Goals for 2025
Manage episode 459792670 series 3482081
Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer today's topic is Goals for 2025.
Top of Funnel Focus: Mercer and Jeff outline plans to strengthen their marketing presence through YouTube channels, aiming for 20,000 subscribers for MeasureU and 5,000 for ProfitSchool.
Product-Led Marketing: They emphasize creating marketing content directly from their products, ensuring authentic value delivery while maintaining high production standards.
Brand Evolution: MeasureU will expand from pure analytics to broader marketing optimization, while ProfitSchool will build out its product catalog and coaching programs.
Team Development: Moving from founder-focused to team-led operations, with staff taking ownership of content creation, coaching, and system improvements.
Systems Refinement: Maintaining systems at 90% completion to allow continuous improvement, while encouraging team members to create and teach systems to others.
Market Expansion: Plans to reach broader audiences by reframing their offerings - MeasureU focuses on marketing improvement through measurement, and ProfitSchool addresses growing freelancers and established team managers.
108 episodes