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The STR Optimization Mindset with Michael Sjogren
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In this episode of Radical Hospitality, Zeke Freeman sits down with Michael Sjogren—CPA-turned-hospitality entrepreneur, founder of Short-Term Rental Secrets, and co-founder of STR WealthCon, the world’s largest host-driven short-term rental conference. Michael shares his powerful origin story—from navigating his son’s rare health condition to leaving corporate life and building a real estate empire with 90+ properties and boutique hotels.
But this episode isn’t just about real estate—it’s about optimization. Michael breaks down his signature approach to building systems that let you stop trading time for money, avoid burnout, and play the game at the CEO level. Whether you're just starting or scaling fast, this conversation is filled with game-changing advice on co-hosting, RevPAR, investor relations, boutique hotel strategy, and how to build wealth through strategic hospitality.
Key Topics Covered:
- Michael’s personal journey from CPA to STR mogul
- How a health crisis became the catalyst for freedom
- The CASPER framework for building scalable STR businesses
- Why most people create another job (and how to avoid it)
- RevPAR over ADR: how real pros optimize revenue
- The shift from short-term rentals to boutique hotels
- How to think like an asset manager, not a property manager
- The power of mastermind rooms and leveling up your network
- STR WealthCon 2025: what’s new and what to expect
Notable Quotes:
“There are three ways to play this game: the player, the coach, or the owner. The goal is to become the owner—and optimize your time, your team, and your freedom.”
Resources & Links:
- Connect with Michael on Instagram: @mike.sjogren
- Learn more at: shorttermrentalsecrets.com
- STR WealthCon 2025 Tickets: strwealthconference.com
Connect with Zeke Freeman:
Instagram: @zekefreeman_rootarchitecture and @rootarchitecture
YouTube: @rootarchitecture
Facebook: @RootArchitectureandDevelopment
LinkedIn: Zeke Freeman
X/Twitter: @zfreemanroot
Ready to get started with your hospitality project?
https://root-ad.com/
Get in Touch: Stay connected with the Radical Hospitality podcast for more episodes exploring the intersection of architecture, design, and unforgettable guest experiences.
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