Boosting Loyalty through Gamified Marketing with Chris Doelle | Episode 371

Professor Game Podcast

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How do you handle early failure to leverage technology? With expert insights from gamification specialist Chris Doelle, we discuss real-life case studies, the psychology behind motivation, and practical steps for implementing effective gamified strategies. From handling early failures to leveraging technology for continuous improvement, this episode offers a comprehensive guide to making gamification work for your business.

From his days of designing actual board games and computer games to his marketing company that assists people in telling their stories through social, public speaking, authorship and podcasting, Chris Doelle is a lover of gamification.

Rob is a host and consultant at Professor Game as well as an expert, international speaker and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia.

Guest Links and Info

• Websites:
  • freshmediaworks.com
  • chrisdoelle.com
• LinkedIn: Chris Doelle
• Instagram: @chrisdoelle
• TikTok: @chrisdoelle
• Facebook: Chris Doelle
• X/Twitter: @ChrisDoelle
• Skool Community: skool.com/business-success-academy

Links to episode mentions:

• Proposed guest: Elon Musk
• Recommended book:
  • Weapons of Mass Instruction by John Taylor Gatto
  • Millionaire Fastlane by MJ DeMarco
  • Leaders Eat Last by Simon Sinek
• Favorite game: NCAA 14

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