The Importance of Staying On Brand for your Book

Publishing for Professionals

Today we're diving deep into the world of personal branding for authors with the incredible Brandon Birkmeyer. As a former advertising executive for Coca-Cola and Apple, Brandon brings over 22 years of branding expertise to the table.Together we’ll explore how authors can intentionally shape their reputation and elevate their visibility using personal branding strategies.

Join us as Brandon distinguishes between personal and product branding, sharing invaluable tips for authors to enhance their presence across platforms like podcasts, blogs, and YouTube. We also discuss the significance of networking and understanding your target audience to tailor content that truly resonates.

Our conversation takes a practical turn as we delve into the self-publishing journey, highlighting the importance of balancing personal involvement and outsourcing tasks like editing and design. Discover how a professional book cover can make a significant impact and learn about the concept of a minimum viable product across different content forms.

Whether you're an aspiring author or a leader looking to strengthen your personal brand, this episode is packed with insights to inspire and guide you on your journey. Don't miss out on Brandon's expert advice and personal experiences that will empower you to craft a compelling and memorable author image. Tune in now and take the first step towards mastering your personal brand!

(00:18) - Strategic Personal Branding for Authors

(10:51) - Successful Networking and Author Branding

(20:02) - Designing a Professional Book Cover

Publishing Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Join other professionals in the Publishing for Professionals Community

Follow me on Substack

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Learn more about Brandon’s brand at Brands On Brands

Purchase a copy of Brandon’s book Front and Center Leadership

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.