Ep. 4 What Comes First - The Quiz or the PDF?

Quiz-Centered Marketing

Similar to the chicken or the egg debate, the quiz or the PDF is a debate that needs to be settled once and for all!

In this episode, I’m sharing why a quiz should always come first in your funnel.

Quizzes are more than just fun and engaging—they're strategic tools that allow you to learn about your audience, segment them effectively, and deliver personalized value. PDFs, templates, and other traditional lead magnets have their place, but they’re far more effective when used after the quiz.

Here’s what we’ll cover today:

• Why starting with a quiz creates a stronger connection with your audience.
• How quizzes provide personalized value and insights that lead to better conversions.
• The problem with “one-size-fits-all” lead magnets and how quizzes solve it.
• A step-by-step breakdown of how to use quiz results to segment your list and deliver targeted follow-up content.
• Real-life examples of using quiz insights to create hyper-targeted resources

A quiz isn’t just another lead magnet—it’s the starting point for an entire funnel that builds trust, creates connections, and drives conversions. Stop sending people straight to PDFs or checklists. Instead, start with a quiz that helps them learn about themselves and gives you the information you need to serve them better.

Links & Resources:

• Ready to create your own high-converting quiz? Check out The Quiz Creator
• Take Our Quiz > What’s the Easiest Way for You to Market YOUR Business?
• Follow us on Instagram for more tips: @thequizcreator

Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads.