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Content provided by Jimmy McKay, PT, DPT, Jimmy McKay, PT, and DPT. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jimmy McKay, PT, DPT, Jimmy McKay, PT, and DPT or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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3 Guerrilla Marketing Moves Every Physical Therapist Should Steal
Manage episode 493294469 series 2769176
Content provided by Jimmy McKay, PT, DPT, Jimmy McKay, PT, and DPT. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jimmy McKay, PT, DPT, Jimmy McKay, PT, and DPT or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Episode Highlights:
- Referral Logic & Golden Tickets: Drop referral pads, skip plans-of-care—what really adds value.
- Client Intro Videos: Capture warm trust with short, unscripted therapist intros.
- AI Personalization: Automate video personalization to scale.
- Hyper‑Local Ads: Use geofencing and zip-code targeting like a Rockstar realtor.
- Reactive Marketing: Learn from Oreo’s “Dunk in the Dark” and Wendy’s Twitter swagger.
- Times Square Pop-up: We pitch the “Doctor Is In” live experiment—raw interviews, real people.
Tools & Resources Mentioned:
- Vistaprint (Golden Tickets)
- AI video creation tools
- Geofencing ad platforms
- “Doctor Is In” pop-up blueprint (coming soon!)
311 episodes
Share
Manage episode 493294469 series 2769176
Content provided by Jimmy McKay, PT, DPT, Jimmy McKay, PT, and DPT. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jimmy McKay, PT, DPT, Jimmy McKay, PT, and DPT or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Episode Highlights:
- Referral Logic & Golden Tickets: Drop referral pads, skip plans-of-care—what really adds value.
- Client Intro Videos: Capture warm trust with short, unscripted therapist intros.
- AI Personalization: Automate video personalization to scale.
- Hyper‑Local Ads: Use geofencing and zip-code targeting like a Rockstar realtor.
- Reactive Marketing: Learn from Oreo’s “Dunk in the Dark” and Wendy’s Twitter swagger.
- Times Square Pop-up: We pitch the “Doctor Is In” live experiment—raw interviews, real people.
Tools & Resources Mentioned:
- Vistaprint (Golden Tickets)
- AI video creation tools
- Geofencing ad platforms
- “Doctor Is In” pop-up blueprint (coming soon!)
311 episodes
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Similar to PT Pintcast - Physical Therapy
A myriad of AI, science, and technology experts explore the real challenges and enormous opportunities facing entrepreneurs who are building the future of health. Raising Health, a podcast by a16z Bio + Health and hosted by Kris Tatiossian and Olivia Webb, dives deep into the heart of biotechnology and healthcare innovation. Join veteran company builders, operators, and investors Vijay Pande, Julie Yoo, Vineeta Agarwala, and Jorge Conde, along with distinguished guests like Mark Cuban, Greg ...
…
continue reading
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continue reading
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continue reading
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…
continue reading
The BMJ brings you interviews with the people who are shaping medicine and science around the world.
…
continue reading
The Naked Scientists flagship science show brings you a lighthearted look at the latest scientific breakthroughs, interviews with the world's top scientists, answers to your science questions and science experiments to try at home.
…
continue reading
Player FM - Podcast App
Go offline with the Player FM app!
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