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Crafting PR Campaigns for the Age of Siri, Alexa, and Google Assistant
Manage episode 399357839 series 2643777
Content provided by Peter C Woolfolk, Producer & Host and Peter C Woolfolk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peter C Woolfolk, Producer & Host and Peter C Woolfolk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Unlock the future of public relations with Sasha Dookhoo, vice president, of Crenshaw Communications/Mod OP Company, as she and Host Peter Woolfolk dissect the impact of voice search technology on the field. Prepare to enhance your PR strategies as we discuss the essential shifts needed to optimize content for the unique demands of voice queries, ensuring your brand's voice is heard loud and clear through devices like Alexa, Siri, and Google Assistant. This episode is a treasure trove for PR mavens and marketing virtuosos, brimming with insights on navigating the challenges of creating content that stands out in the evolving digital landscape, where tangible and intangible products vie for attention. Moreover, we'll explore how Sasha and her team harness the power of generative AI to revolutionize traditional PR workflows and maintain the cutting edge in content marketing.
Celebrate the art of effective communication with us as we navigate the symbiotic relationship between PR expertise, voice search technology, and earned media. This conversation is crucial for any professional aiming to weave voice search strategies into the visionary fabric of their client's long-term success and thought leadership. As the Public Relations Review Podcast continues to reach new heights, with a nod from Apple as a top 1% globally rated show and a presence in 143 countries, we're reminded of the transformative power of astute PR strategies and innovative content. Join us and let Sasha Dookhoo guide you through the art of staying ahead in a world where voice commands are becoming the new keystrokes to success.
Information on NEW podcast website.
Newsletter link:
https://www.publicrelationsreviewpodcast.com
Chapters
1. Crafting PR Campaigns for the Age of Siri, Alexa, and Google Assistant (00:00:00)
2. Voice Search Benefits for Public Relations (00:00:32)
3. Voice Search in PR (00:17:14)
176 episodes
Share
Manage episode 399357839 series 2643777
Content provided by Peter C Woolfolk, Producer & Host and Peter C Woolfolk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peter C Woolfolk, Producer & Host and Peter C Woolfolk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Unlock the future of public relations with Sasha Dookhoo, vice president, of Crenshaw Communications/Mod OP Company, as she and Host Peter Woolfolk dissect the impact of voice search technology on the field. Prepare to enhance your PR strategies as we discuss the essential shifts needed to optimize content for the unique demands of voice queries, ensuring your brand's voice is heard loud and clear through devices like Alexa, Siri, and Google Assistant. This episode is a treasure trove for PR mavens and marketing virtuosos, brimming with insights on navigating the challenges of creating content that stands out in the evolving digital landscape, where tangible and intangible products vie for attention. Moreover, we'll explore how Sasha and her team harness the power of generative AI to revolutionize traditional PR workflows and maintain the cutting edge in content marketing.
Celebrate the art of effective communication with us as we navigate the symbiotic relationship between PR expertise, voice search technology, and earned media. This conversation is crucial for any professional aiming to weave voice search strategies into the visionary fabric of their client's long-term success and thought leadership. As the Public Relations Review Podcast continues to reach new heights, with a nod from Apple as a top 1% globally rated show and a presence in 143 countries, we're reminded of the transformative power of astute PR strategies and innovative content. Join us and let Sasha Dookhoo guide you through the art of staying ahead in a world where voice commands are becoming the new keystrokes to success.
Information on NEW podcast website.
Newsletter link:
https://www.publicrelationsreviewpodcast.com
Chapters
1. Crafting PR Campaigns for the Age of Siri, Alexa, and Google Assistant (00:00:00)
2. Voice Search Benefits for Public Relations (00:00:32)
3. Voice Search in PR (00:17:14)
176 episodes
All episodes
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Similar to Public Relations Review Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
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