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The New Rules of Real Estate and Why Success Now Requires a Bold Agent Reinvention with Melissa Justice
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In this episode of Real Estate Lowdown, I sit down with Melissa Justice, broker-owner of Exit Justice Realty, to unpack the reality of the new rules of today's real estate market—from the ground floor to the institutional lens.
Melissa brings decades of frontline experience in REO investment, HUD home sales, and residential real estate to a timely conversation that cuts through the noise.
We explore how rising interest rates, inflationary pressures, and the recent NAR settlement are accelerating a market evolution that agents and investors alike can’t ignore.
Melissa offers valuable insights into adapting to new systems, shifting regulations, and the increasing need for short sale and loss mitigation strategies—especially in the face of growing underwater mortgage scenarios.
Together, we reflect on the lessons learned from 2008 and how they inform today's approach to financial hardship and distressed assets. And we examine the decline in agent retention and the widening gap between those who innovate and those who fall behind.
Agents, this is a wake-up call to evolve with the market—by embracing new strategies, expanding financial literacy, and becoming a trusted guide for clients, beyond opening the door. Reinvention isn’t just survival—it’s your edge in the next era of real estate.
Investors, this is a moment to understand the human side of real estate disruption and position capital wisely in communities undergoing transformation.
Connect further with Melissa Justice on LinkedIn https://www.linkedin.com/in/melissa-justice-a5326938/ or https://melissajustice.com.
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