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B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success


1 #47: The power of AI in UX research and design with Jason Bowman, The Office of Experience 21:35
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How does a B2B brand maintain speed and agility in the area of UX design, where it has often taken a considerable amount of time, effort, and testing to get to a better result? Today we’re going to talk about using AI strategically in UX research, design, and testing. To help me discuss this topic, I’d like to welcome Jason Bowman, Executive Director of User Experience at The Office of Experience. About Jason Bowman Jason leads OX as the Executive Director of UX, bringing over 20+ years of meaningful UX and design experience to the firm, overseeing and managing Content Strategy, UX and Business Analyst teams. Jason has a true talent for guiding projects to successful launches as quickly and efficiently as possible. With strong collaboration skills and attention to detail, he is always looking for the right thing in order to create a better experience for users, clients, and teams. His expansive experience includes multinational, multilingual intranets, startups, marquee consumer brands, global agencies, mobile apps, and more. Notable client work includes Patagonia, Groupon, Samsung, Boston Consulting Group, Sitka Gear, Goop, American Medical Association, and more. RESOURCES The Office of Experience: https://www.officeofexperience.com https://www.officeofexperience.com This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Online Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrand Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com…
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Content provided by Read Optional: The Seattle Times football podcast and The Seattle Times. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Read Optional: The Seattle Times football podcast and The Seattle Times or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
The Seattle Times' Adam Jude hosts a twice-weekly podcast to break down all things Seahawks and UW Huskies, with beat writers Bob Condotta and Mike Vorel.
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71 episodes
Mark all (un)played …
Manage series 1249757
Content provided by Read Optional: The Seattle Times football podcast and The Seattle Times. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Read Optional: The Seattle Times football podcast and The Seattle Times or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
The Seattle Times' Adam Jude hosts a twice-weekly podcast to break down all things Seahawks and UW Huskies, with beat writers Bob Condotta and Mike Vorel.
…
continue reading
71 episodes
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1 Seahawks season wrap up ... and a look ahead to 2020 41:58
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1 Seahawks-Packers playoff preview: Can the Seahawks protect Russell Wilson? 26:27
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1 On Russell Wilson's playoff magic, DK Metcalf's record night, Jadeveon Clowney's controversial hit 21:30
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1 Trying to make sense of Seahawks' chaotic finish in stunning loss to 49ers 17:42
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1 'Happy holidays, Merry New Year': On Beast Mode's revival, Clowney's return, and Eason's exit 31:58
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1 A sneak peek at UW's 2021 recruiting priorities; Seahawks-Arizona preview 23:37
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Huskies beat writer Mike Vorel recaps Jimmy Lake's drama-free first recruiting class and looks ahead to a loaded local recruiting class for 2021. Can the Huskies keep the top talent home? And Bob Condotta checks in to break down the mounting injuries on the Seahawks' defense and preview Sunday's game against Arizona.…
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