—not outcomes."
Anthony cites a study showing that for companies over $50M revenue, the product demo outweighed outcome-focused pitches.
🔥 "Most elevator pitches fail because they’re stacked secondary anchors."
Leading with outcomes like "we save time" without explaining what you actually do leaves listeners confused.
111 episodes
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Similar to PRODUCTEA with Leah, Growth & Senior Leadership
Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
…
continue reading
Business tips for startups by proven entrepreneurs
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Master the best of what other people have already figured out. Each week, I learn from the best so you can apply their insights to your life. No fluff, no filler, just timeless conversations that make you smarter. Inspired by Charlie Munger's timeless advice: "I believe in the discipline of mastering the best that other people have ever figured out. I don't believe in just sitting down and trying to come up with everything on your own. Nobody's that smart." Subscribe now and start mastering ...
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Stephan Piscano founder of The Real Estate Networking Group the largest real estate group online interviews experts in real estate, finance, sports, motivation and more as we use common sense concepts to give investors insights on financial markets and have a lot of fun talking sports, politics and business motivation as well!
…
continue reading
The Life Coach School Podcast is your go-to resource for learning, growing, and becoming certified as a Life Coach & Weight Loss Coach. Through this podcast, you'll hear directly from the Master Coach Brooke Castillo to help you better understand life coaching, the required skills and mindsets, and how we focus on serving the client to get them the results they seek. At The Life Coach School, we offer a thorough and intense certification course that produces some of the most successful coach ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
