Group Y Live: Amy Stanton Founder of Stanton & Company on Female Empowerment, PR & Workplace Culture

Rad Season Action Sports Podcast

Amy Stanton is the Founder & CEO of Stanton & Company

Amy Stanton shares her remarkable journey from engineering to marketing, detailing her experiences in advertising, the Olympic bid for New York, and her passion for building a business focused on women's sports. She discusses the challenges of running a business, the cultural shifts in the workplace, and the importance of authenticity and representation in sports. Amy emphasizes the need for positive female role models and the evolution of workplace culture, highlighting her commitment to creating a supportive environment for her team and clients.

Topics Covered:

• Amy's journey from engineering to marketing
• The New York Olympic bid experience
• Working with Martha Stewart
• Empowering female athletes and building a business in women's sports
• The importance of brand building and representation in sports
• Challenges of running a business and fostering open communication

You can follow what Amy Stanton is up to on LinkedIn

Connect with Amy:
Website: stanton-company.com
Email: [email protected]
Social Media: @StantonCompany
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The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday.
Past guests on The Rad Season Show include Courtney Carter, Stacy Peralta, Monica Medellin, Wim Hof, Mike Cessario, Circe Wallace, Selema Masekela Gerry Lopez and more.

Contact Oli Russell-Cowan

• On Instagram olirussellcowan
• On LinkedIn at olirussellcowan

Thanks for listening & keep it rad!

Chapters

1. Group Y Live: Amy Stanton Founder of Stanton & Company on Female Empowerment, PR & Workplace Culture (00:00:00)

2. Transition to Advertising and New York Experience (00:01:31)

3. Running the Marketing for New York's Olympic Bid (00:03:56)

4. Working with Martha Stewart: A New Chapter (00:06:31)

5. Starting Her Own Business Focused on Female Athletes (00:08:34)

6. Building a Roster of Female Athletes (00:10:44)

7. The Pivotal Moment with Gretchen Bleiler (00:12:00)

8. Early Successes and Brand Partnerships (00:15:08)

9. Expanding to Other Sports and Athletes (00:17:30)

10. Navigating Challenges in Athlete Representation (00:20:33)

11. Evolving the Agency's Focus and Services (00:22:01)

12. The Shift to PR and Brand Building (00:24:02)

13. Challenges of Running a Business (00:27:49)

14. Maintaining Team Morale and Client Relationships (00:30:39)

15. The Importance of Open Communication (00:32:22)

16. Cultural Shifts in the Workplace (00:34:05)

17. Excitement for the Future of the Agency and Health Space (00:36:53)

18. How to Connect with Amy Stanton (00:42:40)