325. Interview with David Ledgerwood, Co-Founder of Add1Zero: How to Create Your Own Momentum in This Down Economy

Raw and Real Entrepreneurship

Raw and Real Entrepreneurship

29:22

The world often feels rigged. And this episode is a wake-up call to recognize the barriers that exist for those who don’t fit the traditional mold. In this episode, which is a kind of tribute to my dear departed Dad, I recount some powerful lessons from the man who was a brilliant psychiatrist and my biggest champion. He taught me that if something feels off about the environment you’re in, it probably is—and it’s absolutely hella-not your fault. We dare to break into the uncomfortable truth that many workplaces are designed for a very specific demographic, leaving neurodivergent individuals, particularly those on the autism spectrum, feeling excluded. I share three stories in which my Dad imparted to me more than my fair share of his wisdom, and I'm hoping you to can feel empowered. You'll learn that we can advocate for ourselves and others to create a more inclusive work culture. Newsletter Paste this into your browser if the newsletter link is broken - https://www.lbeehealth.com/ Join our Patreon - https://differentnotbrokenpodcast.com/patreon Mentioned in this episode: Sign Up For Our Newsletter Stay updated on all the things! Get added to our newsletter mailing list. Newsletter…

about a year ago 24:50

MP3•Episode home

In part one of this two-part episode, Susan Sly dives deep into entrepreneurship with David Ledgerwood, the Co-Founder of Add1Zero. With over two decades of experience in the business world, David's journey from professional services at PwC to crafting code for Fortune 500 giants like UPS, JP Morgan Chase, and Aetna is nothing short of inspiring.

In part one of this conversation, you'll hear David's insights on the current business landscape. He shares his experiences with the unprecedented challenges faced by businesses in recent times, notably the low lead volumes in Q2 and Q3. David discusses how the COVID hangover may still affect decision-makers and how this has impacted businesses across the board.

He questions why the focus in the startup world often revolves around raising capital and securing funding when revenue is, in his view, the true lifeblood of any enterprise. David emphasizes the importance of building a robust cash reserve and cultivating a culture of revenue generation within your company.

David also sheds light on the changing financial landscape, including rising interest rates and the end of an era where money was essentially free. He emphasizes the importance of being prepared for economic downturns and highlights the role of having a financial safety net. David suggests that maintaining a side consulting company as a personal financial buffer has been a key strategy for navigating the peaks and troughs of entrepreneurship.

Join Susan Sly and David Ledgerwood in this candid and insightful conversation that will inspire and educate entrepreneurs at every stage of their journey!

About David Ledgerwood:

David Ledgerwood serves as the Managing Partner at Add1Zero, a company specializing in end-to-end sales execution for tech-enabled B2B service firms looking to scale from six to seven digits in revenue. With a remarkable career sales record exceeding $50 million and an average deal size of over $150,000, he boasts over a decade of experience in software and service sales. His leadership has been instrumental in guiding multiple companies to mid-7 figure growth.

Connect with David:

Website www.add1zero.co

LinkedIN @davidledgerwood

About Susan Sly:

Susan Sly is a Tech Co-founder and Co-CEO, a tech investor, best-selling author, keynote speaker, entrepreneur, and host of the highly acclaimed podcast – Raw and Real Entrepreneurship. Susan has appeared on CNN, CNBC, Fox, Lifetime Television, The CBN, The Morning Show in Australia and been quoted in MarketWatch, Yahoo Finance, Forbes, and more. She holds Certificates in Management and Leadership, Technology and Operations, and Strategy and Innovation from MIT. Susan is the author of 7 books. Her book project with NY Times Best Selling Author, Jack Canfield, made six Amazon Best Selling lists.

Connect With Susan:

Twitter @Susanslylive

Twitter @rawandrealentr1

LinkedIn @susansly

Facebook @susanslylive

Website https://susansly.com/

Join Susan's Insider’s List https://susansly.com/insider/

Learn more about your ad choices. Visit megaphone.fm/adchoices

362 episodes

325. Interview with David Ledgerwood, Co-Founder of Add1Zero: How to Create Your Own Momentum in This Down Economy

published about a year ago

MP3•Episode home

Join Susan Sly and David Ledgerwood in this candid and insightful conversation that will inspire and educate entrepreneurs at every stage of their journey!

About David Ledgerwood:

Connect with David:

Website www.add1zero.co

LinkedIN @davidledgerwood

About Susan Sly:

Connect With Susan:

Twitter @Susanslylive

Twitter @rawandrealentr1

LinkedIn @susansly

Facebook @susanslylive

Website https://susansly.com/

Join Susan's Insider’s List https://susansly.com/insider/

Learn more about your ad choices. Visit megaphone.fm/adchoices

362 episodes

All episodes

Raw and Real Entrepreneurship

1
From Joyent to Federated: Building Cloud Innovation, Losing His Company, and Disrupting Big Tech with David Young 54:12

8 hours ago54:12

54:12

In this episode of Raw and Real Entrepreneurship , Susan Sly sits down with David Young—founder of Federated Computer and the visionary behind Joyent, the cloud infrastructure company that powered Twitter and Tumblr before its $170M acquisition by Samsung. David shares an unfiltered account of building innovative cloud technology, losing his company due to personal struggles, and rebuilding his life through endurance sports and a renewed entrepreneurial mission. Now, with Federated, he is challenging Big Tech’s dominance by helping startups protect their data, cut software costs, and scale with open-source solutions. Susan and David explore the future of open source, cloud innovation, startup resilience, and what it truly takes for founders to recover, rebuild, and lead on their own terms. Whether you are a founder, investor, or navigating your next chapter, this episode will challenge, inspire, and equip you with the mindset and tools to rise stronger than ever. About David Young: David Young is a pioneer in cloud computing and the founder of Joyent, the company behind early infrastructure powering Twitter, LinkedIn, and Tumblr. He helped invent technologies like Node.js and cloud-based virtual machines. Now, as founder of Federated Computer, he’s focused on open-source solutions that help startups scale securely and break free from Big Tech. Connect with David: Website https://www.federated.computer/ LinkedIn https://www.linkedin.com/in/davidpaulyoung/ About Susan Sly: Susan Sly is the maven behind Raw and Real Entrepreneurship. An award-winning AI entrepreneur and MIT Sloan alumna, Susan has carved out a niche at the forefront of the AI revolution, earning accolades as a top AI innovator in 2023 and a key figure in real-time AI advancements for 2024. With a storied career that blends rigorous academic insight with astute market strategies, Susan has emerged as a formidable founder, a discerning angel investor, a sought-after speaker, and a venerated voice in the business world. Her insights have graced platforms from CNN to CNBC and been quoted in leading publications like Forbes and MarketWatch. At the helm of the Raw and Real Entrepreneurship podcast, Susan delivers unvarnished wisdom and strategies, empowering aspiring entrepreneurs and seasoned business veterans alike to navigate the challenges of the entrepreneurial landscape with confidence. Connect With Susan: Website ⁠https://susansly.com⁠ Website ⁠https://thepause.ai/⁠ LinkedIn ⁠@susansly Learn more about your ad choices. Visit megaphone.fm/adchoices…

Raw and Real Entrepreneurship

1
From The Bachelor to Brand Builder: Kirpa Sudick on Turning Personal Growth into a Scalable Business 35:37

10 days ago35:37

35:37

What happens when visibility doesn’t automatically lead to a business? For Kirpa Sudick — former contestant on The Bachelor Season 23 — the next step was clear: build a brand rooted in purpose and long-term value. In this episode of Raw and Real Entrepreneurship , Susan Sly speaks with Kirpa about how she transitioned from public figure to business owner, scaling a coaching brand with authenticity, content strategy, and operational discipline. They explore how to build trust in a noisy market, the role of AI in supporting productivity, and why emotional clarity matters for sustainable growth. If you’re building a business around your message, this episode offers clear, tactical insights for creating momentum and staying aligned as you scale. About Kirpa Sudick: Kirpa Sudick is a spiritual content creator, intuitive guide, and manifestation coach helping others break free from limiting beliefs and step into their highest selves. With a background in transformational work and a deep understanding of consciousness, she blends humor, relatability, and profound insights to make spirituality accessible and empowering. Through her content on TikTok and Instagram, she shares wisdom on intuition, manifestation, and breaking free from the matrix, inspiring thousands to rewrite their realities. Her mission is to help others embody their power, trust the unseen, and manifest effortlessly—while keeping it real, fun, and expansive. Connect with Kirpa: Instagram: @kirpasudick TikTok: @kirpa_sudick About Susan Sly: Susan Sly is the maven behind Raw and Real Entrepreneurship. An award-winning AI entrepreneur and MIT Sloan alumna, Susan has carved out a niche at the forefront of the AI revolution, earning accolades as a top AI innovator in 2023 and a key figure in real-time AI advancements for 2024. With a storied career that blends rigorous academic insight with astute market strategies, Susan has emerged as a formidable founder, a discerning angel investor, a sought-after speaker, and a venerated voice in the business world. Her insights have graced platforms from CNN to CNBC and been quoted in leading publications like Forbes and MarketWatch. At the helm of the Raw and Real Entrepreneurship podcast, Susan delivers unvarnished wisdom and strategies, empowering aspiring entrepreneurs and seasoned business veterans alike to navigate the challenges of the entrepreneurial landscape with confidence. Connect With Susan: Website https://susansly.com Website https://thepause.ai/ LinkedIn @susansly Learn more about your ad choices. Visit megaphone.fm/adchoices…

Raw and Real Entrepreneurship

1
How Sircles Raised $1M in 6 Days and Is Flipping the Review Model, with Founder John Worthington 47:02

17 days ago47:02

47:02

In this episode of Raw and Real Entrepreneurship , Susan Sly sits down with John Worthington, founder of Sircles —a social recommendation app that raised over $1M in just six days on WeFunder and is on a mission to disrupt the Yelp model. They get candid about the real cost of building a startup, leading through chaos, and the emotional resilience required to scale. John shares his personal ‘why,’ how Sircles is creating a platform rooted in trust—not reviews—and why a community-first ethos is their greatest strategic advantage. If you’re raising capital, facing founder fatigue, or building something from the ground up, this is your strategic pause. About John Worthington: John Worthington is a serial entrepreneur who’s built and scaled multiple businesses from the ground up. He’s the founder and CEO of Sircles, one of the most successful crowdfunded startups in tech without VC backing. His “Riding the Escalator” strategy has redefined how startups grow, turning investors into loyal users and brand advocates. Connect with John: Website: https://sircles.com/ LinkedIn : https://www.linkedin.com/company/sircles/ About Susan Sly: Susan Sly is the maven behind Raw and Real Entrepreneurship. An award-winning AI entrepreneur and MIT Sloan alumna, Susan has carved out a niche at the forefront of the AI revolution, earning accolades as a top AI innovator in 2023 and a key figure in real-time AI advancements for 2024. With a storied career that blends rigorous academic insight with astute market strategies, Susan has emerged as a formidable founder, a discerning angel investor, a sought-after speaker, and a venerated voice in the business world. Her insights have graced platforms from CNN to CNBC and been quoted in leading publications like Forbes and MarketWatch. At the helm of the Raw and Real Entrepreneurship podcast, Susan delivers unvarnished wisdom and strategies, empowering aspiring entrepreneurs and seasoned business veterans alike to navigate the challenges of the entrepreneurial landscape with confidence. Connect With Susan: Website https://susansly.com Website https://thepause.ai/ LinkedIn @susansly Learn more about your ad choices. Visit megaphone.fm/adchoices…

Raw and Real Entrepreneurship

1
The Realities of Startups, Pitching & AI’s Next Wave with Hikari Senju, Founder of Omneky 49:42

8 weeks ago49:42

49:42

In this episode of Raw and Real Entrepreneurship , host Susan Sly sits down with Hikari Senju, Founder of Omneky, to discuss his journey from a creative childhood to scaling innovative startups. Hikari dives into his early entrepreneurial experiences, the rise of generative AI, and how AI is transforming advertising. He also reveals the challenges of raising capital—having pitched to hundreds of investors—the power of networking, and how introverts can thrive in business. Susan and Hikari break down the realities of acquisitions, the importance of finding the right investors, and the vision behind Omneky. This episode is packed with real-world insights on building, funding, and scaling a business in the AI era. About Hikari Senju: Hikari Senju is a computer science graduate from Harvard University with a passion for technology and design. He founded his first startup, QuickHelp, an on-demand tutoring app, which he later sold to Yup.com and became their Head of Growth. During his time at Yup.com, Senju observed inefficiencies in content spending and the potential of AI in advertising, which inspired him to establish Omneky in 2018. Senju’s background in computer science, entrepreneurship, and his experience with AI technologies led him to create Omneky, an AI platform that generates, analyzes, and optimizes personalized ad creatives at scale. Connect with Hikari: Website https://www.omneky.com/ LinkedIn https://www.linkedin.com/in/hikari-senju-63780199/ About Susan Sly: Susan Sly is the maven behind Raw and Real Entrepreneurship. An award-winning AI entrepreneur and MIT Sloan alumna, Susan has carved out a niche at the forefront of the AI revolution, earning accolades as a top AI innovator in 2023 and a key figure in real-time AI advancements for 2024. With a storied career that blends rigorous academic insight with astute market strategies, Susan has emerged as a formidable founder, a discerning angel investor, a sought-after speaker, and a venerated voice in the business world. Her insights have graced platforms from CNN to CNBC and been quoted in leading publications like Forbes and MarketWatch. At the helm of the Raw and Real Entrepreneurship podcast, Susan delivers unvarnished wisdom and strategies, empowering aspiring entrepreneurs and seasoned business veterans alike to navigate the challenges of the entrepreneurial landscape with confidence. Connect With Susan: Website https://susansly.com Website https://thepause.ai/ LinkedIn @susansly Learn more about your ad choices. Visit megaphone.fm/adchoices…

Raw and Real Entrepreneurship

1
AI Startups, Fundraising & The Pivot That Changed Everything with Susan Groeneveld, Founder of Sylvester.ai 51:10

9 weeks ago51:10

51:10

In this episode of Raw and Real Entrepreneurship , Susan Sly sits down with Susan Groeneveld, Founder of Sylvester.ai, to discuss the bold pivot that reshaped her AI startup. Initially launched as a B2C pet health platform, Susan made the strategic decision to shift to B2B, securing key contracts to expand into veterinary clinics and successfully raising funding in today’s tough investment climate. Susan G shares practical insights on raising venture capital, the unique challenges female founders face, and how to attract the right investors. She also dives into AI’s impact on pet health, the power of strategic pivots, and why founders must think bigger to scale successfully. If you're an entrepreneur navigating AI, health tech, or pet care, this episode is filled with actionable strategies to help you scale, secure funding, and build a high-growth business. About Susan Groeneveld: Susan Groeneveld is a serial entrepreneur specializing in agriculture, animal health, and AI-driven technology. With 25 years of experience, she has led commercialization for global companies, co-founded an award-winning marketing agency, and launched Sylvester.ai, an AI platform transforming pet health. A 2023 top 5 finalist for Entrepreneur of the Year in Women in AI, Susan is a leader in innovation, scaling startups, and tackling global challenges in agriculture and veterinary care. Connect with Susan Groeneveld: Website https://www.sylvester.ai/ LinkedIn @susangroeneveldab Instagram @sylvester_tech/ About Susan Sly: Susan Sly is the maven behind Raw and Real Entrepreneurship. An award-winning AI entrepreneur and MIT Sloan alumna, Susan has carved out a niche at the forefront of the AI revolution, earning accolades as a top AI innovator in 2023 and a key figure in real-time AI advancements for 2024. With a storied career that blends rigorous academic insight with astute market strategies, Susan has emerged as a formidable founder, a discerning angel investor, a sought-after speaker, and a venerated voice in the business world. Her insights have graced platforms from CNN to CNBC and been quoted in leading publications like Forbes and MarketWatch. At the helm of the Raw and Real Entrepreneurship podcast, Susan delivers unvarnished wisdom and strategies, empowering aspiring entrepreneurs and seasoned business veterans alike to navigate the challenges of the entrepreneurial landscape with confidence. Connect With Susan: Website https://susansly.com Website https://thepause.ai/ LinkedIn @susansly Learn more about your ad choices. Visit megaphone.fm/adchoices…

Raw and Real Entrepreneurship

1
AI Disruption, Female Founders, & Raising Capital with Melinda Wittstock, Founder of Podopolo 52:01

12 weeks ago52:01

52:01

AI is shaking up industries, but what does it mean for female founders in today’s challenging funding environment? In this episode of Raw and Real Entrepreneurship , Susan Sly sits down with five-time entrepreneur Melinda Wittstock —AI innovator, venture partner, and CEO of Podopolo. They break down the impact of AI disruptors like DeepSeek, the funding freeze on U.S. grants, and why women-led startups deliver higher returns yet still struggle for capital. Melinda shares raw insights on hiring, scaling, and staying scrappy in tough times. If you’re a founder navigating today’s startup landscape, this episode is a must-listen. About Melinda Wittstock: Melinda Wittstock is a 5-time entrepreneur, AI innovator, and Founder and CEO of Podopolo, the AI and blockchain-powered podcast platform revolutionizing discovery, engagement, and monetization. Honored as 2024’s “AI Pioneer of the Year,” she also invests in women-led startups as a venture partner at Zero Limits Capital. A former award-winning journalist for the BBC, Times of London, and CNBC, she created a BBC TV show reaching 20 million viewers and was praised by Steve Jobs for her interviewing skills. Melinda hosts Wings of Inspired Business , empowering female founders to succeed without tradeoffs. Connect with Melinda: Website: https://melindawittstock.com/ LinkedIn: https://www.linkedin.com/in/melindawittstock About Susan Sly: Susan Sly is the maven behind Raw and Real Entrepreneurship. An award-winning AI entrepreneur and MIT Sloan alumna, Susan has carved out a niche at the forefront of the AI revolution, earning accolades as a top AI innovator in 2023 and a key figure in real-time AI advancements for 2024. With a storied career that blends rigorous academic insight with astute market strategies, Susan has emerged as a formidable founder, a discerning angel investor, a sought-after speaker, and a venerated voice in the business world. Her insights have graced platforms from CNN to CNBC and been quoted in leading publications like Forbes and MarketWatch. At the helm of the Raw and Real Entrepreneurship podcast, Susan delivers unvarnished wisdom and strategies, empowering aspiring entrepreneurs and seasoned business veterans alike to navigate the challenges of the entrepreneurial landscape with confidence. Connect With Susan: Website https://susansly.com Website https://thepause.ai/ LinkedIn @susansly Learn more about your ad choices. Visit megaphone.fm/adchoices…

Raw and Real Entrepreneurship

1
How Kaylee Lieffers Disrupted the Beauty Industry with Blanka’s Zero-Inventory Model 46:21

14 weeks ago46:21

46:21

Kaylee Lieffers, Co-Founder and CEO of Blanka, shares how she built a top Shopify beauty app that helps entrepreneurs launch private-label brands—without holding inventory. From bootstrapping and startup struggles to funding, hiring, and overcoming imposter syndrome, Kaylee reveals key lessons in scaling a tech business. A must-listen for founders, startup leaders, and e-commerce entrepreneurs! About Kaylee Lieffers: Kaylee's journey is a compelling narrative of transition and entrepreneurship. Formerly immersed in the world of management consulting, she took a bold leap into the startup realm, venturing into the competitive landscape of e-commerce. Her personal experiences navigating the challenges of launching her own business eventually led her to co-found Blanka. In less than two years, Blanka became one of the top performing apps in the Shopify App Store, won BC Tech’s Startup of the Year, and today has helped over 25,000 entrepreneurs start their businesses. Her unwavering commitment to innovation and empowering other entrepreneurs has earned her a number of awards including Top 30 Under 30 and Top Female Founders to Watch in Canada. Kaylee has generously provided a special discount for our listeners! Use code RAWANDREAL to get 10% off your first sample order with Blanka! Connect with Kaylee: LinkedIn: https://www.linkedin.com/in/kayleelieffers/ Website: https://blankabrand.com/ Tiktok: @blanka_brand Instagram : @ /blankabrand/ About Susan Sly: Susan Sly is the maven behind Raw and Real Entrepreneurship. An award-winning AI entrepreneur and MIT Sloan alumna, Susan has carved out a niche at the forefront of the AI revolution, earning accolades as a top AI innovator in 2023 and a key figure in real-time AI advancements for 2024. With a storied career that blends rigorous academic insight with astute market strategies, Susan has emerged as a formidable founder, a discerning angel investor, a sought-after speaker, and a venerated voice in the business world. Her insights have graced platforms from CNN to CNBC and been quoted in leading publications like Forbes and MarketWatch. At the helm of the Raw and Real Entrepreneurship podcast, Susan delivers unvarnished wisdom and strategies, empowering aspiring entrepreneurs and seasoned business veterans alike to navigate the challenges of the entrepreneurial landscape with confidence. Connect With Susan: Website https://susansly.com Website https://thepause.ai/ LinkedIn @susansly Learn more about your ad choices. Visit megaphone.fm/adchoices…

Raw and Real Entrepreneurship

1
The Future of Content Creation and AI with Cody Schneider, Co-Founder of Swell AI 59:38

14 weeks ago59:38

59:38

In this Raw and Real Entrepreneurship episode, host Susan Sly sits down with Cody Schneider, Co-Founder of Swell AI. Together, they explore the dynamic landscape of startups, highlighting the rising trend of remote work and the power of global talent pools. Cody shares invaluable insights on scaling companies through innovative strategies like podcasting, live courses, and social media, emphasizing the critical role of community building. Explore the transformative impact of AI on media and marketing, as Susan and Cody discuss practical marketing strategies and the significance of leveraging expert knowledge and brand voice. Cody reveals his tried-and-tested methods for achieving page one of Google overnight and provides a glimpse into the evolving content creation process powered by AI. Learn from real-world examples, including success stories of tech startups leveraging AI tools and remote teams to drive exponential growth. Cody discusses the success of AI-powered platforms in content marketing and the potential ban of TikTok. For entrepreneurs seeking to harness the power of AI, create impactful content, and navigate the ever-evolving startup world with confidence and strategic foresight, this episode is an indispensable resource. It offers timely insights and practical strategies that can help entrepreneurs stay ahead in today's dynamic business environment. About Cody: Cody Schneider is a serial entrepreneur and innovator in AI-powered content marketing. As Founder of Draft Horse AI and Swell AI, he has helped numerous companies exponentially grow their businesses by leveraging AI to automate content production workflows. Named one of Business.com's Top 25 Marketers to Watch, Cody gained his experience helping scale startups from the ground up through strategic content strategies. Connect with Cody Website: swellai.com LinkedIn : @codyxschneider About Susan : Susan Sly is the maven behind Raw and Real Entrepreneurship. An award-winning AI entrepreneur and MIT Sloan alumna, Susan has carved out a niche at the forefront of the AI revolution, earning accolades as a top AI innovator in 2023 and a key figure in real-time AI advancements for 2024. With a storied career that blends rigorous academic insight with astute market strategies, Susan has emerged as a formidable founder, a discerning angel investor, sought after speaker, and a venerated voice in the business world. Her insights have graced platforms from CNN to CNBC and been quoted in leading publications like Forbes and MarketWatch. At the helm of the Raw and Real Entrepreneurship podcast, Susan delivers unvarnished wisdom and strategies, empowering aspiring entrepreneurs and seasoned business veterans alike to navigate the challenges of the entrepreneurial landscape with confidence. Dive deep into the essence of success with Susan Sly, and redefine your entrepreneurial journey. Connect With Susan Website: https://susansly.com Website: https://thepause.ai/ LinkedIn: @susansly Learn more about your ad choices. Visit megaphone.fm/adchoices…

Raw and Real Entrepreneurship

1
From Registered Nurse to Entrepreneur: Revolutionizing Healthcare with Jasmine Bhatti, Founder of Navi Nurses 39:14

15 weeks ago39:14

39:14

In this episode of Raw and Real Entrepreneurship , Susan Sly chats with Jasmine Bhatti, a Registered Nurse and founder of Navi Nurses, about her journey from COVID unit nurse to healthcare innovator. Learn how Jasmine bootstrapped her company, scaled to 200+ nurses, and disrupted the industry with patient-focused care. She shares insights on finding clients, building a team, and managing stress. Whether you’re starting out or scaling up, Jasmine’s story will inspire you to take the leap and build your dream business. About Jasmine: Jasmine Bhatti, RN, is the founder and CEO of Navi Nurses, a rapidly growing private-duty nursing company redefining at-home care through client empowerment, engagement, and education. With 12 years of nursing experience at Barrow Neurological Institute and the Mayo Clinic, Jasmine saw critical gaps in care during transitions from hospital to home and launched Navi Nurses in 2021 to bridge those gaps and reduce hospital readmissions. Currently pursuing a PhD in Nursing and Health Innovation at Arizona State University, Jasmine also holds a master’s in regulatory science and health safety from ASU and a bachelor’s in nursing from Grand Canyon University. Connect With Jasmine: Website: https://navinurses.com/ LinkedIn: @jasminecbhatti/ Navi Nurses LinkedIn: http s://www.linkedin.com/company/navinurses Susan Sly is the maven behind Raw and Real Entrepreneurship. An award-winning AI entrepreneur and MIT Sloan alumna, Susan has carved out a niche at the forefront of the AI revolution, earning accolades as a top AI innovator in 2023 and a key figure in real-time AI advancements for 2024. With a storied career that blends rigorous academic insight with astute market strategies, Susan has emerged as a formidable founder, a discerning angel investor, a sought-after speaker, and a venerated voice in the business world. Her insights have graced platforms from CNN to CNBC and been quoted in leading publications like Forbes and MarketWatch. At the helm of the Raw and Real Entrepreneurship podcast, Susan delivers unvarnished wisdom and strategies, empowering aspiring entrepreneurs and seasoned business veterans alike to navigate the challenges of the entrepreneurial landscape with confidence. Connect With Susan: Website https://susansly.com Website https://thepause.ai/ LinkedIn @susansly Learn more about your ad choices. Visit megaphone.fm/adchoices…

Raw and Real Entrepreneurship

1
Navigating Startup Growth and Challenges with Gregory Shepard, Founder of BOSS Capital Partners 51:16

16 weeks ago51:16

51:16

In this inspiring episode of Raw and Real Entrepreneurship , host Susan Sly sits down with Gregory Shepard, founder of BOSS Capital Partners, serial entrepreneur, and author of The Startup Life Cycle . Gregory shares insights from his groundbreaking research, including interviews with 1,200 founders, and highlights the phases where startups are most vulnerable—and how founders can navigate these challenges to achieve the ultimate goal: a successful exit. Susan and Gregory dive into the systemic biases faced by women and marginalized founders, the grit it takes to overcome these obstacles, and how celebrating small wins is crucial for entrepreneurial success. From marathon swimming and shark dives to Gregory’s ticket to space, they also explore what it means to push limits and embrace fearless leadership. Gregory Shepard has built and sold 12 businesses in BioTech, TransitTech, AdTech and MarTech. He is a Forbes book author and contributor, and has been featured or quoted in publications like Fortune , Entrepreneur , The New York Observer, The DEAL , and Thrive Global . A recipient of four private equity awards for transactions between $250M to $1B, Greg has appeared on TV, radio, and popular podcasts, and been featured as a TEDx and keynote speaker at multiple universities and conferences worldwide. Connect with Gregory: Website: www.gregoryshepard.com LinkedIn: @ gregshepard/ Book: https://www.amazon.com/Startup-Lifecycle-Definitive-Guide-Building/dp/1637744323 Susan Sly is the maven behind Raw and Real Entrepreneurship. An award-winning AI entrepreneur and MIT Sloan alumna, Susan has carved out a niche at the forefront of the AI revolution, earning accolades as a top AI innovator in 2023 and a key figure in real-time AI advancements for 2024. With a storied career that blends rigorous academic insight with astute market strategies, Susan has emerged as a formidable founder, a discerning angel investor, a sought-after speaker, and a venerated voice in the business world. Her insights have graced platforms from CNN to CNBC and been quoted in leading publications like Forbes and MarketWatch. At the helm of the Raw and Real Entrepreneurship podcast, Susan delivers unvarnished wisdom and strategies, empowering aspiring entrepreneurs and seasoned business veterans alike to navigate the challenges of the entrepreneurial landscape with confidence. Connect With Susan: Website https://susansly.com Website https://thepause.ai/ LinkedIn @susansly Learn more about your ad choices. Visit megaphone.fm/adchoices…

Raw and Real Entrepreneurship

1
From the Parking Lot Workout to Fitness Empire: Empowering Women Through Fitness with Morgan Kline, Co-Founder of Burn Boot Camp 49:52

42 weeks ago49:52

49:52

In this episode of Raw and Real Entrepreneurship, Susan Sly sits down with Morgan Kline, Co-Founder of Burn Boot Camp. Morgan shares her inspiring story of transitioning from parking lot boot camps to leading a thriving fitness franchise with over 400 locations and a best-selling book. The conversation touches on: Entrepreneurship & Career Transition : Morgan recounts how she left her corporate job to follow her passion, leveraging her experience to build a successful business. Navigating Marriage & Business : Susan and Morgan address the challenges and strategies of balancing professional and personal growth, especially when working with a spouse. They stress the importance of effective communication and updating their relationship "contract." Fitness & Women's Empowerment : Morgan highlights Burn Bootcamp's mission to empower individuals through fitness, nutrition, and mindset, sharing stories of transformation and the holistic approach of their program. Tune in to gain valuable insights and practical tips for entrepreneurship, personal growth, and community building. Morgan Kline, Co-Founder & CEO of the Burn Boot Camp Franchise. Morgan Kline is the Co-Founder and CEO of Burn Boot Camp. Growing up in Battle Creek, MI, she initially pursued a corporate career at Kellogg Company. However, her true passion for helping others achieve their health and fitness goals led her to co-found Burn Boot Camp with Devan in 2012. This venture has enabled Morgan to share her passion for healthy living and realize her potential. As a mother of three, she understands the challenges women face in prioritizing their well-being and is dedicated to empowering them through Burn Boot Camp. Connect with Morgan Website https://burnbootcamp.com/ LinkedIn https://www.linkedin.com/in/morgan-kline-0ab49758/ Instagram @morgan.a.kline Susan Sly is the maven behind Raw and Real Entrepreneurship. An award-winning AI entrepreneur and MIT Sloan alumna, Susan has carved out a niche at the forefront of the AI revolution, earning accolades as a top AI innovator in 2023 and a key figure in real-time AI advancements for 2024. With a storied career that blends rigorous academic insight with astute market strategies, Susan has emerged as a formidable founder, a discerning angel investor, a sought-after speaker, and a venerated voice in the business world. Her insights have graced platforms from CNN to CNBC and been quoted in leading publications like Forbes and MarketWatch. At the helm of the Raw and Real Entrepreneurship podcast, Susan delivers unvarnished wisdom and strategies, empowering aspiring entrepreneurs and seasoned business veterans alike to navigate the challenges of the entrepreneurial landscape with confidence. Connect With Susan Website https://susansly.com Website https://thepause.ai/ LinkedIn @susansly Learn more about your ad choices. Visit megaphone.fm/adchoices…

Raw and Real Entrepreneurship

1
Navigating Obstacles and Building High-Performing Teams with Karen Gordon, Founder of Simpli5 46:51

45 weeks ago46:51

46:51

In this Raw and Real Entrepreneurship episode, Susan Sly talks to Karen Gordon , Founder of Simpli5. Karen shares her journey from managing a thriving business with $1 million in monthly revenue to navigating that customer's bankruptcy. Her story highlights the importance of perseverance and strategic pivoting. Karen shares the practical implications of cognitive diversity. She discusses the importance of understanding one's strengths and actively seeking out and surrounding oneself with diverse individuals who possess complementary skills and perspectives. She explains this is the key to building high-performing teams that foster collaboration and innovation. Karen and Susan discuss balancing work and family responsibilities, emphasizing the importance of setting boundaries to prevent burnout and the role of flexibility in fostering a supportive work environment. Karen shares her experience managing her company while dealing with her daughter and husband's cancer diagnoses. They also address gender disparities in entrepreneurship, particularly women's challenges in securing funding. Tune in to be inspired by Karen's resilience and gain actionable insights on leading with passion, embracing flexibility, and harnessing the power of diverse teams to drive high performance. Karen Gordon , Co-Founder, President, and CEO of Simpli5, is a visionary leader dedicated to transforming workplace cultures through collaboration and team performance. Recognized as a two-time Inc. 500 Honoree and Ernst & Young Entrepreneur of the Year finalist, Karen's expertise is featured in top publications like The CEO Magazine and Huffington Post. Her TEDx talk on "The Myth of Difficult People" highlights her thought leadership in navigating complex workplace dynamics. Under her guidance, Simpli5 partners with Fortune 500 companies, universities, and healthcare organizations to promote cognitive diversity and productivity. Connect with Karen Website https://www.simpli5.com/ LinkedIn https://www.linkedin.com/in/karen-wright-gordon-1937a66 Susan Sly is the maven behind Raw and Real Entrepreneurship. An award-winning AI entrepreneur and MIT Sloan alumna, Susan has carved out a niche at the forefront of the AI revolution, earning accolades as a top AI innovator in 2023 and a key figure in real-time AI advancements for 2024. With a storied career that blends rigorous academic insight with astute market strategies, Susan has emerged as a formidable founder, a discerning angel investor, a sought-after speaker, and a venerated voice in the business world. Her insights have graced platforms from CNN to CNBC and been quoted in leading publications like Forbes and MarketWatch. At the helm of the Raw and Real Entrepreneurship podcast, Susan delivers unvarnished wisdom and strategies, empowering aspiring entrepreneurs and seasoned business veterans alike to navigate the challenges of the entrepreneurial landscape with confidence. Dive deep into the essence of success with Susan Sly and redefine your entrepreneurial journey. Connect With Susan Website https://susansly.com Website https://thepause.ai/ LinkedIn @susansly Learn more about your ad choices. Visit megaphone.fm/adchoices…

Raw and Real Entrepreneurship

1
From Startup to Starbucks: How Chris Hunter Navigated The Crash of Four Loko and Landed On Top 41:19

49 weeks ago41:19

41:19

Ever wondered how a kid selling coloring books door-to-door could end up co-founding one of the hottest plant-based protein drink brands? In this Raw and Real Entrepreneurship episode, Susan Sly sits down with Chris Hunter, the unstoppable force behind KOIA. From hustling coloring book pictures in Youngstown, Ohio, to navigating the chaos of Four Loko, to breaking into major retailers like Starbucks with KOIA, Chris's journey is nothing short of extraordinary. Chris opens up about his early entrepreneurial sparks, the financial hurdles he faced, and the resilience it took to turn his side hustles into full-blown successes. We dive deep into his innovative approach to parenting, raising kids who are already budding entrepreneurs, and the critical role of mentorship and sustainable business practices in his journey. But it's not all smooth sailing. Chris shares his raw and real experiences of dealing with regulatory crackdowns, managing towering debts, and the therapeutic process of writing his book. This episode is packed with insights on authenticity, perseverance, and learning from every misstep. Whether you're an established entrepreneur or just dipping your toes into the business world, Chris Hunter's story is a powerful reminder that with grit, hustle, and a bit of chaos management, you can turn your wildest dreams into reality. Tune in for a dose of real-talk entrepreneurship that's as inspiring as it is enlightening. About Chris: Chris Hunter is a powerhouse in the beverage industry, known for his innovative and entrepreneurial spirit. He's the mastermind behind several hit beverage brands, including Four Loko, Koia, and Not Your Father's Root Beer. As the co-founder of Koia, Chris has driven the company to $100M in annual sales, securing spots in Whole Foods, Sprouts, 7-Eleven, and Starbucks. His memoir, Blackout Punch , reveals the gripping story of his journey and the lessons he's learned along the way. Connect with Chris: Website https://drinkkoia.com LinkedIn https://www.linkedin.com/in/christopher-hunter-890a2315/ LinkedIn https://www.linkedin.com/company/koia/ About Susan: Susan Sly is the maven behind Raw and Real Entrepreneurship. An award-winning AI entrepreneur and MIT Sloan alumna, Susan has carved out a niche at the forefront of the AI revolution, earning accolades as a top AI innovator in 2023 and a key figure in real-time AI advancements for 2024. With a storied career that blends rigorous academic insight with astute market strategies, Susan has emerged as a formidable founder, a discerning angel investor, sought after speaker, and a venerated voice in the business world. Her insights have graced platforms from CNN to CNBC and been quoted in leading publications like Forbes and MarketWatch. At the helm of the Raw and Real Entrepreneurship podcast, Susan delivers unvarnished wisdom and strategies, empowering aspiring entrepreneurs and seasoned business veterans alike to navigate the challenges of the entrepreneurial landscape with confidence. Dive deep into the essence of success with Susan Sly, and redefine your entrepreneurial journey. Connect With Susan X @Susanslylive LinkedIn @susansly Website https://susansly.com/ Website https://thepause.ai/ Learn more about your ad choices. Visit megaphone.fm/adchoices…

Raw and Real Entrepreneurship

1
Unchained Ambition: Breaking Free from Debt to Build Dreams With Nick Fogle, Founder of Chunkey 52:16

50 weeks ago52:16

52:16

In this raw and riveting episode of the Raw and Real Entrepreneurship Podcast, Susan Sly sits down with Nick Fogle, the resilient founder of Churnkey , to unpack the gritty truth of turning financial chaos into entrepreneurial gold. Their conversation dives deep into the whirlwind journey from crippling student loans to groundbreaking business success, offering a masterclass in transforming burdens into opportunities. Nick peels back the curtain on how he juggled a staggering $250k in student debt while kickstarting his law firm and, later, diving headlong into the tech world. From mowing lawns to coding innovative software, Nick's path is anything but conventional. He shares how understanding the hard numbers and embracing creative risks propelled him from a broke lawyer to a tech maven at a publicly traded company. Susan and Nick discuss the relentless challenges of entrepreneurship, from battling high churn rates to mastering work-life balance while raising a family. They reveal personal strategies for coping with stress, emphasizing the game-changing role of therapy and the power of investing in oneself despite financial strain. Whether you're buried in debt, struggling to scale your business, or need real-world wisdom, this episode is your guide to harnessing adversity. Tune in to hear how Nick's journey of self-discovery and bold moves led him to survive and thrive, selling his company for a mid-seven-figure sum and setting the stage for his next big venture. Discover the unfiltered truths about debt, risk-taking, and the entrepreneurial spirit that refuses to quit. About Nick Fogle: Nick, the Founder and CEO of Churnkey, has an inspiring journey from a struggling attorney buried in student debt to a successful entrepreneur. Overcoming adversity, he taught himself to code while driving a shuttle bus for minimum wage and eventually rose to lead engineer at a publicly traded software company. Nick's relentless dedication led to the creation of Wavve, a SaaS business, which he later sold for a mid-7 figure sum in 2021. Drawing from his experiences, he launched Churnkey, leveraging his expertise in retention strategies to revolutionize customer retention solutions. Nick's remarkable story exemplifies resilience, determination, and entrepreneurial spirit. Connect With Nick: LinkedIn @nickfogle Website https://churnkey.co/ About Susan Sly: Susan Sly is the maven behind Raw and Real Entrepreneurship. An award-winning AI entrepreneur and MIT Sloan alumna, Susan has carved out a niche at the forefront of the AI revolution, earning accolades as a top AI innovator in 2023 and a key figure in real-time AI advancements for 2024. With a storied career that blends rigorous academic insight with astute market strategies, Susan has emerged as a formidable founder, a discerning angel investor, sought after speaker, and a venerated voice in the business world. Her insights have graced platforms from CNN to CNBC and been quoted in leading publications like Forbes and MarketWatch. At the helm of the Raw and Real Entrepreneurship podcast, Susan delivers unvarnished wisdom and strategies, empowering aspiring entrepreneurs and seasoned business veterans alike to navigate the challenges of the entrepreneurial landscape with confidence. Dive deep into the essence of success with Susan Sly, and redefine your entrepreneurial journey. Connect With Susan X @Susanslylive LinkedIn @susansly Website https://susansly.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices…

Raw and Real Entrepreneurship

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How This Founder Raised $800K in Capital With No Experience to Acquire an $8m Business with Kevin Bibelhausen, Founder of Fruition Capital 57:35

51 weeks ago57:35