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Summary
In this episode, Dr. Craig Foote discusses the importance of referrals in service-based businesses and shares strategies for generating referrals without asking for them. He explains the cultural differences between asking for referrals in the United States and Australia and emphasizes the value of creating an exceptional experience for clients. Dr. Foote also highlights the negative impact of advertising on referrals and the need for a mindset shift among practitioners. He concludes by explaining why people refer and the power of acting on referrals in front of an audience. The conversation focuses on the importance of inspiring referrals in a chiropractic practice. It discusses the stumbling blocks for referrals and how to address them. The concept of consistency in offering and managing expectations is emphasized. The conversation also explores the proceduralization of referral requests and the importance of nurturing referrals and follow-up. The summary highlights the significance of referrals in building relationships and growing a community.
Takeaways
Check out Craig's referral program here: www.chiropracticflightschool.com.au/events
Chapters
00:00 Introduction and Purpose of the Podcast
01:07 The Importance of Referrals in Service-Based Businesses
06:30 The Impact of Advertising on Referrals
12:05 The Flawed Strategy of Hoping for Referrals
18:43 Why People Refer
21:57 Creating an Exceptional Experience
22:23 The Power of Acting on Referrals
25:28 Introduction and Seminar Promotion
26:13 Stumbling Blocks for Referrals
27:32 Addressing Referral Concerns
29:20 Consistency in Offering and Expectations
31:03 Proceduralizing Referral Requests
37:10 Nurturing Referrals and Follow-up
47:45 Summary and Importance of Referrals
18 episodes
Questioning Authority: Q&A with Leading Authorities for Entrepreneurial Excellence
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on September 27, 2024 13:41 (
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Summary
In this episode, Dr. Craig Foote discusses the importance of referrals in service-based businesses and shares strategies for generating referrals without asking for them. He explains the cultural differences between asking for referrals in the United States and Australia and emphasizes the value of creating an exceptional experience for clients. Dr. Foote also highlights the negative impact of advertising on referrals and the need for a mindset shift among practitioners. He concludes by explaining why people refer and the power of acting on referrals in front of an audience. The conversation focuses on the importance of inspiring referrals in a chiropractic practice. It discusses the stumbling blocks for referrals and how to address them. The concept of consistency in offering and managing expectations is emphasized. The conversation also explores the proceduralization of referral requests and the importance of nurturing referrals and follow-up. The summary highlights the significance of referrals in building relationships and growing a community.
Takeaways
Check out Craig's referral program here: www.chiropracticflightschool.com.au/events
Chapters
00:00 Introduction and Purpose of the Podcast
01:07 The Importance of Referrals in Service-Based Businesses
06:30 The Impact of Advertising on Referrals
12:05 The Flawed Strategy of Hoping for Referrals
18:43 Why People Refer
21:57 Creating an Exceptional Experience
22:23 The Power of Acting on Referrals
25:28 Introduction and Seminar Promotion
26:13 Stumbling Blocks for Referrals
27:32 Addressing Referral Concerns
29:20 Consistency in Offering and Expectations
31:03 Proceduralizing Referral Requests
37:10 Nurturing Referrals and Follow-up
47:45 Summary and Importance of Referrals
18 episodes
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