How Entrepreneur Podcasters Shine Using EPIC Branding and Authenticity with Jaci Russo

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9M ago 31:55

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Jaci Russo brings over two decades of marketing wisdom to the table in this episode. Jaci explains the power of effective storytelling, differentiating it from self-centered narratives that often fall flat. She offers strategies for podcasters to establish genuine connections with listeners that become warm leads, emphasizing the need to ask the right questions and truly understand your audience. If you thought branding was just for big companies, think again! Branding is something you need to be thinking about NOW, and you can start with this episode.

Today’s episode includes:

Why going beyond a logo when thinking about branding is essential.
What strategies podcasters can utilize to forge emotional connections.
Why understanding your audience leads to authentic and impactful branding.
How to craft brand narratives that stand out in a crowded marketplace.
Why authenticity in marketing is more than a buzzword and requires genuine self-presentation.
How to use branding and storytelling to generate trust and business leads.
Why lifelong learning and staying informed are crucial for podcast content creation.
The difference between effective and ineffective brand storytelling.
How businesses use podcasts for thought leadership and growing their bottom line.

Ready for a professional team help you produce quality podcast episodes so you can grow your business? Visit https://eastcoaststudio.com/apply.

Brand Russo: https://www.brandrusso.com

He Said, She Said: Razor Branding Podcast: https://razorbranding.org

Plan 2 Brand Course: https://www.brandstateu.com/courses/plan-2-brand

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45 episodes

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