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Language and Stigma in the Cannabis Industry with David Paleschuck

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Manage episode 430632975 series 3588454
Content provided by Qredible - Cannabis Business Software. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Qredible - Cannabis Business Software or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

David Paleschuck, author of two cannabis books, discusses branding, marketing, and language in the industry. He emphasizes the importance of tailoring language to audiences, distinguishing between terms like "cannabis" and "marijuana," and using appropriate words to destigmatize the plant.

David addresses challenges of cannabis's Schedule I status, suggesting rescheduling could benefit research and standardization. He discusses the potential role of pharmaceuticals in legitimizing the industry while acknowledging concerns. The conversation highlights the need for industry self-regulation, education, and responsible growth.

Key themes include the impact of language on perception, the importance of research and standardization, and the industry's responsibility in normalizing cannabis use. David's work provides guidance for navigating the evolving cannabis landscape.

  continue reading

45 episodes

Artwork
iconShare
 
Manage episode 430632975 series 3588454
Content provided by Qredible - Cannabis Business Software. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Qredible - Cannabis Business Software or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

David Paleschuck, author of two cannabis books, discusses branding, marketing, and language in the industry. He emphasizes the importance of tailoring language to audiences, distinguishing between terms like "cannabis" and "marijuana," and using appropriate words to destigmatize the plant.

David addresses challenges of cannabis's Schedule I status, suggesting rescheduling could benefit research and standardization. He discusses the potential role of pharmaceuticals in legitimizing the industry while acknowledging concerns. The conversation highlights the need for industry self-regulation, education, and responsible growth.

Key themes include the impact of language on perception, the importance of research and standardization, and the industry's responsibility in normalizing cannabis use. David's work provides guidance for navigating the evolving cannabis landscape.

  continue reading

45 episodes

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