State of B2B SaaS 2025 Report

ProductLed Podcast

Content provided by Wes Bush. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wes Bush or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

2M ago 9:03

MP3•Episode home

In this episode, the host Wes Bush shares findings from analyzing 446 B2B SaaS companies, revealing how self-serve revenue is the key factor that separates top performers from the rest.

Companies with self-serve revenue outperform peers across all metrics and are nearly twice as likely to be profitable.

Key Takeaways:

[00:00:09] Introduction to self-serve revenue as the overlooked feature in B2B SaaS growth

[00:00:38] Performance metrics of companies with self-serve revenue

[00:01:44] Why self-serve revenue forces foundational business improvements

[00:03:10] Intentional free models lead to better conversion rates

[00:03:38] Time to value acts as a growth multiplier

[00:04:06] Recommendations for companies at $0-$100K in self-serve revenue

[00:05:00] Recommendations for companies at $100K-$500K

[00:05:42] Recommendations for companies at $500K-$4M

[00:06:50] Practical takeaways for all SaaS businesses

Get the 2025 State of B2B SaaS here.

275 episodes

#Entrepreneur #Business #Marketing #Wes Bush, Ramli John, Andrew Capland #Andrew Capland #Ramli John #Wes Bush