182 - $0 to $1M/Month: The Exact Ad Strategy We Used (Copy This!)

ProfitEngines® - Digital Marketing Coaching With Matt Coffy

Summary In this conversation, the Matt Coffy and Kasim Aslam delve into the implications of AI on business, emphasizing the importance of focusing on non-scalable models that require human intervention. They discuss the attention economy, the significance of personal branding, and the drive for success, highlighting the need for authenticity and the value of talent acquisition in a rapidly changing landscape. Takeaways

• Scale is bad; focus on what doesn't scale.
• AI commoditizes anything it can do.
• Profits for small businesses come from inefficiency.
• Authentic human-generated content will become more valuable.
• You need something to run away from to drive success.
• People are not commodities; treat them as unique individuals.
• Pay more for talent to get better output.
• Content creation should start with long-form material.
• Repulsion can be as effective as attraction in branding.
• AI cannot replicate the human touch in business.