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LLMs vs GOOGLE: The Impact on the Future of Public Relations Searches!
Manage episode 470607277 series 2643777
Unlock the transformative power of Large Language Models (LLMs) and witness their impact on public relations like never before. Peter Woolfolk talks with Frank Strong, the insightful founder of The Sword and The Script, to explore how these cutting-edge technologies are reshaping the PR landscape and altering our approach to information retrieval. We'll guide you through the evolution from traditional news outlets to Google searches, and now to the conversational prowess of LLMs. With practical examples, we reveal the benefits and the hurdles, providing an engaging and comprehensive look at the future of PR.
Discover the pivotal role LLMs are playing in reputation management, crisis communication, and consumer research—especially in sectors like automotive sales. Frank shares expert insights on the applications of AI in media monitoring, content brainstorming, and social media strategies. Yet, amidst this digital revolution, we underscore the irreplaceable touch of human creativity and judgment. Tune in to grasp the exciting potential of generative AI and how it's poised to redefine public relations, while always valuing the unique contributions only we humans can make.
New world podcast ranking
Information on NEW podcast website.
Newsletter link:
https://www.publicrelationsreviewpodcast.com
Chapters
1. LLMs vs GOOGLE: The Impact on the Future of Public Relations Searches! (00:00:00)
2. Impact of LLMs on Public Relations (00:01:08)
3. Applications and Impact of Generative AI (00:13:33)
172 episodes
Manage episode 470607277 series 2643777
Unlock the transformative power of Large Language Models (LLMs) and witness their impact on public relations like never before. Peter Woolfolk talks with Frank Strong, the insightful founder of The Sword and The Script, to explore how these cutting-edge technologies are reshaping the PR landscape and altering our approach to information retrieval. We'll guide you through the evolution from traditional news outlets to Google searches, and now to the conversational prowess of LLMs. With practical examples, we reveal the benefits and the hurdles, providing an engaging and comprehensive look at the future of PR.
Discover the pivotal role LLMs are playing in reputation management, crisis communication, and consumer research—especially in sectors like automotive sales. Frank shares expert insights on the applications of AI in media monitoring, content brainstorming, and social media strategies. Yet, amidst this digital revolution, we underscore the irreplaceable touch of human creativity and judgment. Tune in to grasp the exciting potential of generative AI and how it's poised to redefine public relations, while always valuing the unique contributions only we humans can make.
New world podcast ranking
Information on NEW podcast website.
Newsletter link:
https://www.publicrelationsreviewpodcast.com
Chapters
1. LLMs vs GOOGLE: The Impact on the Future of Public Relations Searches! (00:00:00)
2. Impact of LLMs on Public Relations (00:01:08)
3. Applications and Impact of Generative AI (00:13:33)
172 episodes
All episodes
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