Build community like a boss with Helen Morrison, CMO @ Frownies

Question Everything

‍Don’t let the name fool you: Frownies, the miracle wrinkle patch, has delivered cheese-worthy results for over 100 years. Helen Morrison, Frownie’s Chief Marketing Unicorn, has breathed new life into the family-owned brand thanks to her best-in-class organic social media approach. The secret? She prioritizes building a true community around her audience’s shared goal – not just to sell product.

Can’t-miss moments for this episode include: how brands can win the trust of their target, key do’s and don’ts for building a community on social, and how your brand can sustain success for over a century.

What you’ll learn in this episode:

• How to scale a smaller business and remain authentic

• Ways to show your audience you truly care about them on social

• Steps to building a community on social

• How Frownies is targeting the increasing number of men investing in skincare

• The moment Frownies went viral and what happened

• The secret to keeping a brand relevant for over 100 years

• How CMOs can make a big impact with a smaller marketing budget

• The perks and oddities of working with family

Resources:

• Learn more about Frownies on their website

• Join the Frownies community on Instagram

• See Frownies on TikTok

• Connect with Helen on LinkedIn

• Message her on her personal Instagram

• See Helen’s latest beauty obsession: Anastasia’s facial massage methods on Instagram