Episode 18: Adding Structure to a Creative Business. PART TWO: Breaking Down the 15 Step Process

Pros & Conversations

In Part Two of "How to Bring Structure to a Creative Business," Peter Reynolds welcomes back Jo-anne Kupiak, a designer and owner of Design Excellence, and Damon Adachi, a marketing expert from Sevenfold Marketing. The guests discuss the challenges of creating structure in a creative business, which is often subjective and influenced by feelings and opinions. They stress the importance of having structure to ensure the longevity of the business. The episode provides valuable insights into how creative businesses can establish a strong foundation while maintaining their creative integrity.
If you missed Part One, Listen Here: https://prosandconversations.buzzsprout.com/1985155/11651506-episode-14-adding-structure-to-a-creative-business

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Chapters

1. Episode 18: Adding Structure to a Creative Business. PART TWO: Breaking Down the 15 Step Process (00:00:00)

2. Creating a 15-step process. (00:02:22)

3. Legalese in client contracts. (00:04:22)

4. Project execution and presentation. (00:09:50)

5. Design process and expectations. (00:11:39)

6. [Ad] PodMatch (00:12:32)

7. (Cont.) Design process and expectations. (00:13:11)

8. Furniture installation and client reveal. (00:18:21)

9. Deficiencies in renovation projects. (00:19:07)

10. Parallels in video production. (00:22:51)

11. Setting client expectations. (00:27:15)