How to create compelling stories that sell with Park Howell

Publishing Rebel

17:27

Why do so many of us get nervous when public speaking? Communication expert Lawrence Bernstein says the key to dealing with the pressure is as simple as having a casual chat. He introduces the "coffee shop test" as a way to help you overcome nerves, connect with your audience and deliver a message that truly resonates. After the talk, Modupe explains a similar approach in academia called the "Grandma test," and how public speaking can be as simple as a conversation with grandma. Want to help shape TED’s shows going forward? Fill out our survey ! Become a TED Member today at ted.com/join Hosted on Acast. See acast.com/privacy for more information.…

5 years ago 36:58

MP3•Episode home

In this week’s episode, I’m talking to Park Howell of Business of Stories. Park shares the do's and don'ts when using stories to build your personal brand.

Park Howell is a trusted brand story strategist and sought-after speaker on story marketing. He is the founder of the Business of Story platform has helped international brands, including Coca Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and the United States Air Force craft and tell compelling stories that sell.

He is also is the professor of storytelling in the Executive Masters of Sustainability Leadership at Arizona State University.

In this episode:

The business of story
How imagined realities connect people
The stories any brand needs to tell
When to use which stories
Common mistakes in storytelling
Bewitchery and the ABT-framework
Defining story moments
If you skip this, your stories fall flat
Anecdotes vs. binge-worthy stories
Connecting your offer to the story
The most potent story you will ever tell

Hosted on Acast. See acast.com/privacy for more information.

50 episodes

Publishing Rebel

How to create compelling stories that sell with Park Howell

Publishing Rebel

published 5 years ago

MP3•Episode home

In this week’s episode, I’m talking to Park Howell of Business of Stories. Park shares the do's and don'ts when using stories to build your personal brand.

He is also is the professor of storytelling in the Executive Masters of Sustainability Leadership at Arizona State University.

In this episode:

The business of story
How imagined realities connect people
The stories any brand needs to tell
When to use which stories
Common mistakes in storytelling
Bewitchery and the ABT-framework
Defining story moments
If you skip this, your stories fall flat
Anecdotes vs. binge-worthy stories
Connecting your offer to the story
The most potent story you will ever tell

Hosted on Acast. See acast.com/privacy for more information.

50 episodes

All episodes

Publishing Rebel

1
Using ProWritingAid to become a better writer - with Chris Banks 25:04

48 weeks ago25:04

25:04

Meet Chris Banks! - An adventurer at heart, a lover of Italian beverages, and, most importantly, the founder of ProWritingAid, the AI editing assistant for creative writers. In this episode Chris’ personal writing journey What are writing skills? ProWritingAid and how it improves your writing The merger of business writing and creative writing Benefits of automated writing tools and editors Looking into the future: How will AI for writers develop? The two key features to use to save time Adapting your writing style to your target group Comprehensiveness vs. readability Layering multiple reading experiences in one book Connect with Chris Banks Website: https://prowritingaid.com/ LinkedIn: https://www.linkedin.com/in/chris-banks-b4017b1/ Hosted on Acast. See acast.com/privacy for more information.…

Publishing Rebel

1
Book Marketing: How to get publicity for your nonfiction book with Halima Khutan 28:51

50 weeks ago28:51

28:51

Book Marketing: How to get publicity for your nonfiction book? Halima Khatun is the award-winning author of romantic comedy novels, including The Secret Diary of an Arranged Marriage. She’s a former broadcast journalist, working for ITV and the BBC and runs her own PR consultancy. Today we're talking about her nonfiction book, Priceless Publicity: How to get money-can't-buy media coverage for your business. In this episode From broadcasting to the dark side: PR Infusing the best of trad publishing into self publishing What stops authors from entertaining PR strategies The broader spectrum of publicity media Researching the best media for your book How to maximise long term value of PR and publicity Is it more difficult to get PR for a self published book? The ONE thing you need to have to get PR When is it too late to get publicity for your book? The best way to pitch your book to media Preparing for an interview Connect with Halima Website and free guide: HalimaKhatun.co.uk Books: The Secret Diary of an Arranged Marriage Priceless Publicity: How to get money-can't-buy media coverage for your business Hosted on Acast. See acast.com/privacy for more information.…

Publishing Rebel

1
Bringing comedy to nonfiction with Dave Cohen 49:35

52 weeks ago49:35

49:35

If you ever worried, your nonfiction book will be too boring, this episode is for you! My guest today has constantly been on the British comedy scene for nearly 40 years. He was also lead singer with the world’s first Jewish heavy metal band Guns’n’Moses. Yep, you guessed it - my guest today is Dave Cohen. Comedian, broadcaster, BBC TV writer, 8 times BAFTA winner for his Horrible Histories songs – Dave is one of the most respected teachers of comedy writing in the UK. He has written several books packed with fun and tips for writing great comedy including 'The Complete Comedy Writer', 'Build A Script' and 'Ready, Steady, Joke!' In 2021 he published his first novel Stand Up, Barry Goldman - the first book in the Barry Goldman trilogy. Book Two – Barry Goldman: The Wilderness Years – is out now and the final book in the trilogy will be published in November 2025. His latest non-fiction book How To Write A Funny Novel will be out in September 2024. In this episode How Dave got into comedy The power of expressing yourself through words The digital revolution Why you shouldn’t publish your first book The hidden story any nonfiction book should tell The key to any great writing (especially comedy and nonfiction) How to write to build trust in your authority Keys to bringing comedy to nonfiction Digging into embarrassment and mistakes The trial and error strategy to know what’s funny Why it's really hard to get comedy - and how to eventually get it right *** 📚🚀🏆 Are you thinking about writing your first nonfiction book this year? Join the waitlist to be notified when PUBLISHED AUTHORITY, our 12-month nonfiction author coaching programme reopens for enrolment: https://publishedauthority.com/ *** Connect with Dave Cohen Website: http://davecohen.org.uk Email: dave@davecohen.org.uk Books (Amazon): https://www.amazon.co.uk/stores/Dave-Cohen/author/B00GZOB02C *** Also mentioned: John Yorke’s book ‘Into The Woods: How Stories Work and Why We Tell Them’: https://www.amazon.co.uk/Into-Woods-Stories-Work-Tell/dp/0141978104 Hosted on Acast. See acast.com/privacy for more information.…

Publishing Rebel

1
Using AI for creative writing with Stephen Marche 30:50

1 year ago30:50

30:50

Using AI for creative writing I sat down with Ph.d., Novelist and Columnist Stephen Marche who is the author of, among other works, ‘Raymond and Hannah’, ‘How Shakespeare Changed Everything’, ‘On Writing and Failure’ and ‘The Next Civil War’. He has written features and essays for The New Yorker, The New York Times, The Atlantic, Esquire, The Walrus and many others. He's also the creator of ‘Death of an Author’ by Aiden Marchine, a novella written 95% by AI tools. In this episode Stephen’s author journey The key to stability when working with multiple publishers How AI changed from his first published AI story in 2017 Western fear vs. Asian embracement The microwave of language The process of creative writing using AI (incl. the tools) How to prompt to get what you want Who is the author of an AI-written book? Who owns the IP and obtains copyrights? Expert Insight: Can AI-generated text be detected? Should you use AI narration for your audiobook? Connect with Stephen Marche StephenMarche.com LinkedIn Books The Next Civil War: Dispatches from the American Future On Writing and Failure: Or, On the Peculiar Perseverance Required to Endure the Life of a Writer (Field Notes) The Last Election Death of an Author: A Novella Hosted on Acast. See acast.com/privacy for more information.…

Publishing Rebel

1
An SEO perspective on publishing nonfiction with Cassio Politi 33:10

1 year ago33:10

33:10

An SEO perspective on publishing nonfiction Cassio Politi is one of the pioneers of professional Content Marketing in Brazil. Since the beginning of the 2010s, he has been doing educational work as the head of Tracto Marketing , raising awareness among executives, professionals and communication students about structuring content marketing projects. In 2013, he published his first book ‘Content marketing that generates results’ and in 2020, the book " Content Marketing Masterclass – Content Lessons in the Digital Era .” In this episode Cassio's author journey and who convinced him to write a book The SEO dilemma of publishing a 2nd book How rarity can increase the price of your book What makes writing a book VERY different from blogging The importance of professional proofreading You don’t need people to read your book Planning to be discovered by your audience How a small fish can win among whales What it takes to sell via your blog Using books in content marketing strategies The missed opportunity for authors Connect with Cassio Politi Book: Content Marketing Masterclass Connect with Cassio Politi on LinkedIn Are you looking to become a Published Authority yourself? Connect with Malene and Publishing Rebel on LinkedIn Grab the book How to Become a Nonfiction Author for just $1! Hosted on Acast. See acast.com/privacy for more information.…

Publishing Rebel

1
How to optimise your speaker career with a book - with Katie Mullen 18:17

1 year ago18:17

18:17

Katie Mullen is a sales trainer, speaker, podcaster, blogger, and author. She spent almost twenty years in sales across many industries and has researched customers in over 20 states on how they would like to be treated in a sales situation. This research combined with her many years of sales experience, is the foundation of her business and book. In this episode How to use your book to get more speaking engagements How to use the book to increase your capacity to take on more client work Researching to provide novel insights to your audience - and clients Finding the false assumption that will boost sales Telling the story that will prompt the reader to take action How to boldly ask for book reviews The power of the ugly-truth story Trading immediate revenue for long-term success Teaching skills over writing skills How to connect with Katie Website LinkedIn Podcast The Sales Tightrope Book Hosted on Acast. See acast.com/privacy for more information.…

Publishing Rebel

1
Nice girls (and female authors) don’t speak up or stand out - with Dr. Lois Frankel 39:58

1 year ago39:58

39:58

If you're a female author or thinking about writing a book, this episode is for you! My guest today is Dr. Lois P. Frankel, Ph.D. in Counseling Psychology. Lois is a bestselling author, keynote speaker, executive coach, and an expert on how to achieve career success. She authored numerous bestselling books, including the New York Times bestseller and business bible for women, Nice Girls Don’t Get the Corner Office - which 20 years after it was first published, still rank at the top of Women in Business. In fact, it is in the top 0,05% of all Amazon books (#15000 of 32,8mio). In this episode, she generously shares the good and bad from her journey as an author, and how she used her books to build an impressive career as an expert entrepreneur and role model for women of all ages. In this episode The story of how the 'Nice Girls' series created a brand new book category How a remarkably successful book title can turn people away Novelty beyond new ideas and great content (one of the true secrets of the 'Nice Girls' success) How personality style impacts the writing process Turning a bestseller into a book series How you can republish a book under a different title Negotiating and working with publishers (and how some of them were not worth it) The author's dream book - that no one wanted The bumpy road - even after publishing a legend book Turning authorship into TV shows The 3 ways female authors are making it more difficult for themselves How to find the right literary agent Connect with Dr. Lois Frankel Website LinkedIn Nice Girls Book Hosted on Acast. See acast.com/privacy for more information.…

Publishing Rebel

1
How to make 1,000$ or more per sold book - with Chris Benetti 30:10

1 year ago30:10

30:10

Chris is the founder of Smart Author Media and an expert in book marketing, focused on advertised-based book funnels. In 2023, Chris helped his clients collectively generate over 20 million dollars in sales - based on 19, 000 books sold. That is a whopping $1,000 in revenue per book sold. In this episode, he shares the strategies he used to do that. In this episode What are some of the most effective strategies to market a nonfiction book in 2024? How to capture and use reader data The true value of using paid advertising in your book funnel The tradeoff between Amazon ranking and profits The types of ads that work best in 2024 The three places you should run your book ads How much you need to invest to test and get your ads working How to turn advertising costs into profits The ONE thing that dilutes profits if you miss it How to know what you should be willing to pay for a customer Why and when you should give your book away for free How to 10x the amount of leads you'll get How to convince prominent people to promote your book for you Connect with Chris Linked Website Hosted on Acast. See acast.com/privacy for more information.…

Publishing Rebel

1
The remarkable journey of Japan’s best selling author with Ken Honda 36:14

2 years ago36:14

36:14

Meet one of the most experienced international nonfiction authors, Ken Honda. In this episode The Japanese Art of Making Peace with Your Money One source of inspiration - hundreds of books published How to develop a manuscript based on feedback How giving away a truckful of books led to a publishing contract Finding the one person who will take you out internationally Cultural differences working with Japanese and US publishers Why having sold 6 million copies in Japan didn’t matter in the US The pros and cons of pioneering a brand new category Working with lots of publishers - are they all the same? Expanding into new markets (translations) The key to writing and publishing a book every 1-2 months … and more! About Ken Honda Ken Honda is a money and happiness expert and a best-selling self-development author in Japan. His writings bridge the topics of finance and self-help, focusing on creating and generating personal wealth and happiness through deeper self-honesty. Ken provides ongoing support through mentoring programs, business seminars, therapeutic workshops, and correspondence courses. Facebook Instagram YouTube Website The Happy Money book Hosted on Acast. See acast.com/privacy for more information.…

Publishing Rebel

1
Bestseller vs Invisible on Amazon with Dave Chesson 47:56

2 years ago47:56

47:56

How do you make sure your book doesn’t drown into the Amazon sea of “dead” books but hit the bestseller lists and bring in income every day? In this episode How to drill down and let data and market research guide your book topic What does it take to become an Amazon bestseller Eye-tracking study: the 3 key things to have on your book sales page The ONE element potential buyers focus on on your book cover Crafting the perfect book description (fiction vs. nonfiction) 5 magic words that should always be at the end of your description The single most important things in getting reviews What you absolutely shouldn’t do when choosing your categories [TOOL] Moving from guessing to knowing what will work for your book Do traditional publishers have advantages over self publishers? How traditional publishers choose which book to publish (not what you think) How will Amazon deal with AI text and images? About Dave Chesson Dave Chesson is the founder of Kindlepreneur and has inspired thousands of authors to build their author careers on Amazon. He’s been featured by Forbes, Entrepreneur, ALLi, Huffington Post, and even Market Watch. Dave has also been a consultant for several of the major publishers. Connect with Dave Kindlepreneur website Publisher rocket Hosted on Acast. See acast.com/privacy for more information.…

Publishing Rebel

1
The true essence of PR in book marketing with Sabina Hitchen 39:06

2 years ago39:06

39:06

If the thought of getting publicity for your book is intimidating - this episode is for you! In this episode Hear from Sabina Hitchin, a seasoned expert, as she shares invaluable insights and tips to navigate the world of media and PR Explore the groundbreaking platform, prosper success, known for revolutionizing PR education and providing valuable media resources Explore strategies to gain free coverage and validation through PR, amplifying your book's credibility and reach Understand the distinct benefits of PR compared to other marketing approaches, and how it can uniquely propel your book or brand forward Uncover the secrets to securing media features and interviews that can significantly boost your book's exposure and reader base Discover why successful authors and entrepreneurs prioritize PR as an essential tool in their marketing arsenal, and how you can do the same About Sabina Hitchin Sabina Hitchen has been dedicated to shining a spotlight on small business owners and entrepreneurs of all kinds for over 17 years. She is the founder and CEO of Press for Success, an innovative platform highlighted by Entreprenur for it's ability to empower founders and small business owners, transforming them into confident "PR pros." Sabina has significant experience with authors and has been featured herself in various media outlets, including Good Morning America, NBC News, ABC News, Entrepreneur, USA Today, Forbes, the NY Post and more. ‌ Learn more and connect with Sabina: sabinaknows.com Hosted on Acast. See acast.com/privacy for more information.…

Publishing Rebel

1
Can you make a living as a full-time nonfiction author? 46:07

2 years ago46:07

46:07

‌Unravel the transformative journey of Marc Reklau, a flourishing nonfiction writer. From resilience secrets to a consistency matrix, advertising optimization, and data-driven empowerment, discover how these elements can fast-track your dream of making a living as a nonfiction author. Aspiring wordsmiths, your roadmap to authorial success awaits! ‌ In this episode Discover how resilience can be your most potent tool in navigating the challenges of a writing career Learn to turn setbacks into stepping stones toward your literary goals Consistency is the key, and this episode elucidates its pivotal role in achieving your writing aspirations Learn how strategic shifts can significantly impact your financial standing as an aspiring author while broadening your reach to a broader audience Understand the value of data-driven decision-making and how it can empower you to tailor your strategies for optimal results About Marc Reklau ‌ Marc Reklau is an accomplished nonfiction author known for his 13 books, including international bestsellers such as "30 Days: Change Your Habits, Change Your Life." His works have touched the lives of over a million readers across more than 20 languages. Mark's journey from job loss to bestselling author is a testament to his mission: empowering people to create the life they desire. ‌ Learn more and connect with Marc: marcreklau.com Hosted on Acast. See acast.com/privacy for more information.…

Publishing Rebel

1
The value of datacollection in book funnels with Damon Courtney 42:09

2 years ago42:09

42:09

Discover how author tools empower writers to connect with readers, seize control of their literary destinies, and transform marketing strategies. In this episode: How Book Funnel empowers authors to take ownership of their work, build connections with readers, and leverage their unique author brands How owning your audience data can transform your marketing strategy The profound influence of direct sales The common mistake that authors make with their mailing lists The art of connecting authentically with readers The power of data in driving author success, understanding readers, and tailoring marketing strategies. About Damon Courtney Damon Courtney is a seasoned software developer who made a remarkable transition from coding to becoming a successful fantasy author. He is the founder of BookFunnel, an innovative author tool that has revolutionized the way ebooks are delivered to readers, making him a pioneering figure in the self-publishing industry. Damon Courtney: bookfunnel.com Hosted on Acast. See acast.com/privacy for more information.…

Publishing Rebel

1
Creating Unforgettable Event Experiences 41:54

2 years ago41:54

41:54

Creating Unforgettable Event Experiences What are the moments from significant events that you remember years later? How do you create experiences that build loyalty or even fans who will promote your event for you? Join host Malene Bendtsen as she delves into event planning and authorship with Phil Mershon, Director of Experience at Social Media Examiner and author of "Unforgettable: The Art and Science of Creating Memorable Experiences." Listening to this episode you’ll discover: How the power of unexpected moments, psychological safety, and engaging all senses can transform events into unforgettable memories How to create unforgettable events that leave a meaningful impact How to design events to evoke emotions and lead to action Using virtual events to amplify your book launch How to engage your audience in conversations about your book Phil Mershon's website: https://www.philmershon.com/ Get the book Unforgettable: The Art and Science of Creating Memorable Experiences Hosted on Acast. See acast.com/privacy for more information.…

Publishing Rebel

1
Memoirs with a bigger purpose with Jillian Abby 32:46

2 years ago32:46