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110. #1 Way to Waste Money in Your Online Business is to NOT Send Regular & Fabulous Emails to Your List
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We’re diving into one of my absolute favourite topics—real fabulous email marketing.
If you've ever run ads to build your list, created a lead magnet, or hosted a webinar, only to let those email addresses sit there gathering dust… well, my friend, you’re basically burning your hard-earned cash.
But don’t worry, I’ve got you! This episode is all about making email marketing a consistent, valuable, and effortless part of your business.
We’re talking about why so many people struggle to hit send, the real reasons behind email marketing procrastination (yes, we’re calling them out!), and how to create a simple process that ensures you actually email your list.
Plus, I’ll share why unsubscribes are not the enemy, how to come up with content ideas before you sit down to write, and the magic of storytelling to keep your audience engaged. If email marketing has felt overwhelming, boring, or just plain hard, this episode will change the way you think about it—forever.
[02:10] - The painful truth about running ads but never emailing your list (aka the fastest way to waste money)
[05:45] - The cycle of not sending emails—why you keep putting it off and how to break the habit
[12:30] - Why unsubscribes should not stop you from emailing your list (seriously, let them go!)
[18:55] - The biggest mistake people make with email marketing (and how to avoid it)
[23:15] - How to build a simple, repeatable email marketing process (spoiler alert: it starts with picking a weekly email day!)
[30:40] - The power of storytelling in emails—why sharing real, specific experiences keeps your readers hooked
[38:20] - The key to making email writing so easy that you actually look forward to it
- Connect with me & share your email opt-in: mirandaivey.com or @mirandaiveymedia
- Check out the storytelling podcast The Moth
Your new email marketing process starts today!
If this episode gave you the push you needed, share it with a friend who needs some email marketing motivation. And if you loved it, leave a review on Apple or Spotify to help more small businesses become real fabulous at marketing.
Until next time—stay fabulous! 🎉
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