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107. The Meta Tracking Pixel Explained!
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In this episode of Real Fabulous Marketing, we’re diving into one of the most powerful tools for online businesses—Meta Pixel!
Have you ever wondered how websites seem to know exactly what you’re interested in and follow you around the internet with targeted ads? Well, the secret is the Meta aka Facebook Tracking Pixel.
In this episode, I'll explain how this little piece of code works, how it syncs seamlessly with ecommerce, and the important actions you can track, like visitors, leads, and purchases.
We’ll also explore why it’s crucial to ensure your Meta Pixel is installed correctly and how you can verify this using the free Meta Pixel Helper.
Listen in to discover how Meta Pixel can help you fine-tune your marketing strategies down to the cent and optimise your ecommerce business.
Summary:
- What is Meta Pixel and how it has so many names
- The key types of actions you can track with Meta Pixel: visitors, leads, and more.
- How Meta Pixel syncs perfectly with ecommerce platforms & course shopping carts
- The level of detail you can track, including purchases down to the cent, excluding
- Why it’s important to make sure you have Meta Pixel installed correctly
- How to use the free Meta Pixel Helper to confirm your installation
Links & Resources:
- Meta Pixel Helper – A free tool to check if your Meta Pixel is set up correctly
- How to install your Meta Pixel - step by step blog
- Lead Form Magic - No Pixel installation required!
- One Amazing Ad Waitlist
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