What This Burned Out Doctor Can Do TODAY To Generate Sales From Podcasting: 6 Simple Tips Profits Through Podcasting podcast

22:51

Transform your passion for wellness into a thriving online coaching empire! Brian Gryn is a leading wellness coach who successfully moved away from corporate life. We uncover how he tailored his business model during the COVID era, capitalizing on digital platforms and launching his influential podcast, "Get Lean Eat Clean," which now boasts over 450 episodes. Brian shares his strategic insights on engaging with his ideal clientele, which are primarily men aged 35 to 40, powered by offerings like his high-ticket six-month program and a book. We discuss the essential elements of building engagement and influence in today’s digital age, focusing on authenticity and genuine engagement over mere follower counts. Join us as we unpack the intricacies of thriving in the online wellness coaching arena with an absolute expert! Today’s episode includes: How the Get Lean Eat Clean podcast, with 450+ episodes, serves as a major lead generator for Brian. Strategies Brian uses to engage his ideal clientele. How Brian's high-ticket six-month program and book, The Stepladder System, cater to his clients. Why Brian believes authenticity and genuine engagement matter more than follower count. Why initially focusing on one pathway is helpful before expanding to others. How to stand out in crowded markets like health and fitness through consistency and uniqueness. Why ongoing experimentation with content is necessary to maintain audience interest. Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes Get Lean Eat Clean on Apple: https://podcasts.apple.com/us/podcast/get-lean-eat-clean/id1540391210 Get Lean Eat Clean on Spotify: https://open.spotify.com/show/0QmJzYZsdV6tUNbDxaPJjS?si=22feaa1261bf4666 Brian’s Website: http://briangryn.com/ The Stepladder System: https://www.stepladdersystem.com/ Brian on Instagram: https://www.instagram.com/brian_menshealth/ Brian on LinkedIn: https://www.linkedin.com/in/brian-gryn/ Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/ Our Instagram: https://www.instagram.com/ecpodcaststudio/…

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Is Growth the Right Priority for Your Health and Wellness Podcast? 9:40

10 days ago9:40

9:40

Is prioritizing your health and wellness podcast’s foundational elements instead of audience expansion the key to unlocking unprecedented growth for your business? There are some crucial business fundamentals that you’ve got to consider before focusing on audience growth for your health and wellness podcast. I’m sharing an audit of a life coach’s podcast, revealing how basic issues like an unprofessional website and unclear client messaging can significantly hinder your promotional efforts. These issues are akin to a “leaky bucket,” where efforts to expand the audience might be wasted without first addressing these core elements. You can convert listeners into leads and drive revenue, turning your podcast into a strategic asset for your business…but it’s much easier when the foundation is solid! Today’s episode includes: Why addressing core business elements is crucial before chasing a bigger audience. How a life coach’s podcast audit revealed foundational issues undermining efforts. Why fixing a “leaky bucket” is essential before expansion. How a polished online presence and effective lead magnets boost engagement and drive revenue. Why technical excellence and content quality are crucial for health-focused podcasts. How inconsistent podcast quality can deter potential listeners and leads. How addressing technical oversights can enhance podcast effectiveness and SEO benefits. Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/ Our Instagram: https://www.instagram.com/ecpodcaststudio/ The post Is Growth the Right Priority for Your Health and Wellness Podcast? appeared first on East Coast Studio .…

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Staying Relevant for 17+ Years in the Online Health Coaching Space With Tina Haupert 26:28

17 days ago26:28

26:28

How has this podcast become a treasure trove of wellness solutions for high-achieving moms who become clients? Tina Haupert started her blogging journey in 2008, sharing snippets of her life, including meals, workouts, and wedding planning. However, by 2019, facing burnout and a diagnosis of ulcerative colitis, she pivoted towards health coaching, focusing on personalized health solutions. In this conversation, she’s sharing her strategies for maintaining relevance in the dynamic online wellness world, which include leveraging Instagram in some not-so-common ways. She discusses the evolution of her podcast Fit + Fueled Life, and how it has allowed her to create genuine audience connections, maximizing her business growth. Today’s episode includes: How Tina's business, Carrots 'N' Cake, has remained relevant in the evolving online wellness space. Why collaboration with a business coach was crucial for strategizing and scaling her business. Why engaging content and interactive tools have been vital for her audience connection and marketing strategies. Why using metrics to identify successful content helps maintain audience interest. How Tina uses automated tools to build genuine connections. How experimenting with new ideas and learning from failures will grow your business. Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes Carrots 'N' Cake: https://carrotsncake.com Fit + Fueled Life on Apple: https://podcasts.apple.com/us/podcast/fit-fueled-life-podcast/id1539296304 Fit + Fueled Life on Spotify: https://open.spotify.com/show/4vH6f0tBLncoS7i5SKb3uF Tina Haupert on Instagram: https://www.instagram.com/carrotsncake Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/ Our Instagram: https://www.instagram.com/ecpodcaststudio/…

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Downloads Jumped 1600%! Too Good to Be True? – Testing Paid Ads, Part 2 28:48

24 days ago28:48

28:48

What can you expect from using paid ads to promote your podcast? For Part 2 of our series on paid ads, the platforms I’m examining are Overcast, Podcast Addict, Castro, mowPod, and AudienceLift. Strategic paid ads can unlock impressive podcast growth. I’ll tell you how we achieved a mind-blowing 1600% INCREASE in downloads and if those numbers remained stable. We also explore the cost-effectiveness of various advertising platforms, with one emerging as a standout option. Finally, I’ll discuss the necessity of experimenting with different platforms to optimize subscriber acquisition costs and reach the ideal listener base. Today’s episode includes: How analyzing past performance data can refine your promotional strategies. Why choosing unexpected categories for your ads can outperform traditional choices. How subscriber acquisition costs vary across the platforms tested. Which platform's self-serve model delivered an impressive spike in downloads and subscribers. How experimenting with different platforms optimizes marketing approaches for ideal listener base. Why focusing on long-term subscriber retention is more important than just download numbers. Why paid podcast promotion may not be suitable for every podcaster. Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes Listen to the previous episode about ads on Apple: https://podcasts.apple.com/us/podcast/we-tested-5-paid-podcast-ad-platforms-to-grow-our-show/id1721838514?i=1000692825464 Listen to the previous episode about ads on Spotify: https://open.spotify.com/episode/6xxShVZfZKJYiUDaZbGN7u?si=6284dee62bdd4fe8 Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/ Our Instagram: https://www.instagram.com/ecpodcaststudio/…

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Coaching Session! A Look at Zoa Conner’s Wellness Business and Podcast 44:13

4 weeks ago44:13

44:13

What would it be like to sit down with a coach to determine how to better use your podcast to generate sales? You’ll get an inside look at exactly that today, as we showcase a coaching call I did with Zoa Conner. She is the host of Sustain Your Vitality, which has become an essential part of her strategy to attract and engage clients for her wellness retreats and studio. I’ll examine some areas for improvement that I think could help her get more business, such as hammering down the call to action in her podcast and shrinking the number of products she offers. We explore how podcasting helps her build personal connections and trust with her audience, crucial for promoting her in-person retreats, which require significant commitment. Today’s episode includes: How Zoa blends in-person and online services for flexibility and client convenience. Why digital marketing, SEO, and website optimization is essential for reaching clients. How word-of-mouth marketing complements a professional online presence for client connection. Why a clear call to action in your podcast show notes helps listeners take action. How focusing on LinkedIn and guesting on other podcasts will expand Zoa's reach. Why collecting emails and nurturing potential clients is crucial for business growth. Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes Intentional Vitality: https://intentional-vitality.com/ Zoa on LinkedIn: https://www.linkedin.com/in/zoa-conner Sustain Your Vitality on Apple: https://podcasts.apple.com/us/podcast/sustain-your-vitality/id1810115819 Sustain Your Vitality on Spotify: https://open.spotify.com/show/33WKt101ctJoo0ttpLD9qr?si=23d5fe3b9f9e4429 Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/ Our Instagram: https://www.instagram.com/ecpodcaststudio/…

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Who Is Your Health and Wellness Podcast For? If You’re Not Sure, Your Ideal Clients Definitely Aren’t! 8:51

5 weeks ago8:51

8:51

Maybe your podcast's lack of clarity is the reason it's not converting listeners into clients! Let’s get into the crucial process of identifying your ideal client in the health and wellness podcasting space. Through real-world experiences I’ve had from working with hundreds of health and wellness podcasters, I’ll explore the pitfalls of vague content direction and mixed messaging that fail to engage audiences. In particular, Ill talk about a podcast I came across that’s been releasing episodes for a loooong time, but they’re making a critical mistake that I believe has stopped them from growing at all. By aligning your podcast's messaging and marketing strategies with your perfect listener's needs, you can unlock significant growth and convert your podcast into a powerful tool for business success! Today’s episode includes: Why a vague focus can stunt your podcast growth and also disinterest potential listeners. How specific targeting boosts engagement and establishes authority in your niche. How poorly executed content on social media platforms can undermine podcast growth. Why defining your ideal client is key to tailoring content and positioning yourself as a trusted authority. How a lack of focus leads to a disjointed audience and ineffective lead generation. Why mixing content for industry professionals and patients creates audience confusion. The terrible Reels that this podcast’s Instagram account I came across was uploading. Why consistency in content across platforms reinforces your authority in the health space. How to avoid content that damages reputation and fails to establish professionalism. Why the right guests and subjects ensure value to your specific audience. Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/ Our Instagram: https://www.instagram.com/ecpodcaststudio/…

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Instagram Cold Outreach Lessons for Your Health and Wellness Podcast with Coach Diana Leigh 38:29

6 weeks ago38:29

38:29

Cold outreach on Instagram along with your health and wellness podcast is the ultimate combination! Functional nutrition coach and creator of The Anti-Macro Method, Diana Leigh, is sharing what she’s learned from doing successful cold outreach on Instagram. She emphasizes the importance of initiating natural and genuine conversations, rather than jumping directly into sales pitches. People can tell when you’re just selling! Successful outreach for Diana involves building relationships over time (which she explains how to do), and those relationships can eventually lead to potential clients considering her services. With a virtual assistant handling lead outreach, she has optimized her workflow to focus on client engagement—and she’s finding great success in doing so! Today’s episode includes: Why Diana integrates a community aspect within her individual services for shared client experiences. Why hiring a virtual assistant for lead outreach helps Diana prevent burnout. How often Diana makes content for Instagram, and what kinds. How Diana utilizes ChatGPT for idea generation and content repurposing. Why free resources, like a meal planning guide, enhance engagement with her clients. How client interview episodes add authenticity to testimonials and storytelling. Diana’s strategy in asking for Instagram handles from people visiting her website. Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes Diana’s website: https://www.coachdianaleigh.com The Anti-Macro Podcast on Apple: https://podcasts.apple.com/us/podcast/the-anti-macro-podcast/id1652727305 The Anti-Macro Podcast on Spotify: https://open.spotify.com/show/7KOna0UXeTuejCosS2UQzc?si=2de6b0df91334abd Diane on Instagram: http://www.instagram.com/coachdianaleigh Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/ Our Instagram: https://www.instagram.com/ecpodcaststudio/…

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How to Get and RETAIN More Listeners for Your Health and Wellness Podcast 12:58

7 weeks ago12:58

12:58

Are you making the most of audience insights to boost listener retention and grow your podcast community? Most health and wellness podcasters wonder how they can get listeners, but retaining those listeners is perhaps even more important. Today I’m sharing strategies for creating high-quality audio experiences that keep people listening. You’ll learn how to use strong introductions and teasers to hook listeners, address factors that may drive them away, and consistently deliver engaging, valuable content. Today’s episode includes: Why high-quality audio is crucial for retaining and impressing listeners. Why crafting compelling and honest episode titles is essential. How to analyze trends and insights to maximize health podcast listener retention. Why delivering on listener expectations prevents disappointment and boosts loyalty. How strong introductions and teasers hook listeners early in the episode. Why being authentic attracts and retains the right audience. How to screen potential guests for charisma and expertise before recording. How to use editing to maintain engaging and relevant content. Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes Previous episode about the 5 BIG reasons people stop listening to a podcast: https://eastcoaststudio.com/podcast/keep-every-listener-know-these-5-reasons-people-stop-listening-to-podcasts/ Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/ Our Instagram: https://www.instagram.com/ecpodcaststudio/…

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The Realities of Combining Passion and Business with Gena Bradshaw Vitale 34:48

8 weeks ago34:48

34:48

Learn how this two-time cancer survivor uses podcasting to open doors to new business opportunities and collaborations in the holistic wellness space! Gena Bradshaw Vitale, founder of Holistic Human Performance, takes us through her innovative business model that blends online and in-person coaching, digital courses, and wellness products to support clients in achieving a holistic lifestyle. She opens up about her foray into public speaking, which hosting a podcast was very useful in preparing her for. Her passion for empowering others is evident as she discusses the importance of aligning business goals with personal values and maintaining balance in entrepreneurship. Today’s episode includes: How Gena's book serves as inspiration and highlights her resilience in overcoming adversity. What made Gena realize she loves podcasting and that it can be the perfect business tool. How her podcast supports aligning business goals with personal values. How personal health challenges can lead to discovering your true purpose. How Gena's Holistic Human Performance business model blends online and in-person elements. Why the spiritual aspects of entrepreneurship guide burnt-out entrepreneurs toward purpose. Why Gena views entrepreneurship as a long-term endeavor requiring perseverance. How networking, both online and in-person, is key for business growth and lead generation. Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes Holistic Human Performance: https://www.holistichumanperformance.co/ Holistic Human Performance Podcast on Apple: https://podcasts.apple.com/us/podcast/holistic-human-performance-podcast/id1663325353 Holistic Human Performance Podcast on Spotify: https://open.spotify.com/show/189Hqs2rPTmUbwHQfMEqAy Gena on Instagram: https://www.instagram.com/genabshaw/ Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/ Our Instagram: https://www.instagram.com/ecpodcaststudio/…

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You MUST Know These 4 Health and Wellness Podcast Success Pillars to Generate Leads and Revenue 12:55

9 weeks ago12:55

12:55

Here’s what you need to know to build a profitable podcast that keeps listeners coming back for more. Today I’m explaining the 4 health podcast success pillars that can transform your health-focused podcast into a powerful lead and revenue generator. They are: Content Audience Offer Commitment Are you delivering high quality, valuable content tailored to your ideal client's needs? It’s crucial for establishing yourself as an authority. You also need to cultivate the right audience. It's not about having millions of listeners, but the right listeners. What about your offer—does it align with your podcast goals? Finally, if you want to make it work, you’ll need to be consistent and committed. Today’s episode includes: Why content is the first pillar for podcast success, and why nothing else matters if this isn’t nailed. Addressing client needs and pain points to create valuable episodes. Why audio quality and episode structure enhance credibility and trust. How attention to detail ensures a professional impression. Why mixing solo episodes with interviews demonstrates authority and keeps content fresh. Why going viral is not necessary for a profitable health and wellness podcast. How to grow your podcast by appearing on other shows and inviting guests. Why high-ticket offers and recurring revenue drastically improve ROI from podcasting. How lead magnets can effectively collect and nurture leads from your podcast. Why commitment to a consistent release schedule is key for long-term success. How outsourcing tasks can streamline podcast production and reduce stress. Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/ Our Instagram: https://www.instagram.com/ecpodcaststudio/…

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How to Be an Expert Delegator and Manage Multiple Health and Wellness Businesses with Stephanie Wigner 25:49

10 weeks ago25:49

25:49

What are the secrets to scaling a business without sacrificing personal time or authenticity? THE Wealthy Practitioner tells all! Stephanie Wigner has transformed her career, all the way from launching her first chiropractic clinic to building multiple seven-figure businesses, with a huge help from her podcast. She’s sharing all of her secrets to achieving business growth while maintaining a healthy work-life balance in this episode, emphasizing the power of pure authenticity in entrepreneurship. We hear everything about the strategic evolution of her Wealthy Practitioner platform, including the launch of its podcast and mastermind program in 2023. Stephanie reveals her best tips about effective delegation, the importance of a reliable team, and her innovative approach to expanding her audience beyond individual coaching sessions. Today’s episode includes: Why Stephanie transitioned from one-to-one coaching to scalable solutions. Why delegation is crucial for sustaining business growth. How Stephanie's leadership skills allow effective business delegation. How Stephanie's social media strategy focuses on genuine engagement and storytelling. Where most of Stephanie’s leads are coming from. Marketing strategies Stephanie uses for scaling her multiple businesses. Why your podcast needs to be just one facet of a larger strategy. Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes Stephanie’s website: https://stephaniewigner.com/ The Wealthy Practitioner on Apple: https://podcasts.apple.com/us/podcast/the-wealthy-practitioner/id1693271556 The Wealthy Practitioner on Spotify: https://open.spotify.com/show/6I0uyGh2WsA1MARJ4Emn5U Stephanie on Instagram: https://www.instagram.com/thewealthypractitioner/ The Wealthy Practitioner on LinkedIn: https://www.linkedin.com/company/wealthy-practitioner/ Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/ Our Instagram: https://www.instagram.com/ecpodcaststudio/…

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THOUSANDS of Dollars Lost by Abandoning a Podcast 10:56

11 weeks ago10:56

10:56

It’s critically important to maintain consistency in podcasting if you want to transform it into a powerful marketing tool Today I’m sharing a cautionary tale of a former health and wellness podcasting client who succumbed to "podfade," highlighting the missed opportunities due to inconsistent podcasting habits. Having a streamlined podcast workflow is essential to avoid the same fate. I’ll explore strategies to make consistency feel effortless. By integrating podcasting seamlessly into your entrepreneurial routine, you can elevate your podcast into a revenue and lead-generation engine! Today’s episode includes: Why maintaining a regular podcast schedule is so important for business success. How a former client suffered from podfade and missed promotional opportunities. How to optimize your podcast workflow for effortless consistency and regular content delivery. Why weekly episodes are ideal for building momentum and maximizing podcast benefits. What to do if podcast episode production becomes overwhelming. Ways to plan content preparation, guest outreach, and episode scheduling effectively. How to leverage a podcast for promoting new and ongoing services, books, or courses. Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/ Our Instagram: https://www.instagram.com/ecpodcaststudio/…

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The Responsibility of Being a Trusted Voice in the Health and Wellness Space with Zora Benhamou 31:22

12 weeks ago31:22

31:22

This host uses her podcast to empower menopausal women through biohacking…and makes money while helping others with her passion! Zora Benhamou, the force behind the podcast Hack My Age, is here to share how she managed to go from health coach to podcast entrepreneur. She has seamlessly integrated her passion for health and wellness into a thriving business model, with her podcast playing a huge role. She dishes up everything she’s learned about crafting a successful health and wellness podcast, including the challenges and triumphs she’s encountered while building a supportive community and monetizing her passion. We explore the evolution of her podcast from a supplementary project to a cornerstone of her business—driven by a genuine interest and a niche audience! Today’s episode includes: How integrating a podcast into a health venture can create new revenue streams. Why niche topics like menopause biohacking attract dedicated and eager audiences. How starting with minimal podcast equipment can still lead to success. Why audience feedback and genuine interest are crucial for podcast growth. How digital books and community building have enhanced her entrepreneurial journey. Why social media engagement should be prioritized over follower numbers. How sponsorships need to be carefully curated to maintain audience trust in podcasting. How leveraging podcast episodes as marketing tools drives Zora’s business growth. Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes Hack My Age: https://hackmyage.com Hack My Age on Apple: https://podcasts.apple.com/us/podcast/hack-my-age/id1531105768 Hack My Age on Spotify: https://open.spotify.com/show/0VsSkzCradnrbOcHS1EQ1k Zora on Instagram: https://www.instagram.com/hackmyage/ Zora on LinkedIn: https://www.linkedin.com/in/zora-benhamou-37167017/ Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/ Our Instagram: https://www.instagram.com/ecpodcaststudio/…

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The Truth About Getting Sponsors for Your Health & Wellness Podcast 17:01

13 weeks ago17:01

17:01

What does podcast monetization via sponsorships looks like for health-focused entrepreneurs? Sponsorships, while sometimes seen as the ultimate goal, may not always be the best path for all health and wellness podcasters. Instead, I share strategies on how to transform your podcast into a robust marketing tool that converts listeners into loyal clients. We examine the pros and cons of various sponsorship models and discuss the importance of keeping your message clear. I’ll also emphasize the significance of maintaining high-quality production standards and working with professional teams to maximize your podcast's impact! Today’s episode includes: Why sponsorships may not be the best path for every health and wellness podcaster. How to navigate podcast monetization strategically without compromising brand integrity. Why maintaining high-quality production standards is crucial for credibility. How a clear call to action contributes to business success. Why some sponsorship models may not provide significant revenue for smaller podcasts. How strategically aligned sponsorships can complement your podcast offerings. Why podcasts with larger audiences can benefit more from agency collaborations. How affiliate marketing and promo codes may distract from high-value offers. How to ensure your podcast sponsorships enhance rather than overshadow your content. Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/ Our Instagram: https://www.instagram.com/ecpodcaststudio/…

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Teaming Up for Triumph! Podcast Monetization As a Co-Host with Marnie Dachis Marmet 23:51

14 weeks ago23:51