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Content provided by Jimmy McKay, PT, DPT, Jimmy McKay, PT, and DPT. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jimmy McKay, PT, DPT, Jimmy McKay, PT, and DPT or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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This Is How Physical Therapists Should REALLY Be Marketing in 2025

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Manage episode 487919583 series 2769176
Content provided by Jimmy McKay, PT, DPT, Jimmy McKay, PT, and DPT. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jimmy McKay, PT, DPT, Jimmy McKay, PT, and DPT or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode, the PT Pintcast crew — Jimmy, Dave Kittle, and Tony Maritato — unpack the difference between what PTs do and what they sell. Spoiler: It’s not shockwave therapy. From leveraging emotional branding to avoiding compliance pitfalls, this is the episode every growth-minded clinic owner needs.

Topics Covered:

  • How De Beers built billion-dollar meaning — and what PTs can learn from it
  • Why “primary care PT” might be a branding trap
  • How clinics like Rehab 2 Perform show (not tell) their value
  • The power of focusing your message to grow faster
  • A cautionary tale: $573,000 refunded due to a Medicare membership mistake

Connect with Us:

  continue reading

311 episodes

Artwork
iconShare
 
Manage episode 487919583 series 2769176
Content provided by Jimmy McKay, PT, DPT, Jimmy McKay, PT, and DPT. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jimmy McKay, PT, DPT, Jimmy McKay, PT, and DPT or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode, the PT Pintcast crew — Jimmy, Dave Kittle, and Tony Maritato — unpack the difference between what PTs do and what they sell. Spoiler: It’s not shockwave therapy. From leveraging emotional branding to avoiding compliance pitfalls, this is the episode every growth-minded clinic owner needs.

Topics Covered:

  • How De Beers built billion-dollar meaning — and what PTs can learn from it
  • Why “primary care PT” might be a branding trap
  • How clinics like Rehab 2 Perform show (not tell) their value
  • The power of focusing your message to grow faster
  • A cautionary tale: $573,000 refunded due to a Medicare membership mistake

Connect with Us:

  continue reading

311 episodes

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