The Hidden Trifecta Driving Growth in Top Home Service Companies - Brennen Smith
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Brennan Smith reveals how top-performing home service businesses unlock hidden revenue through simple yet powerful changes to their lead management process. Companies earning $2-20 million look beyond traditional lead generation to maximize their existing sales pipeline.
• Responding to leads within 60 seconds during business hours drastically improves conversion
• 43% of contact form submissions never receive any response—representing massive lost revenue
• Top companies implement systematic follow-up across multiple channels (call, text, email)
• The shift from lead-centric to relationship-centric business models creates sustainable growth
• AI tools for call handling and customer communication are creating competitive advantages
• Tracking call quality, response times, and booking rates provides actionable data for improvement
• Most home service businesses underutilize their existing customer base for recurring revenue
• Speed matters, but consistency in follow-up creates the winning formula
• Companies that implement structured systems outperform those relying on talent alone
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🎙️ Profit & Grit by Tyler Martin
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Chapters
1. The Hidden Trifecta Driving Growth in Top Home Service Companies - Brennen Smith (00:00:00)
2. Welcome to Profit and Grit (00:00:28)
3. Unlocking Hidden Revenue (00:00:51)
4. When Marketing Agencies Miss the Mark (00:07:02)
5. High Intent vs Low Motivation (00:15:02)
6. Customer Lifetime Value Strategy (00:20:48)
7. AI in Home Services (00:29:57)
8. The 43% Response Problem (00:35:39)
14 episodes