EP 300: Stop Selling, Start Dating - How to Build Loyal Clients with Mark Young

PROFIT With A Plan

Stop Selling, Start Dating - How to Build Loyal Clients

EP300 PROFIT With A Plan Podcast
Released April 29, 2025

Guest: Mark Young, CEO, Entrepreneur, & Author of Date Your Clients
Host: Marcia Riner, Business Growth Strategist | Infinite Profit®

📋 Podcast Notes:

Episode Overview: What if the key to scaling your business wasn't more leads, but deeper client relationships? In this episode of Profit with a Plan, host Marcia Riner sits down with Mark Young—CEO, entrepreneur, and author of Date Your Clients—to talk about the radical shift from transactional selling to relational client-building.

Drawing from decades of experience in business, advertising, and psychology, Mark shares how applying lessons from our personal lives—yes, even the painful ones—can transform the way we connect with clients and build loyalty that lasts.

From the importance of tailored, consistent communication to the surprising business wisdom found in the "Walk of Shame," this episode is packed with insights that will change the way you grow your company

🔥 Topics Covered:

• How to shift from selling to building relationships

• Why emotional intelligence matters in client retention

• The true ROI of long-term relationship-building

• How personal failures can fuel professional success

• Practical ways to improve client communication and loyalty

🎯 Perfect for Entrepreneurs Who Want To:

• Increase client retention and referrals

• Improve their sales process with a relationship-driven approach

• Build a business that's profitable, scalable, and sale-ready

  ⏰ Key Timestamps:

  00:00 — Introduction: Why client relationships are your real profit driver
  01:30 — Meet Mark Young: Entrepreneur, CEO, and author of Date Your Clients
  03:00 — Why viewing clients as people, not transactions transforms your business
  06:15 — Tailored communication: How to create client engagement that sticks
  09:45 — Investing in long-term relationships for greater profitability
  12:30 — The story behind the “Walk of Shame” chapter—and its business lesson
  15:10 — How personal experiences shape professional success
  18:20 — Final tips: Building loyalty, trust, and lifetime value with your clients

📢 Connect with Mark Young:

Learn more about Mark’s approach at 👉 DateYourClients.com

💰This episode is sponsored by Profit Booster® Podcast Monetization Hub.

We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com

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Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode!

👤 About Marcia Riner

Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success.

Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com.

Got questions? Reach out to Marcia and her team at [phone] ♾️