Understanding Your Audience with Reader Personas

Publish & Prosper

Reader personas are a powerful tool for understanding your target audience! In this episode, Lauren & Matt explain the value of niching down into your target audience, how to create your ideal reader personas, and applying those to inform every step of your publishing journey. Whether you’re still drafting your first book or looking to inject new life into the end of a sales cycle, you have to understand who your readers are.

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Dive Deeper

💡 Listen to These Episodes

• Ep #35 | Designing the Right Go-to-Market Strategy for Your Book
• Ep #51 | Finding Your Niche, Your Ideal Reader, and Your Target Audience
• Ep #78 | How to Use Generative AI to Sell More Books [How to Use AI for Reader Personas]

💡 Read This Blog Post

• Building Effective Reader Personas for Authors and Creators

💡 Watch These Videos

• Lulu U Playlist | Audience Building
• Why People Buy: Using Psychology to Sell More Books
  
  

Sound Bites From This Episode

🎙️ [10:22] “A reader persona, for all intents and purposes, is nothing different or short of what we would call a customer persona or a buyer persona in marketing and sales, right? Understanding who your ideal candidate is, who's the person that you're talking to within what would be a broader target audience.”

🎙️ [30:25] “I think that when you know who you're writing to and you know how to actually authentically connect with them, it does kind of subconsciously build that rapport already.”

🎙️ [44:43] “I think that's the key with post-launch, and persona updates as well, is that you really have to be able to get that data and that information. You can't go back and update a persona if you're not getting that real time information. The only way you're getting that real time information is through selling those titles direct, or having some other direct way to come in contact with the buyers of your book.”

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