Ep#4: Small & Mighty // PUBLIC HABIT co-founders, Sydney & Zakhar: challenging traditional apparel production

Pulling The Threads

This week's episode is a conversation with the co-founders of Public Habit, a beautiful clothing line that not only utilizes responsibly sourced natural fibers, BUT is also working to challenge the traditional apparel production process. They have partnered with factories, that they have scrutinized to meet their ethical and sustainability standards, to produce on-demand clothing. Meaning they only make what a customer orders - eliminating waste in production and forecasting.

Recorded remotely on March 7, 2020.

Due to coronavirus, we had a virtual chat from the safety of our homes. I met Syndey & Zakhar in 2019 and have had the chance to work with them in navigating the sustainable apparel landscape and messaging/branding ideas. I visited one of their pop-up retail sales in December 2019 to see the actual products in-person and was blown away by the quality and prices. They are making luxury natural fibers accessible and sustainable.

I love this conversation as it walks through a fascinating entrepreneur journey and path to creating a mindful apparel company, challenging every traditional production model along the way.

Learn more & checkout the clothing at Public Habit: https://www.publichabit.com/ and on Instagram @PublicHabit

Pulling The Threads, is a part of It Matters Wear, a consulting company dedicated to "Beautiful Things Without Harm" - created by me, Jancy Quinn.

Visit our Instagram page (It Matters Wear) for photos from this podcast episode and to follow along for future stories: Instagram @ItMattersWear

Thanks for listening and if you like the episode please give it 5 stars wherever you listen to podcasts, thank you!

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