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Has ‘Experience’ Become a Buzzword?
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With every company claiming to deliver “immersive experiences,” has the term lost meaning? Who's creating the best experiential activations? Who’s faking it? Is the experience economy as a whole suffering from an identity crisis? Bryan Meszaros, CEO and Founder of experience design agency OpenEye Global, joins us to explore what it means to create a customer activation that’s truly immersive.
If you want to hear more from Bryan, find him on LinkedIn and check out the OpenEye Global website.
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