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Higgle: The B2B Sales Club


1 Why You Need to Grow Your Customerβs Decision Confidence with Brent Adamson and Karl Schmidt 36:25
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Are you ready to discover why building customer self-confidence is more crucial than ever in today's B2B sales landscape? Brent Adamson and Karl Schmidt join us today, the duo behind the upcoming book "The Framemaking Sale." These sales experts unravel the critical yet often overlooked aspect of buyer confidence. They shift the focus from traditional supplier-centric models to the empowering idea that true confidence comes from within the customers themselves. This perspective not only transforms how we view B2B sales, but also highlights the importance of nurturing decision confidence. Throughout our conversation, Brent and Karl introduce their innovative concept of framemaking, a strategy that aligns sales solutions with client priorities. This approach goes beyond typical sales tactics by fostering genuine, lasting relationships with clients, even when they choose competitors. Their ideas promise to shake up conventional sales methods. Topics covered during this episode include: Why buyer confidence should be supplier-agnostic and focus on customers' decision making abilities. How Brent and Karl met each other at Corporate Executive Board (now part of Gartner). Why nurturing customer decision confidence is crucial in B2B. How framemaking aligns sales solutions with client priorities to overcome decision complexity. Why the book emphasizes customer confidence over supplier trust for effective decision making. The impact of decision complexity, information overload, and outcome uncertainty. Why understanding clients' businesses deeply helps navigate obstacles and maintain deal momentum. How salespeople can anticipate and overcome potential deal barriers. Why gaining customer confidence involves addressing emotional and rational decision aspects. Listen now to learn how to revolutionize your B2B sales approach with innovative framemaking techniques that build lasting customer relationships. Brent on LinkedIn: https://www.linkedin.com/in/brentadamson Karl on LinkedIn: https://www.linkedin.com/in/karl-schmidt-qβ¦
π¬ Java - Mockito ArgumentCaptor
Manage episode 463528638 series 3112408
Content provided by Software Engineering. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Software Engineering or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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360 episodes
Manage episode 463528638 series 3112408
Content provided by Software Engineering. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Software Engineering or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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360 episodes
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1 π AWS IAM Identity Center and CLI Authentication Guide 12:14
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AWS SSO vs AWS IAM
πBook - Web Scraping with Python - https://amzn.to/3DB58aM

1 π§ BigData - Apache Iceberg and Streaming 29:06
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BOOK - Apache Iceberg: The Definitive Guide - https://amzn.to/4bD8RB1
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mocking time

1 π BigData Devops - ClickHouse & Grafana: High Cardinality Metrics 13:21
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π BOOK - Mastering ClickHouse - https://amzn.to/4b4NQPm

1 π€ Distributed Systems - Modern Resiliency 23:52
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π BOOK - Distributed Systems - https://amzn.to/3CI5Mmi
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