Insert (print advertising)

random Wiki of the Day

rWotD Episode 2927: Insert (print advertising)
Welcome to Random Wiki of the Day, your journey through Wikipedia's vast and varied content, one random article at a time.
The random article for Friday, 9 May 2025, is Insert (print advertising).
In advertising, an insert or blow-in card is a separate advertisement put in a magazine, newspaper, or other publication. They are usually the main source of income for non-subscription local newspapers and other publications. Sundays typically bring numerous large inserts in newspapers, because most weekly sales begin on that day, and it also has the highest circulation of any day of the week.
A buckslip or buck slip is a slip of paper, often the size of a U. S. dollar bill (a buck), which includes additional information about a product.
Bind-in cards are cards that are bound into the bindings of the publication, and will therefore not drop out.
This recording reflects the Wikipedia text as of 01:06 UTC on Friday, 9 May 2025.
For the full current version of the article, see Insert (print advertising) on Wikipedia.
This podcast uses content from Wikipedia under the Creative Commons Attribution-ShareAlike License.
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Until next time, I'm generative Amy.