Ep. 5 When to Ask for the Email: Before or After the Quiz?

Quiz-Centered Marketing

In this episode, we'll tackle a common question in the world of quiz creation: When is the best time to ask for an email address? Should it be before the quiz begins or after the participant has gone through the questions?

I'll break it all down and share my take on why asking for the email after the quiz can lead to higher-quality, more engaged leads. If you’ve ever wondered when to collect emails in your funnel, this episode is for you.

Here’s what you’ll learn:

• Why asking for an email after the quiz builds trust and keeps participants engaged.
• The psychology behind curiosity and how quizzes harness it to drive conversions.
• The key difference between a quiz and other lead magnets (hint: it’s about consumption).
• Two effective ways to structure your email collection at the end of a quiz.
• How waiting to collect emails improves lead quality and audience connection.

This episode is packed with actionable insights to help you refine your quiz funnel and ensure your leads are not just plentiful, but primed for conversion.

Resources & Links:

• Ready to create your own high-converting quiz? Check out The Quiz Creator
• Take Our Quiz > What's the Easiest Way for You to Market YOUR Business?
• Follow us on Instagram for more tips: @thequizcreator

Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads.