AI in 2025: What Law Firms Need to Know — with Arthur the Bot and Joseph Ruotolo - 487

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Shownotes can be found at https://www.profitwithlaw.com/487.

Most law firms are losing leads every day — not because of bad marketing, but because of slow or outdated intake processes.

In this episode of the Profit with Law Podcast, Moshe Amsel sits down with Joe Ruotolo, head of marketing at Intaker and creator of Arthur the AI bot, to explore how small law firms can leverage AI to fix intake bottlenecks and stay ahead of the competition.

They discuss the power of “speed to lead,” the real reason most law firm websites fail to convert, and how automation tools can help law firm owners reclaim lost revenue — without sacrificing the human connection clients expect.

Chapters:

[00:00] Introducing Jo and his connection AI

[06:07] How this AI bot can help your firm

[08:01] Joseph’s journey into automation and AI in the intake department

[12:20] Mainstreaming AI: the importance of utilizing it in your firm

[15:26] How AI can help client acquisition within your firm’s system

[16:31] Why AI chat is a must for every law firm to maximize on website conversions

[21:15] The real cost of unanswered calls—and how AI can fix it

[26:39] Beyond chat: multichannel strategies to engage every legal lead

[30:59] Converting Website Visitors to Clients: Joe’s Proven Formula

[35:33] Implementing AI Without Breaking Your Firm—Or Your Reputation

Resources mentioned:

Book your FREE strategy session today!: profitwithlaw.com/strategysession

Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!

Check out our Profit with Law YouTube channel!

Learn more about the Profit with Law Elite Coaching Program here

Connect with Joseph Ruotolo: LinkedIn

Get Scalable: The Operating System Your Business Needs To Run and Scale Without You by Ryan Deiss

https://intaker.com

Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/

To request a show topic, recommend a guest or ask a question for the show, please send an email to [email protected].

Connect with Moshe on:

Facebook - https://www.facebook.com/moshe.amsel

LinkedIn - https://www.linkedin.com/in/mosheamsel/

Chapters

1. Introducing Jo and his connection AI (00:00:00)

2. How this AI bot can help your firm (00:06:07)

3. Joseph’s journey into automation and AI in the intake department (00:08:01)

4. Mainstreaming AI: the importance of utilizing it in your firm (00:12:20)

5. How AI can help client acquisition within your firm’s system (00:15:26)

6. Why AI chat is a must for every law firm to maximize on website conversions (00:16:31)

7. The real cost of unanswered calls—and how AI can fix it (00:21:15)

8. Beyond chat: multichannel strategies to engage every legal lead (00:26:39)

9. Converting Website Visitors to Clients: Joe’s Proven Formula (00:30:59)

10. Implementing AI Without Breaking Your Firm—Or Your Reputation (00:35:33)